Beloved Restaurant Chain Back After Almost Disappearing 3 Decades Ago

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4 hours ago

In its heyday, the Roy Rogers chain of restaurants had almost 600 locations across the U.S.
Now the chain is regaining a foothold it once lost.
Roy Rogers Restaurants "is officially opening its newest location in Cherry Hill, New Jersey, on June 25," a press release from the company says.
"This restaurant is the chain's first return to the Southern New Jersey and Philadelphia markets since the 1990s, marking an exciting new era for the brand."
The Roy Rogers chain of restaurants "were popular in the 1960s, '70s and '80s. There were many of these restaurants in the South Jersey area," the release, posted to Business Wire, says.
"The first Roy Rogers opened in 1968 in Falls Church, Virginia. Decades ago there was one in Willingboro at the old Willingboro Plaza, which is now the Willingboro Town Center."
The company added: "The chain, primarily located in the Northeast of the U.S., now has approximately 40 locations in five states, including 22 in Maryland and eight in Virginia, but at its height had more than 600 locations."
ABC 6 reported that many customers regard the chain in a nostalgic sense.
Some customers were so excited that they arrived shortly after midnight for the 10 a.m. opening, the television station reported. The chain advertised a "free food for a year deal" for the first 50 customers, ABC 6 reported.
The winners will receive "one regular combo per week for a year in their mobile app," the television station reported.
The new restaurant is located at 614 Haddonfield Road in Cherry Hill, NJ.
'The feedback from the Cherry Hill community since we announced this new restaurant has been overwhelmingly positive, and we have been working hard to make this opening a grand success,' said Jim Plamondon, co-president of Roy Rogers Restaurants, in the release.
'We are excited to make this long-anticipated return, and Cherry Hill allows us to serve a growing, diverse community and introduce a new generation to the quality and variety that makes Roy Rogers a cut above.'Beloved Restaurant Chain Back After Almost Disappearing 3 Decades Ago first appeared on Men's Journal on Jun 26, 2025