SEVENTEEN lights up Seoul with 10th anniversary extravaganza
K-pop giants draw 100,000 fans for 'B-DAY PARTY' celebration
Seoul, South Korea – South Korean boy band SEVENTEEN turned the capital into a vibrant K-pop festival over the weekend, drawing nearly 100,000 fans to celebrate the group's 10th anniversary in spectacular style.
The large-scale event, dubbed 'B-DAY PARTY', unfolded across three days around the Seom Sevit islets and Jamsu Bridge in Seoul's Seocho District, blending exhibitions, live performances, and immersive fan experiences.
Despite soaring early summer temperatures on Sunday, the final day of festivities, fans swarmed the venue — many clad in SEVENTEEN's signature rose and soft blue colours, waving official light sticks and singing along to the group's hits.
Among them were international fans like Samantha from Canada, who said, 'I've been a fan of SEVENTEEN for six to seven years. It's surreal to be here celebrating. I love everything they do and will always support them.' Another attendee, Bree, travelled from California to Seoul just for the celebration. 'I've been a CARAT since day one,' she said, referring to SEVENTEEN's fandom. 'I just had to come!'
Organised by Pledis Entertainment, a HYBE Labels subsidiary, the event featured a 'SEVENTEEN History Zone', an interactive message wall, exclusive merchandise booths, and even a commemorative photo card exchange system for fans who completed a stamp tour of the venue.
Brands endorsed by the group, including Bibigo and NARS, joined the celebration with dedicated booths that added to the lively atmosphere.
Historic Performance on the Han River
The highlight of the weekend came on Sunday evening with the 'BURST Stage @Jamsu Bridge', making SEVENTEEN the first K-pop act to perform on the Han River. The concert was streamed live to audiences at Banpo Hangang Park and broadcast globally via multiple platforms, including YouTube, Weverse and ZEPETO.
According to organisers, all major events, including the concert and fan pop-ups, were fully booked within minutes of reservations opening. Fans from 138 countries — spanning the US, Japan, China, the Philippines, Singapore, and beyond — accessed the official site to secure their place in the celebrations.
A Month-Long Celebration Across Seoul
Even after the weekend, the celebration continues. Seventeen-themed installations will remain across Seoul through June, with bridges over the Han River illuminated in tribute to the band. HYBE's headquarters in Yongsan is also showcasing a giant banner that reads 'SEVENTEEN WILL CHALLENGE ETERNITY.'
SEVENTEEN-themed ads have also appeared in major South Korean cities, including Busan, Daegu, and Daejeon, as well as internationally in the US, Japan and China.
New Album Release Set for 26 May
Capping the celebration, SEVENTEEN will release their highly anticipated fifth studio album, 'HAPPY BURSTDAY,' at 6 p.m. on 26 May. The album features the lead track 'THUNDER', group songs such as 'HBD' and 'Bad Influence' — the latter produced by global hitmaker Pharrell Williams — along with solo tracks from each of the group's 13 members.
As the group marks a decade at the top of the K-pop world, SEVENTEEN's message is clear: they're not slowing down — they're just getting started.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Muscat Daily
28-05-2025
- Muscat Daily
RM makes AMAs history as solo star, upholding BTS's global legacy
RM, the leader of world-renowned K-pop group BTS, has etched his name in music history once again — this time as a solo artist — by winning Favourite K-pop Artist at the 2025 American Music Awards (AMAs). Currently serving in the South Korean military, Kim Namjoon, known to millions as RM, became the first artist to win this prestigious category both as a solo performer and as part of BTS, cementing not only his personal legacy but also reinforcing the enduring global influence of the band. Despite his absence from the awards ceremony due to military duties, RM took to Instagram Stories to thank fans. Reposting BTS's official announcement, he wrote: 'Thank you for your love and support, #BTSARMY 💜.' In another post, he sparked excitement by hinting at his return, writing: 'It will be soon, seriously, soon,' in response to an article about BTS's upcoming reunification. RM's victory was bolstered by the success of his second solo album, Right Place, Wrong Person , released in May 2024. The record earned both critical acclaim and commercial success — topping Billboard's Top Rap Albums Chart, peaking at No. 5 on the Billboard 200, and securing six spots in the Top 10 Rap Digital Song Sales. BTS: Kim Namjoon, Kim Seokjin, Min Yoongi, Jung Hoseok, Park Jimin, Kim Taehung, Jeon Jungkook His artistic evolution was also documented in 'RM: Right People, Wrong Place', a film released worldwide in December 2024 after its premiere at the 29th Busan International Film Festival. RM's solo success adds to BTS's phenomenal legacy — a group that has not only reshaped the global music scene but also broken barriers for Asian artists worldwide. With all members expected to reunite in late 2025 following the completion of military service by RM, V, Suga, Jimin, and Jungkook, fans are eagerly awaiting BTS's full-fledged return. Jin and J-Hope, the first to complete service in 2023, are already back in the public eye, setting the stage for what promises to be a monumental comeback for the world's most influential pop act.
Muscat Daily
26-05-2025
- Muscat Daily
SEVENTEEN lights up Seoul with 10th anniversary extravaganza
K-pop giants draw 100,000 fans for 'B-DAY PARTY' celebration Seoul, South Korea – South Korean boy band SEVENTEEN turned the capital into a vibrant K-pop festival over the weekend, drawing nearly 100,000 fans to celebrate the group's 10th anniversary in spectacular style. The large-scale event, dubbed 'B-DAY PARTY', unfolded across three days around the Seom Sevit islets and Jamsu Bridge in Seoul's Seocho District, blending exhibitions, live performances, and immersive fan experiences. Despite soaring early summer temperatures on Sunday, the final day of festivities, fans swarmed the venue — many clad in SEVENTEEN's signature rose and soft blue colours, waving official light sticks and singing along to the group's hits. Among them were international fans like Samantha from Canada, who said, 'I've been a fan of SEVENTEEN for six to seven years. It's surreal to be here celebrating. I love everything they do and will always support them.' Another attendee, Bree, travelled from California to Seoul just for the celebration. 'I've been a CARAT since day one,' she said, referring to SEVENTEEN's fandom. 'I just had to come!' Organised by Pledis Entertainment, a HYBE Labels subsidiary, the event featured a 'SEVENTEEN History Zone', an interactive message wall, exclusive merchandise booths, and even a commemorative photo card exchange system for fans who completed a stamp tour of the venue. Brands endorsed by the group, including Bibigo and NARS, joined the celebration with dedicated booths that added to the lively atmosphere. Historic Performance on the Han River The highlight of the weekend came on Sunday evening with the 'BURST Stage @Jamsu Bridge', making SEVENTEEN the first K-pop act to perform on the Han River. The concert was streamed live to audiences at Banpo Hangang Park and broadcast globally via multiple platforms, including YouTube, Weverse and ZEPETO. According to organisers, all major events, including the concert and fan pop-ups, were fully booked within minutes of reservations opening. Fans from 138 countries — spanning the US, Japan, China, the Philippines, Singapore, and beyond — accessed the official site to secure their place in the celebrations. A Month-Long Celebration Across Seoul Even after the weekend, the celebration continues. Seventeen-themed installations will remain across Seoul through June, with bridges over the Han River illuminated in tribute to the band. HYBE's headquarters in Yongsan is also showcasing a giant banner that reads 'SEVENTEEN WILL CHALLENGE ETERNITY.' SEVENTEEN-themed ads have also appeared in major South Korean cities, including Busan, Daegu, and Daejeon, as well as internationally in the US, Japan and China. New Album Release Set for 26 May Capping the celebration, SEVENTEEN will release their highly anticipated fifth studio album, 'HAPPY BURSTDAY,' at 6 p.m. on 26 May. The album features the lead track 'THUNDER', group songs such as 'HBD' and 'Bad Influence' — the latter produced by global hitmaker Pharrell Williams — along with solo tracks from each of the group's 13 members. As the group marks a decade at the top of the K-pop world, SEVENTEEN's message is clear: they're not slowing down — they're just getting started.
Muscat Daily
15-04-2025
- Muscat Daily
BTS Jin shines in Netflix's reality show, announces comeback album
Seoul, South Korea – BTS star Jin is making headlines both on screen and in the recording studio this month, as he takes centre stage in Netflix's eccentric new variety show Kian's Bizarre B&B and prepares to release his second solo album Echo in May. During a press conference held in Seoul on Tuesday, Jin spoke candidly about his experience filming the unconventional reality series, which is set in a quirky guesthouse on Ulleung Island. Despite suggestions to tone down the show's more inconvenient features, such as outdoor beds and a fireman's pole connecting floors, Jin insisted on maintaining the original concept. 'When suggestions for changes came up, I argued against them because they weren't in line with the programme's original direction,' he said. 'Of course, we made changes to improve safety for the guests and crew, but the core idea should remain intact.' The show stars TV personality and artist Kim Hee-min—better known as Kian84—as the host of the bizarre bed and breakfast, with Jin and actress Ji Ye-eun joining as staff. The concept, which blends elements of military life with a lodge-style retreat, is meant to foster camaraderie among guests through its deliberately inconvenient setup. 'If you stay in a conventional place, you'll enjoy it but forget it,' said Kian84. 'But if it's inconvenient and unique, it encourages more interaction and becomes memorable.' Despite its whimsical vibe, the filming process proved physically and emotionally draining. Kian84 admitted to breaking down after just two days of managing the guesthouse, crediting Jin for helping him pull through. Jin, who anticipated the challenges, said he was drawn to the project out of curiosity after repeatedly encountering Kian84 content in his YouTube recommendations. 'I wanted to know if he really carries a spoon or toothbrush in his pocket, or lies down immediately after eating—and yes, he truly does,' Jin laughed. Produced by the creators of the 2017–2018 hit Hyori's Homestay , Kian's Bizarre B&B premiered its first three episodes on April 8. Three additional episodes are set to drop later today, with the final set releasing on April 22. Meanwhile, BigHit Music also announced on Tuesday that Jin will release his second solo EP, Echo , on May 16 at 1pm (KST). The seven-track album marks his return just six months after his previous solo release, Happy . In a statement, the agency said the early release reflects Jin's desire to stay connected with fans. To promote the upcoming album, a video message is currently playing every 30 minutes on the massive K-pop Square screen at COEX in southern Seoul, running daily from 6am to 11:30pm until Saturday. With his schedule filled with both screen appearances and musical projects, Jin continues to showcase his versatility and charm, delighting fans across the globe.
