Aston Martin Aramco links with Rolling Stones for co-branded merch
Fusing "the speed and precision of Formula One with the rebellious spirit of rock and roll', the limited-edition collection, which includes hoodies, tees and caps, all sport the famous Rolling Stones tongue logo blended with the equally famous Aston Martin wings.
Ahead of the full collection launching online on Monday (28 April), they've co-launched a digital campaign with content featuring the Stones' song Hot Stuff as its centrepiece.
The collection also builds on the Aston Martin team's expansion into 'wider culture' across music, fashion and sport, and comes after a collaboration with singer/songwriter Tems at F1 75 Live at the O2 Arena earlier this year.
Rob Bloom, chief marketing officer for team Aston Martin Aramco, said: 'This collaboration… combines two British icons famed for passion and style. This is just the beginning, with several exciting projects to land in the coming months.'
David Boyne, managing director of Bravado UK, the company behind Rolling Stones merchandising, added: 'This capsule collection brings together two British icons, blending fresh takes on classic Rolling Stones imagery with inspiration from the precision and performance of the Aston Martin Aramco Formula One team.'
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