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Grazia USA

07-05-2025

AriZona and Thierry Lasry collab launch
In one of the most delightfully unexpected mashups of the season, AriZona Iced Tea and luxury eyewear designer Thierry Lasry have dropped a sunglasses collab that somehow fuses neon nostalgia, Parisian polish, and Y2K shield energy—with a $99 price tag that makes them even sweeter than a Mucho Mango on a hot day.
Launching with a three-day pop-up in SoHo, the AriZona x Thierry Lasry collection is a playful collision of iconic Americana and fashion-world edge. The bold wraparound shades come in nine matte, futuristic colorways, each nodding to AriZona's most beloved cans—think green tea mint, raspberry red, and that unmistakable cherry blossom pink. And yes, they're crafted in Italy.
But this isn't just eyewear. It's an event.
The immersive pop-up at 216 Lafayette Street transformed into a two-level playground of cool: downstairs, shoppers got first dibs on the limited-edition sunnies and exclusive merch; upstairs, a secret speakeasy introduced AriZona's newest ventures—Cold Brew Coffee and AriZona Hard (yes, it's vodka-spiked iced tea). The Cold Brew flowed freely, while guests 21+ sipped the spiked stuff behind velvet ropes.
Fans—many of them AriZona die-hards lovingly referred to as 'Zonies'—lined up for blocks. Some trekked in from Philly, others from as far as Boston. But the real star of the weekend? Don Vultaggio himself. The AriZona founder made a surprise appearance, greeting fans and handing out giant plush pillows shaped like the brand's legendary 99¢ cans. It was giving…cult icon energy.
As for the eyewear? It's a chic departure for Lasry, known for his handcrafted acetate designs and sleek silhouettes worn by the fashion set. 'We wanted to create something that still felt like us—playful, bold, and fashion-forward—but also made room for a wider audience,' he says. 'This was about reaching new people without losing the DNA.'
Wesley Vultaggio, AriZona's Chief Creative Officer (and son of Don), had been wearing Thierry Lasry's frames for years and brought the idea of a collab directly to the designer. 'It just felt like a natural fit,' he says. 'We're both obsessed with detail, color, and doing things our own way. This was about making something iconic—and having fun while doing it.'
And iconic it is. At $99, it's also shockingly accessible for a Thierry Lasry drop. But don't expect them to stay in stock for long. The collection is now available online, and at select stores including Dover Street Market in New York and LA.