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Condé Nast Traveler
2 days ago
- Condé Nast Traveler
Are Fashion and Hospitality Collabs Reaching a Tipping Point?
It took me a minute to find the entrance to Sushi Park at the flagship location of Saint Laurent in Paris, along Rue Saint-Honoré. Dark and unassuming, it looked more like the staff entry to the store than a gateway to an upscale Japanese restaurant. But then an elegant hostess clad in a little black dress led me down a dimly lit flight of stairs to an omakase restaurant done in dark woods and clean lines, dimly lit by light fixtures in abstract shapes. The space was minimalist, buzzing with an army of servers all dressed in casual-smart Saint Laurent. Ten first-rate courses of nigiri unfolded at a comfortable pace, as the chefs and servers moved in perfect harmony to feed a style-conscious crowd. It was a dining experience that rivaled a meal at any of the most coveted Parisian restaurants—and yet an addition to the Saint Laurent brand that I initially found to be entirely unnecessary. So why did they do it? The crossover of luxury fashion houses into the hospitality realm is nothing new. In the 1970s and '80s, Elio Fiorucci's New York City flagship store was described as a 'daytime Studio 54,' a hub for fashion, art, and social interaction where a coffee counter and bar were a highlight (also, Andy Warhol had free office space there). In 1995, supermodels Naomi Campbell, Elle Macpherson, and Claudia Schiffer launched the bygone Fashion Cafe at Rockefeller Plaza. Palazzo Versace, located on Australia's Gold Coast, was the first hotel branded after a fashion designer when it opened in 2000. A meal at Sushi Park rivaled an evening at any of the most coveted Parisian restaurants Kristen Pelou/Sushi Park At the minimalist Sushi Park restaurant, servers are all dressed in casual-smart Saint Laurent. Kristen Pelou/Sushi Park In the decades since, designer labels have claimed more and more enduring spaces in the worlds of food, hospitality, and travel. Gucci Osteria, a collaboration with star chef Massimo Bottura, opened in Florence in 2018 and expanded to four outposts across three continents. Louis Vuitton launched a glamorous, fully-branded lounge-within-a-lounge at Doha International Airport in 2022. Dior now has two branded spas in Paris and has opened a wellness retreat on the French Riviera. This year already, in 2025, Saint Laurent imported Sushi Park from Los Angeles to Paris; Prada engaged the Hong Kongese filmmaker Wong Kar-wai in the design of its brand new Mi Shang restaurant in Shanghai. That's all without including the limited-edition collaborations between fashion brands and hotels that come and go with the seasons. Burberry has been taking up residence at The Newt in Somerset this summer; Lacoste has installed itself at the Shangri-la Paris until October; a new Missoni Resort Club has popped up in Cali Mykonos in Greece. The point remains: This trend is not totally new—and yet seems to be reaching a zenith. The proposition is simple enough: Create a brand destination for everyone, whether locals or tourists, to visit. These built spaces bring to life a highly-curated world that exemplifies the brand—the slinky chicness of Saint Laurent's Sushi Park, the iconic heritage of Tiffany's at the Blue Box Cafe in London, Ralph Lauren's Americana at the long-standing Polo Bar in New York City. Sure, they give designer devotees a reason to visit and shop at the adjoining boutiques. But for guests to even just linger and gather nearby, soaking up the brand's aura, is a win for their marketing teams. It cultivates a relationship between the label and a potential customer. And while not everyone has the budget for a $6,000 Louis Vuitton mini Capucines bag, a trip to the Louis Vuitton Café for a hot chocolate ($11) or an eclair ($14) is—comparatively—more accessible. These products come with the LV logo too, easily captured and posted on social media, amplifying the brand's voice and reach. Small swag items that brand fans can purchase, from Saint Laurent stamped lighters to Dior water bottles, serve a similar purpose.
Elle
3 days ago
- Elle
The Best Celebrity Outfits of the Month (So Far)—And How to Get Each Look
Each week, ELLE editors break down the buzziest celebrity looks—and reveal exactly where you can shop them. From exact matches to editor-approved alternatives, this is your one-stop destination for turning star-powered fashion moments into shoppable inspiration. I've yet to see a day where Zoë Kravitz didn't ooze with cool girl energy. The custom Saint Laurent doesn't hurt her case, either. Aeon Brooke Shields really is aging like fine wine. Those legs! That glow! Add this Zimmermann dress to cart ASAP. Michael Simon In typical Julia Fox fashion, this leggy look could be pulled off by only a few others. Except, of course, Dua Lipa, who has the same Fidan Novruzova bodysuit. Rachpoot/Bauer-Griffin Does anyone else have a hankering for a picnic suddenly? Julianne Hough cuts the ultimate summer figure in this gingham coordinated set. Courtesy of @juleshough on Instagram Here, Bella Hadid carries the Icarino bag from Saint Laurent by Anthony Vaccarello, but you really can't go wrong with this formula. An all-white outfit plus a brown suede bag equals the perfect late summer look. courtesy of Saint Laurent Bad news first: You can't shop Jessica Alba's exact Gabriela Hearst skirt or Aquazzura bag. But the good news is you can still get her look. TheStewartofNY Could beaded phone charms be coming back? If this sweet look from Selena Gomez is any indication, the odds are good. (Even sweeter? Fiancé Benny Blanco repping Rare.) GUMU, MELM Anya Taylor-Joy offered a masterclass in layering cream tones at the Formula 1 Hungarian Grand Prix. Her exact Cinq à Sept shorts are sold out, but you can still grab similar styles from the brand. NurPhoto WBNA star Angel Reese proved she's just as fly off the court as she is on in a Burberry ensemble ahead of a game against the Golden State Valkyries on at Wintrust Arena in Chicago, Illinois. Icon Sportswire Sarah Pidgeon made a case for warm-weather leather in Gucci's logo-emblazoned shorts. With a tank top and chic accessories, they might be the standout piece your summer wardrobe needs. Photo: Sansho Scott/ On the set of 'The Devil Wears Prada 2,' Anne Hathaway gave a masterclass in business casual dressing, pairing Levi's jeans with a suede blazer. Photo: TheStewartofNY In a sold-out Chloé mini dress, Molly Gordon was spotted looking chic in NYC. Photo: TheStewartofNY In a spring 2026 Khaite dress and Loop sandals, Tracee Ellis Ross gave us a chic lesson in dressing up a black-and-white outfit by finishing off her look with Julietta x Cassetto earrings and a green fishnet-adorned top knot. Photo: Mike Coppola Pamela Anderson was spotted wearing the color of the season: butter yellow. But the true highlight of her outfit was those hard-to-track-down Jacquemus mesh sneakers Photo: Neil Mockford Scarves are no longer reserved just for your neck. Tie them around your waist for an instantly cool styling hack à la Lola Tung. Photo: TheStewartofNY Emily Ratajkowski kept it classic in an all-black ensemble for an al fresco dinner—letting a statement bag do the talking. Photo: Carl Timpone/ Consider your search for summer's coolest label over. Rita Ora proved that a classic Pucci print is all you need for instant fun—even if it comes in a reserved beige hue. Photo: TheStewartofNY Of course, Iris Law found a way to make classic denim shorts look cooler than ever with limited-edition Nike sneakers and Balenciaga's coveted Rodeo bag. Photo: Courtesy of Balenciaga In Balenciaga's barely-there sunglasses, Paloma Elsesser made a sharp case for menswear-inspired tailoring beyond the office. Photo: Vanni Bassetti Why Trust ELLE Every product featured on is independently researched, tested, or editor-approved. We only recommend products that we stand behind, and the merchandise featured on our site is always driven by editorial and product testing standards, not by affiliate deals or advertising relationships. Any content created in partnership with advertisers is marked as such.
Elle
3 days ago
- Elle
Bella Hadid Can't Stop Wearing Vivaia's Sneakerinas – Here's How To Style The Divisive Shoe
The more Bella Hadid steps out in sneakerinas, the less and less divisive the trend starts to look. It's a story as old as time: supermodels managing to make just about anything look appealing. With the ballet flat renaissance well and truly underway, 2025 was the year a less 'palatable' hybrid trainer version came into the mainstream. But, lest we forget, ugly shoes are fashion catnip. Soon this lovechild was influencing the shape of new sneaker drops and street style spotlights. Goodbye chunky soles and Triple S vibes, hello to the slimline silhouette we loved back in the Seventies, with sporty side stripes, suede uppers and featherweight serrated soles. There's a reason Puma Speedcats, adidas Sambas, Onitsuka Tigers and Miu Miu Plumes are having such a moment. Now, Vivaia has hopped on this bandwagon with a new take on its cult Cristina shoes. If the original design was delicate and balletic, crafted in lustrous satin and dyed in pastel hues, the new Yancy style is sportier than ever. Bella Hadid was spotted out in West Hollywood just this week modelling the creamy 'Natural' shade with tonal Jean Paul Gaultier jeans and a matching denim jacket. Made from padded Re-Nylon (that's recycled Nylon, for the non Prada-mad out there), the Vivaia Yancy has swooping overstitching and suede panelling, as well as a retro rounded toe. Unlike the candy-coloured Cristinas, this shoe comes in basic black, white, cream and a bold red. Of course this isn't the first time Bella has been spotted wearing Vivaia. In fact, the shoe brand has the model to thank for its sudden success. While, yes, the direct-to-consumer label has garnered a roster of celebrity fans – Selena Gomez, Julia Roberts, Alexa Chung and Katie Holmes, to name but a few – since its launch five years ago, in 2025 Vivaia entered the big leagues. When the Cristina sneakerina launched in February, it took less than a month for it to sell out – all thanks to Bella, who was seen wearing a a black pair with a Saint Laurent bag and wool overcoat in early March 2025. Two short weeks later and the Orabella founder was out in sneakerinas yet again: this time in New York, in Vivaia's ivory Cristina with capri leggings and a black Saint Laurent bomber. Cue another sell-out situation. Naturally, in April of this year, it was impossible to get your hands on a pair. But, luckily, Vivaia has kept the drops coming, with fresh new colourways landing all the time – namely butter yellow for summer and an on-trend burgundy to see you through the autumn season. We're big fans of the square-toed full vamp Cristina that Bella Hadid and Amelia Gray Hamlin own, but these shoes also come in a more balletic version, the Yanka, for the truly trainer-averse. Charli XCX has these lower-cut, rounded-toed sneakerinas in pink – she was seen wearing them at Glastonbury and out with friends in NYC. As a self-confessed trainer hater, my life changed the day Vivaia's Cristina sneakerinas landed on my desk. I find – believe it or not – classic trainers to be uncomfortable and I hate the silhouette they create. I was partial to a slim Nike Cortez once, but would rather opt for a heeled boot than ever wear a dress with trainers. Then, ballet flats returned and my feet were freed from their clip-clopping prison. However, there are some outfits that the classic ballet flat can easily take into 'twee' territory, and this is where the sneakerina really comes into its own. That injection of easy athleisure was just what my stripy Ganni midi needed to feel less mumsy (I am a mum, the fear is real), and suddenly my all-black outfits had a cherry on top in the form of low-key flats, not heels. You get the gist: sneakerinas are wearable. No one should be intimidated by this shoe. It goes just as well with an unabashedly girlish midi or mini (think Simone Rocha or Cecilie Bahnsen) as it does with streetwear or sleek Skims loungewear. And, as Bella has proven, it also goes particularly well with this season's favourite capri pant and a relaxed leather bomber (or any bomber jacket for that matter). For extra style points, layer up with the leggings-and-dress combo ELLE UK editors can't stop talking about. ELLE Collective is a new community of fashion, beauty and culture lovers. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to meet designers, thought-leaders and stylists, become a member today HERE. Abigail Southan is our Senior Fashion Ecommerce Editor and has five years' experience as a writer and editor in the industry. Abigail has a BA in History from the University of Bristol and an MA in Fashion Journalism from Central Saint Martins. Abigail currently covers all things style and shopping across titles including Harper's Bazaar, ELLE, Esquire and Red. On a daily basis, she helps readers buy better with how-to-wear guides, first-person product reviews and deep dives into the latest trends. Previously, Abigail has worked for The Sunday Times' Style and Fabulous magazine as their first ecommerce writer and was a founding editor of Sun Selects. She has also written for Net-a-Porter, I-D, Man About Town, Wonderland and 1 Granary, and has interviewed the likes of Paris Hilton, Dua Lipa and Christopher Bailey. You can follow Abigail on Instagram at @abigailsouthan.
