Tata Capital unveils pan-India phygital expansion

The Hindu

8 hours ago

Tata Capital Ltd is deepening market penetration to serve it's customers better and will soon embark on pan-India network expansion as per filings in it's updated Draft Red Herring Prospectus (U-DRHP) with market regulator SEBI ahead of its mega IPO.
In the filing the company has detailed it's expansion blueprints for scaling the business by ramping up its nationwide physical branch network with an ecosystem of external partners and digital platforms.
In its U-DRHP document, the company has highlighted a calibrated omni-channel credit distribution layout, underpinned by a 'phygital model' that enables it to tailor credit offerings based on customer profiles, product types, and locations, thereby optimising reach and delivering a seamless customer experience.
As of March 31, 2025, the company has incrementally scaled its physical footprint to 1,496 branches across 1,102 locations in 27 States and Union Territories, up from 867 in March FY 2024 and 539 in March FY 2023.
This growth aligns with the company's commitment to deepening market penetration and enhancing customer access, the company said.
To drive profitable expansion and targeted credit access, Tata Capital said it deploys geo-analytics and geospatial intelligence to map customer demographics, income clusters, and evolving credit demand.
These data-led insights guide branch placement, particularly in high-potential Tier II and III cities, enabling the company to optimise resource allocation, enhance market penetration, and unlock scalable growth, it said.
To complement the physical expansion the company has an external partner channels, comprising over 30,000 DSAs, 400 OEMs, 8,000 dealers, and more than 60 sourcing digital partners.
Tata Capital said it's digital platforms, including its website, mobile apps, IVR, and partner-integrated interfaces further strengthen its omni-channel presence.
As per the DRHP 97.8% of Tata Capital's customers were onboarded through digital platforms in fiscal 2025. It has built a digital infrastructure to improve efficiency, transparency, and customer experience across its lending ecosystem.
Its Loan Origination System (LOS) automates the end-to-end loan process and integrates with CRM and loan management systems, enabling faster, data-driven decisions.
Advanced technologies such as API-driven automation, multilingual GenAI virtual assistants, and AI-enabled email response systems further streamline onboarding, enhance service delivery, and support scalable growth, the company said.
Following the filing of its updated DRHP, Tata Capital now moves closer to its proposed $2 billion IPO, which is expected to hit the market in the first half of September 2025. This will be one of the year's largest IPOs in the financial sector.