Women's SHGs to stitch 1L flags for Har Ghar Tiranga campaign in Noida
The move is part of an ongoing effort to link the campaign with local livelihoods, especially those run by women in rural areas.
SHGs from Bisrakh, Dadri, and Dankaur blocks will be engaged in stitching the flags and compensated by the state govt under the National Rural Livelihood Mission.
The target was assigned during a review meeting by district magistrate Medha Roopam. She directed all departments to coordinate efforts and complete preparations on time to ensure the campaign is impactful. "The idea is to make this a people-driven movement that builds a deeper sense of pride and unity," she said.
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According to officials, each group, consisting of at least 10 women, is expected to earn around Rs5,000 a day, contributing significantly to both the campaign and the household income of participating women. "These targets have been given every year since 2022 to women-led SHGs in the district. It's a way to ensure the campaign remains rooted in local participation while directly supporting livelihoods," said Shiv Pratap Parmesh, district development officer.
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The groups will start making the flags by the end of this week, after procuring cloth from wholesale markets in Delhi.
Saraswati Bhati, part of Suryodaya SHG in Dadri, told TOI that the women have started preparing for the task at hand. She added that last year, they produced around 1,000 flags for the campaign in a span of a week.
The Har Ghar Tiranga campaign is being held in three phases. The first phase includes school exhibitions, rangoli-making competitions, and art installations. The second phase features a Tiranga Mahotsav with a cultural fair, musical concert, and flag rally. The final phase involves flag hoisting at public buildings, tricolour lighting at landmarks, and a citizen selfie drive on harghartiranga.com.
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