You're About to Start Hearing a Lot More About Porsche Design Watches
Now the Porsche family is planning to change that. After many years as a separate company, the maker of watches, sunglasses, apparel and other sports gear was brought fully into the fold with the automaker in 2017, when Porsche obtained the final 35% of shares it hadn't previously controlled. Now, Porsche Design is a part of the broader Porsche Lifestyle Group, which includes departments that make apparel, car accessories, and collaborations on products like eBikes, surfboards, and skis. And all of these categories will be given higher priority by the automaker as it evolves into the future. Watches, in particular, will be boosted in production numbers and in store presence.
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