KIDZ BOP EXPANDS IN-SCHOOL MARKETING INITIATIVES TO REACH GEN ALPHA

Malaysian Reserve

05-08-2025

Partnerships with GoNoodle, Get Your Teach On and Goldfish Swim School Further KIDZ BOP's Commitment to Supporting Kids In and Out of the Classroom
NEW YORK , Aug. 4, 2025 /PRNewswire/ — KIDZ BOP, the #1 music brand for kids, is continuing to expand its reach into the spaces that matter most to today's kids – at school, at play, online and beyond. Through dynamic partnerships with GoNoodle, Get Your Teach On, and Goldfish Swim School, KIDZ BOP is supporting children's education through movement, music, and fun – wherever they are.
For over a decade, GoNoodle and KIDZ BOP have partnered to empower kids worldwide with joyful movement and uplifting content, aligning on a shared commitment to promoting wellness and creativity. With 1.4 billion views on GoNoodle, KIDZ BOP continues to enrich the platform, engaging millions of children in fun, energizing activities. As a result of this long-lasting partnership, 80% of elementary schools nationwide use KIDZ BOP music and content in the classroom.
'At GoNoodle, we understand the power of music and movement to drive meaningful engagement, spark confidence, and create lasting moments for kids. Our longstanding partnership with KIDZ BOP has evolved into a true cultural force bringing their high-energy hits and positive message into our classrooms across the country and around the world,' says KC Estenson, CEO of GoNoodle. 'Together, we've elevated the school day, transforming routine brain breaks into joyful, high-impact experiences that kids remember. At its core, this partnership is about one thing: bringing more joy to more kids, every single day.'
To further engage with educators, KIDZ BOP continued its collaboration for a second year with Get Your Teach On, a leading professional development company, known for hosting impactful national and regional conferences for teachers and school administrators. The KIDZ BOP Kids performed on stage to over 6,500 teachers and provided personalized video messages for teachers to share with their students. This initiative is another reflection of KIDZ BOP's ongoing commitment to supporting educators and highlighting the benefits of safe, kid-friendly music in the classroom.
Building on this momentum, KIDZ BOP have brought on teacher influencers across the US and UK to become 'KIDZ BOP Ambassadors'. Kaitlyn Biernacki (known as myclassroomdiaries), brought classroom energy to KIDZ BOP's official music video, 'Messy' and shares creative ways to incorporate KIDZ BOP into the classroom. 'Getting the opportunity to work with KIDZ BOP and share all of the great content they have for teachers and educators has been such an enriching experience. I'm excited to continue working with the brand and transform the way we utilise music and movement in the classroom' says Kaitlyn. Organised Educator, Teach With Mrs F and Mister Firth, all based in the UK, also show engaging and innovative ways for educators to introduce KIDZ BOP into their curriculum.
Outside of the conventional classroom, KIDZ BOP created an extra summer SPLASH by partnering with Goldfish Swim School. Curating the ultimate pool party playlist, hosting giveaway sweepstakes, and having special appearances from the KIDZ BOP Kids at locations across the country, KIDZ BOP is engaging with kids through activities, highlighting the importance of water safety, whilst having fun.
About KIDZ BOPKIDZ BOP is the #1 music brand for kids, featuring today's biggest hits, 'sung by kids for kids.' Since 2001, the family friendly music brand has generated 14 billion streams and currently records in 5 different languages. The brand connects with its fans through year-round music releases, music videos, in-school activations, global partnerships, a dedicated channel on SiriusXM (KIDZ BOP Radio channel 135) and live tours. Each year, KIDZ BOP LIVE, the ultimate pop concert for kids (and grown-ups) hits all major cities across the US, UK, and Canada. For more information, visit www.KIDZBOP.com. KIDZ BOP is a part of Concord.
About GoNoodleGoNoodle is a leading kids' content platform that brings movement, music, and mindfulness into the classroom and family homes, engaging students while reinforcing curriculum. GoNoodle is in 86% of US Public Elementary schools, providing over 2 million teachers and 25 million unique students and families with content that inspires and entertains. For more information, visit http://www.gonoodle.com.
About Get Your Teach OnGet Your Teach On (GYTO) specializes in professional development and encouragement for educators and administrators in the form of conferences, workshops and events. GYTO conferences are known for their passionate celebration of teachers and their ability to inspire life-long learners. Founded in 2016, GYTO now hosts National and Regional Conferences, Virtual Conferences, school and district trainings, and additional events for a wide variety of educators and school administrators each year. GYTO is also provides free resources, teacher-focused merchandise, and is the parent organization for the worldwide Rock Your School initiative which encourages out of the box teaching.
About Goldfish Swim SchoolFounded in 2006 by husband-and-wife team Chris and Jenny McCuiston, Troy, Michigan-based Goldfish Swim School provides swim lessons and water safety instruction to infants and children aged 4 months to 12 years. Classes are led by specially trained instructors in a safe, child-friendly environment using a research-based philosophy called The Science of SwimPlay®. Since opening its first franchised location in 2009, the brand has grown to more than 190 schools in over 35 states, with an additional 130 schools respectively in development. Goldfish is ranked No. 75 overall in Entrepreneur's 2025 Franchise 500® and has been recognized as the No. 1 children's fitness franchise for nine consecutive years, was named to Franchise Times' Top 500 for 2022 and is rated as a Top Franchise by Franchise Business Review for 2023. Goldfish Swim School is currently in the process of expanding franchise opportunities throughout North America. For information on franchising, go to www.goldfishswimschool.com/franchise-opportunities.
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