Sky's the limit when it comes to hospitality packages for 2026 World Cup

National Post

2 days ago

Tickets to the 2026 World Cup are now available for Canadians, although only for those willing to pay a premium.
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The first wave of tickets comes in deluxe packages, provided by On Location, FIFA's official tournament hospitality partner. They range from $2,500 for a single-game package to the sky's the limit.
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Canadians will have two other ways to get match tickets, without the frills.
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Canada Soccer is expected to unveil its revamped Canada Red program at the end of July, with different membership levels offering access to a lottery for Canadian game tickets.
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The more expensive the membership, the better the odds of getting a ticket.
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FIFA says its ticketing program, which has taken the form of a worldwide lottery in the past, will launch in the fall.
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On Location is willing to make your sporting dream come true, at a price.
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Leah Linke, senior vice-president of event production for On Location, recalls a Super Bowl package for a well-heeled client who requested brunch with former star quarterback Tom Brady in a two-level private suite with the Vince Lombardi Trophy.
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'I can't divulge how much they paid,' she said.
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Starting Monday in Canada and Mexico, On Location offers a variety of World Cup packages, with the quality of seats and hospitality service improving as the price rises.
'We are not selling tickets. We are selling experiences of a lifetime,' said Linke.
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'We all know you go through life, you collect all these materialistic things,' she added. 'But when it's all said and done, what we all end up with are memories. Memories of our families, memories with our friends. And that is what our goal is _ to create memories, once-in-a-lifetime memories.'
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On Location offers single-match and venue series packages for all games. You can also curate your own package or follow your team in the early rounds (although not for co-hosts Canada, Mexico and the U.S.).
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Different packages offer access to a variety of private lounges, ranging from $2,500 per person for single-match access to the so-called FIFA Pavilion (outside the stadium) to $5,350 for the in-stadium Pitchside Lounge, with several other options in between.
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Each package offers a ticket and access to the lounge three hours before kickoff, during halftime, and two hours after the final whistle.
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'All you can eat, all you can drink,' said Linke.
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The higher the price, the better the seat, easier access to stadium and lounge, the more premium food, drink and entertainment and the better the gift that comes with the package.