Sephora's Liverpool One store finally opens
Nigel TAYLOR
French beauty giant Sephora arrived at Liverpool One on Thursday (22 May), welcoming nearly 1,000 shoppers, many who had queued for the 09:00 opening.
First announced last autumn and following a 'hugely successful' launch in the North East, Sephora's North West England debut takes up a 6,727 sq ft cornerstone unit at a key entrance to Liverpool One's South John Street.
Sephora UK's MD Sarah Boyd said: 'We have had immense demand from our fans in Liverpool to open a store in their city. Liverpool has been a key location in our brand expansion plans, and we were prepared to wait for the right opportunity, which this prominent Liverpool One unit provides.'
Rob Deacon, Asset Management director at Liverpool One, added: 'Sephora is a brand that represents exactly what [we look] for when adding to our line-up. It is globally celebrated, has a huge base of loyal fans, and delivers a bold, compelling concept. Consumer demand for Sephora is strong in Liverpool, and securing best-in-class retailers and experiences for the city is precisely what we aim to achieve at the destination, so the entrance of this beauty powerhouse is a natural partnership.'
Liverpool will be the eighth store in Sephora UK's growing physical retail portfolio, which includes stores in Westfield London and Stratford City, Manchester's Trafford Centre, Newcastle's Eldon Square, Gateshead Metrocentre, Birmingham Bullring and Bluewater in Kent.
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