Milo tees, kaya toast pimple patches, crockery: Here are the SG60 merch to collect

Straits Times

31-07-2025

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Ahead of National Day on Aug 9, The Straits Times rounds up some of the best worth collecting this SG60.
SINGAPORE – There is no time like a nation's milestone birthday to overconsume. In the fashion and beauty world, brands have been gearing up in anticipation of Singapore's 60th, launching locally inspired merchandise and collaborations to whet people's appetite for all things nostalgic and patriotic.
Ahead of National Day on Aug 9, The Straits Times rounds up some of the best worth collecting this SG60.
Adidas x Milo
Adidas Singapore x Milo SG60 Capsule Collection.
PHOTO: ADIDAS SINGAPORE
Some collaborations need no explanation. In a joint celebration of Singapore's 60th and Milo's 75th anniversary, Adidas Singapore and Milo have brewed up Fuelling Goodness, a collection of T-shirts, pins and collectibles. The drop is exclusive to adiClub members – sign up for free at
adidas.com.sg/adiclub
There are three exclusive T-shirt designs ($59 each), peppered with familiar Singlish phrases and designed as starter packs on how to best enjoy Milo.
The Running Starter Pack Tee is for those who enjoy clocking the distance, with prints of Adidas running gear and on-the-go servings of Milo, while The Lepak Starter Pack Tee riffs on the classic 'kopitiam uniform' of tank and slides, paired with the essential Milo dinosaur.
The Stay Home Starter Pack Tee is an introvert's dream, with motifs of cosy sweaters, tech gadgets and a bevy of Milo snacks. In your choice of red, black and white, all designs are also available as heat press tees in kids' sizes ($40) at select Adidas stores.
The Lepak Starter Pack and pins and charms from the Adidas Singapore x Milo SG60 Capsule Collection.
PHOTOS: ADIDAS SINGAPORE
Customise your sneakers with the accompanying series of Made For You pins and charms ($12 each), inspired by various types of Milo serves and Adidas essentials.
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The Milo goodness continues in the lead-up to National Day. On Aug 2 and 9, from 2 to 5pm, catch the beloved Milo Truck parked outside Adidas Brand Centre Orchard, where adiClub members can redeem free cups of the nostalgic beverage – because all Singaporeans know Milo Truck Milo just tastes better.
Info: Available at selected Adidas stores, including Brand Centre Orchard, 270 Orchard Road, and
adidas.com.sg/national_day
Dododots
Dododots Lah Lah Land patches.
PHOTO: DODODOTS
How would you like to conceal your acne with an ang ku kueh? Showing a little love for its neighbour, Malaysian pimple patch brand Dododots has designed its first country-exclusive patches for Singapore to celebrate SG60.
Marking two years since the brand expanded here, the Lah Lah Land collection ($9) features patches in the shape of beloved Singapore icons such as the Dragon Playground, a mahjong tile, ice cream bread and iced gem biscuit.
Infused with tea tree oil, they can be worn on breakouts, mosquito bites and paper cuts or to soothe any itch, inflammation or rash.
Info: Available at Dododots stores on Shopee and TikTok Shop
Est.Lab
Est.Lab SG60 Limited Edition Otterly Clear Pimple Patches.
PHOTO: EST.LAB
As a homage to the resilient otters of Singapore, home-grown skincare brand Est.Lab has turned the communal critters into pimple patches – or something to 'stick with' as part of your skin recovery ritual.
The SG60 Limited Edition Otterly Clear Pimple Patches are infused with zinc PCA (pyrrolidone carboxylic acid), a skincare ingredient said to help reduce the skin's oil production and fight breakout-causing bacteria.
Made with a hydrocolloid base, the patches are said to help absorb excess oil and gunk from within blemishes, flattening spots and speeding up healing without scarring. Niacinamide and centella asiatica in the formula help to calm, heal and protect blemish-prone skin.
Est.Lab SG60 Limited Edition Otterly Clear Pimple Patches.
PHOTO: EST.LAB
The box of eight sheets is available as a gift with $60 nett spending on estlab.shop and Estetica stores islandwide, while stocks last.
Info: Available at
estlab.shop and Estetica stores
Lee Hwa Jewellery
Lee Hwa Jewellery PurpleGold Vanda in double-motif.
PHOTO: LEE HWA JEWELLERY
The heritage jeweller celebrates its 55th birthday in 2025, and has pulled out all the stops for its SG60 collection.
Marrying heritage and contemporary artistry, it includes commemorative gold bars engraved with the nation's most celebrated landmarks as a tribute to six decades of resilience and progress.
But the crown jewel amid the anniversary offerings is the PurpleGold Vanda Collection. In the shape of the exquisite Vanda Miss Joaquim, the two iterations feature petals rendered in PurpleGold, a Lee Hwa innovation creating vibrant purple hues from 19K solid gold. These are contrasted with white gold and brilliant diamonds.
Buy it as a single PurpleGold orchid pendant ($1,984) or as a necklace ($3,289) that pairs an added brilliant diamond orchid to create a mini glittering bouquet.
Info: Available at Lee Hwa Jewellery boutiques and
shop.leehwajewellery.com
Luzerne
Luzerne SG60 Singapura 6-Plate Set and SG60 Kopi Set.
PHOTO: LUZERNE
Give your kitchen the patriotic upgrade it deserves. Tableware brand Luzerne's SG60 Diamond Collection is not just functional, but it also tells the story of Singapore through the artistry of porcelain.
The commemorative range of ceramic plates and cups depicts milestones of the country's progress over six decades. They were conceptualised and painted by Singaporean artist and award-winning watercolourist Ng Woon Lam, whose painting style leans towards Chinese calligraphy strokes.
Within the collection, find the 30cm SG60 Singapura Plate ($488 for one or $2,688 for the set of six), the 16cm SG60 Singapura 6-Plate Set ($288) and the SG60 Kopi Set ($288 for a boxed set of six espresso cups and saucers).
Luzerne SG60 Singapura 6-Plate Set.
PHOTO: LUZERNE
Each decade is represented by a vignette capturing Singapore in that era. For instance, the transition from kampungs to high-rise homes in the 1970s is portrayed with the iconic Dragon Playground, while the 1980s plate tells the story of Singapore's growing connection, both at home and to the rest of the world, illustrated in the construction of the MRT system.
Every piece is crafted in Luzerne's factory in Dehua, China, recognised the Porcelain Capital of the World.
The collection also includes 60 pieces of 50cm SG60 Diamond Plates that are not for sale and will instead be donated to organisations undertaking fund-raising efforts for mental health.
Luzerne SG60 Kopi Set.
PHOTO: LUZERNE
Separately, Luzerne will launch a fund-raising initiative for 10 of the plates in collaboration with Community Chest Singapore (ComChest), with all proceeds going to the President's Challenge, The Straits Times School Pocket Money Fund, Samaritans of Singapore and Limitless Singapore.
Fund-raising for the plates under ComChest will be conducted at luzerne.com/sg60, with minimum donations starting at $2,688 a plate.
Info: Available at
luzerne.com
Mr Sabotage x PropertyGuru
PropertyGuru x Mr Sabotage SG60 Jacket, modelled by real property agents.
PHOTO: PROPERTYGURU
A collaboration between Singaporean streetwear icon Mark Ong and property marketplace PropertyGuru was probably something no one saw coming, but all things are kosher during SG60.
Ong, better known as his designer alias Mr Sabotage or SBTG, was tapped by the company to design a limited-edition reversible jacket – to shine a light on real estate agents and their contributions to shaping the way people find comfort, belonging and a sense of home.
The jacket was created in line with SG60's theme, Building Our Singapore Together.
Its reversible design is a nod to how property agents often have to balance the professional and the personal on the job. One side features a tailored grey pinstripe to represent professionalism; on the other is a bold red canvas that celebrates individuality and culture.
Locally inspired motifs such as a heartland community cat, Peranakan shophouse windows, the Vanda Miss Joaquim and an outline of the Singapore island are embroidered on the front and back in the style of a souvenir jacket.
Streetwear designer Mark Ong wearing the PropertyGuru x Mr Sabotage SG60 Jacket in Paris.
PHOTOS: MARK ONG
It is the seasoned collaborator's first time partnering a property-related company.
'I was intrigued,' the 45-year-old tells ST. 'What made it exciting was that there was no template for it and it gave me a chance to apply my design language to a completely different industry. I saw it as an opportunity to bridge worlds.'
Signature SBTG touches include the concept of duality, a constant theme in his work, says Ong, who wore the jacket to Paris Men's Fashion Week in June.
'There's always a small subversive twist – that pop of red that peeks out from the grey side is a classic Sabotage move. Quiet at first glance, but loud once you look closer.'
PropertyGuru x Mr Sabotage SG60 Jacket.
PHOTO: PROPERTYGURU
Says Mr Sivaram Parameswaran, marketing director at PropertyGuru Singapore: 'While this jacket was inspired by property agents, it speaks to something many Singaporeans understand. There is a constant duality, balancing who we are with what we do, contributing to something larger while staying true to ourselves.'
The jackets are produced in a limited run of 150 and only 10 will be released to the public via giveaway in partnership with local influencers. The rest will be gifted to standout property agents.
Follow @propertyguru on Instagram for more information on how to win a jacket.
Pazzion x Killiney Kopitiam
Pazzion x Killiney Kopitiam collection.
PHOTO: PAZZION
In another meeting of two beloved home-grown names, shoe and accessories brand Pazzion and coffee chain Killiney Kopitiam have created a nostalgia-fuelled capsule of footwear and lifestyle pieces, complemented by a special menu at Pazzion Cafe.
The Toast Set Everyday Tee ($49) and Toast Set Everyday Tote ($19) feature the ubiquitous Singaporean comfort breakfast – a kaya toast set with soft-boiled eggs and iced tea.
If witty subtlety is your preference, pick up the Lim Kopi Embroidered Cap ($29), in three colours embroidered with everyday Singlish mantras 'swee la', 'let's go lim kopi' and 'kopi siew dai' – made for early morning kopi runs or late-night suppers.
Pazzion x Killiney Kopitiam Lim Kopi Embroidered Cap and Pazzion x Killiney Kopitiam collection.
PHOTOS: PAZZION
Complete your look with striking red shoes such as the Cheryl Charm Mary Janes ($96) with interchangeable charms, and Nicole Everyday Sneakers ($99).
Until Aug 31, receive a free Pazzion x Killiney Kopitiam sticker set with any purchase from the collection.
Info: Available at selected Pazzion stores including B1-39/40 Takashimaya Shopping Centre, 391 Orchard Road, and
pazzion.com
Scent Journer
Scent Journer SG60 Kaya Toast Limited Edition Candle.
PHOTO: SCENT JOURNER
Emulate having kaya toast at any time of the day, with Scent Journer's SG60 Kaya Toast Candle ($60 for 130g).
The scent of toasted bread and pandan is the home-grown fragrance brand's love letter to local mornings. In spotlighting the breakfast classic, founder Joyce Lian wanted to create a scent that would help offer pause in fast-paced Singapore, where many often skip breakfast and forget to savour the start of the day.
'Kaya toast, to us, is more than just breakfast. It is a symbol of familiarity, warmth and home. This candle is a gentle reminder to be present, breathe and find comfort in the ordinary,' she says.
Scent Journer Roasted Morning Ritual Room Spray.
PHOTO: SCENT JOURNER
For a complete olfactory ritual to start your day right, pair it with the Roasted Morning Ritual Room Spray (50ml), a scent of freshly brewed kopi, available only in a gift set (from $98) with the candle.
Info: Available at
scentjourner.com
Shiseido x Willabelle Ong
Content creator Willabelle Ong has designed a limited-edition series of collectibles for Shiseido.
PHOTO: SHISEIDO SINGAPORE
Shiseido Singapore has tapped fashion content creator Willabelle Ong (@willamazing) for a limited-edition series of collectibles.
The Singapore-based creative – arguably one of the nation's top style content creators with 1.1 million followers across Instagram and TikTok – designed a compact mirror, vanity case and jewellery dishware set as gift-with-purchases for Shiseido products.
She drew inspiration from the Japanese beauty company's iconic camellia flower (seen in its logo), introduced by the brand's first president, Mr Shinzo Fukuhara, in 1915 to represent beauty rooted in tradition that is yet ever-evolving.
Known in Japan as Hanatsubaki, the camellia symbolises strength, elegance and quiet resilience. Ong's artwork is a modern interpretation on an expanded palette. She also added a butterfly – one of her three-year-old daughter Ava's favourite motifs – to symbolise transformation, freedom and the fleeting nature of beauty.
Shiseido x Willabelle Ong Compact Mirror and Shiseido x Willabelle Ong Jewellery Dish.
PHOTOS: SHISEIDO SINGAPORE
Ong, 30, says: 'As a long-time admirer and user of Shiseido, working creatively with it felt like reconnecting with an old friend, but with a fresh perspective and new creative energy.
'This artwork blurs my worlds of art and fashion. Each piece carries the story of the original artwork, bringing colour, meaning and a sense of movement into everyday moments.'
To qualify for the collectibles, customers must spend a minimum of $150 for the compact mirror, $250 for the vanity case and $350 for the jewellery dishware set.
Shiseido x Willabelle Ong Full Collection.
PHOTO: SHISEIDO SINGAPORE
Shiseido is also offering an SG60 promotion: Purchase an Ultimune Power Infusing Serum (from $138 for 30ml), and snag a Eudermine Activating Essence at $60 instead of $145, until Aug 31.
Info: Available at Shiseido boutiques and counters until Aug 31, while stocks last.
Skechers x Mr Merlion & Friends
Skechers x Mr Merlion & Friends Adult Tees Pickleball Festival Bloom.
PHOTO: SKECHERS
For a fuss-free tee that is festive yet casual, American footwear label Skechers has enlisted the help of characters from digital creator Mr Merlion & Friends.
The unisex short-sleeve tees for adults and kids ($49 each) showcase Mr Merlion getting his sweat on with sports like pickleball, football and basketball, alongside his food-inspired friends Loti Bread, Chilli Krabby and Kopi-O.
The energetic characters have also been turned into Cali Bits ($10.90 for a set of four) – shoe charms you can use to personalise Skechers Foamies. Until Aug 11, buy any two Mr Merlion & Friends items for $60.
Info: Available at selected Skechers stores and
skechers.com.sg
The Elly Store
The Elly Store Dear Singapore collection.
PHOTO: THE ELLY STORE
Looking for National Day outfits that are not just a sea of red? Home-grown kidswear label The Elly Store will have you kitted out in whimsical prints for the whole family.
Its Dear Singapore collection is a tribute to the everyday icons, memories and places that have shaped the nation over the past six decades. The in-house, hand-drawn prints take wearers on a journey from nostalgic childhood memories to present-day skylines.
The best prints are the ones hiding blink-and-miss-it motifs.
The Haven Coral print is a heartfelt homage to the quiet charm of HDB corridors. Featuring repeated illustrations of walkways, metal railings and colour-blocked windows, the geometric motif is available on a girls' dress ($62.90), boys' shirt ($52.90), women's dress ($168.90) and men's shirt ($89.90).
The Elly Store Dear Singapore collection's Haven Coral print.
PHOTO: THE ELLY STORE
Meanwhile, the Skyla print, in red or blue, celebrates a National Day icon – the fearless Red Lions performing parachute jumps in the sky.
There is also a Disney-licensed capsule that features Mickey & Friends exploring Singapore – eating at hawker centres, strolling past colourful shophouses and admiring the city skyline.
Info: Available at
theellystore.com
World of Ying
World of Ying founder and artist Phuay Li Ying and World of Ying Blooming Table Set.
PHOTOS: WORLD OF YING
Singaporean fabric marquage artist Phuay Li Ying had an unlikely collaborator for her mural artwork celebrating SG60: Minister of State Alvin Tan.
Then again, she is no stranger to working with ministers. Phuay is better known as the former designer and founder of fashion brand Ying The Label, where she hand-painted watercolour-esque floral designs that were digitally printed onto fabrics.
The label, which she closed in end-2023, commonly featured orchid prints and were a hit among ministers who wore them on National Day or to attend the parade.
Mr Tan reached out to conceptualise a mural art workshop spotlighting hybrid orchid species from the Singapore Botanic Gardens, which is under his care in his new portfolio as Minister of State for National Development of Singapore.
He says in a statement: 'Six years ago, Ying collaborated with our Tanglin Neighbourhood Committee (TNC) to create a series of merchandise to celebrate the birth of the Tanglin Orchid, a hybrid orchid series, alongside TNC's 20th anniversary. We are delighted to partner her again to showcase creative Singapore art together with our community's contributions.'
Minister of State Alvin Tan painting orchids in the Harmony In Bloom mural.
PHOTO: WORLD OF YING
The mural titled Harmony In Bloom features 60 artist-impression orchids. It was printed on two large-scale banners and transformed into a participatory art activity involving residents from the Moulmein-Cairnhill community, which is Mr Tan's constituency. Residents were invited to paint and personalise their own hybrid orchid designs.
Select orchid motifs have been adapted and reimagined into merchandise, including apparel and commemorative gifts. Wear the vibrant florals in the Pleated Top ($289), Scarf ($289), Smock ($259), Men's Shirts ($180) and T-shirts ($39 to $69).
World of Ying Pleated Top and Men's Shirt.
PHOTOS: WORLD OF YING
Or rock them as accessories with the Rain or Shine Umbrella ($49) and Keepsake Totes ($20), or as homeware with the Blooming Table Set ($179) that includes a table runner.
Phuay will also be collaborating with several local brands throughout the second half of 2025 – kicking things off with footwear brand Jernn to create the Ying x Jernn Wedges ($219).
On Aug 2, the mural and selected products will be showcased at an event at the Eco Lake Lawn in the Singapore Botanic Gardens.
Info: Available from Aug 2 at worldofying.com, and at the Gardens Shop Nassim Gate in Singapore Botanic Gardens, 1 Cluny Road, from Aug 6.
Bonus: Madly Gems
Madly Gems SG60 Ring.
PHOTO: MADLY GEMS
Imagine holding Gardens by the Bay's Supertrees in the palm of your hand. That seems to have been the brief for a client's bespoke commissioned ring, as told to bespoke jeweller Madly Gems founder Maddy Barber.
The former DJ-turned-jewellery designer crafted a dimensional piece out of 18K white and yellow gold, sunstone and citrine to capture the essence of Singapore's tropical paradise.
While the piece is not for sale, it is still worth ogling as a wearable tapestry of the city's landmarks.
Twin golden citrines totalling 4.7 carats embody the Supertrees, while the fiery 2.6-carat orange sunstone represents Singapore perpetual sunshine and its moniker as a little red dot.
Madly Gems SG60 Ring.
PHOTO: MADLY GEMS
One side of the band flows like the Singapore River, meandering past an interpretation of the Flower Dome in rows of custom-cut blue Topaz pave, the Merlion and the ArtScience Museum.
The other side rises to rhodium-plated Supertrees and a cheeky orangutan dangling from the vines.