Walkers delights fans with the launch of its first new permanent crisp flavours in two decades

Daily Mail​

2 days ago

Walkers has delighted fans after announcing the launch of two new crisp flavours, which will become the brand's first permanent releases in two decades.
The popular crisp manufacturer has been working behind the scenes to develop two new tastes, which will soon arrive on UK supermarket shelves.
The crisp makers, founded in 1948 in Leicester, made their mark with their first ever flavour - Ready Salted.
Walkers later branched out and released their two second-most-popular flavours, Cheese & Onion and Salt & Vinegar, in 1954 and 1967, respectively.
In the 1970s, the brand rolled out some of its other well-known and loved flavours, Prawn Cocktail, Roast Chicken and Smoky Bacon.
Now, more than 50 years later, the brand has released two exciting new flavours -Sticky Teriyaki and Masala Chicken flavours.
According to Metro, Walkers have spent the last 12 months putting tatties to the test by working through 'rigorous flavour testing' to formulate the perfect seasoning.
It's not a quick process, with staff analysing and testing 63 flavour submissions in a six-step process.
Both can be purchased from Tesco in six-pack bags, each containing 25g and costing £2.15.
Since the release of its core flavours, the brand has largely worked on creating limited-edition flavours, with a few promoted to the permanent range.
Describing the new flavours, the crisp maker wrote via Metro: 'With a balance between sweet and tangy, the new Sticky Teriyaki flavour is sure to hit your senses with an array of tastes inspired by flavours from Japan.'
'Packing a punch of flavour, the new Masala Chicken provides a rich and spicy taste and with Tikka Masala being a firm favourite dish in the UK, the new crisps give you a bite sized flavour you can enjoy on the go.'
Walkers has previously trialled both flavours before, with the brand having created a Chicken Tikka Masala flavour in 2018, and later a 'Chicken Tackle Masala', which was brought out to coincide with the UEFA Champions League in 2021.
A 'Japanese Teriyaki' flavour was also rolled out in 2010 as part of Walkers' 'Flavour Cup', which saw fans submit taste suggestions and pit them against each other.
It comes after crisp fans were left rejoicing after finding out that a beloved classic would be returning to UK shelves in June earlier this year - some 20 years after being discontinued.
Pickled Onion Discos, owned by KP Snacks, were taken off shop shelves way back in 2005.
The tangy flavour is now destined to return to shops later this month on August 27.
In 2022, several X (formerly Twitter) users spoke wistfully of the discontinued flavour.
One said: 'Pickled onion disco were the best.' Another agreed, writing: 'Bring back Pickled Onion Disco crisps.'
In 2023, another agreed, saying: 'Disco's pickled onion. Was the underrated best crisp. RIP.'
The snack had such a cult following, that in October 2017, a Change.org petition was launched calling for their return.
According to a statement by Amy Heap, marketing manager at Discos, the brand is very excited about the return of the treat.
She said: 'This legendary flavour has been a fan favourite for years, and its mouth-tingling tang is guaranteed to take your snack game to the next level.
'Whether you've loved them forever or you're just discovering their iconic punch, we can't wait for you to tear open a bag and try them.'
However, while the flavour is the same, one thing is changing - the price tag. According to shoppers, the crisps used to cost 20p a bag.
When they return at the end of August, they will reportedly have an RRP of £1.35 for a 70g bag.
Elsewhere, sweet-toothed shoppers expressed their delight at seeing a previously discontinued chocolate bar back on the shelves.
Cadbury Dairy Milk Shortcake Biscuit chocolate bars were discontinued in the UK in 2008.
But now fans of the treat have revealed that they've spotted it in B&M stores across the nation.
One shopper took to the Newfoodsuk group on Facebook to share their find with other lovers of the treat.
Posting an image of the bar, they simply wrote: 'Cadbury Shortcake Biscuit Dairy Milk Bar spotted at B&M Stores.'
People took to the comments section to share their opinions on the snack, with many expressing how much they like it.
One wrote: 'If you ever see these [drooling emoji] they were the best ever chocolate.' 'This was my favourite,' said another.
Meanwhile, a third wrote in conversation with a friend: 'These where the best I told you about them before.' In a similar vein, another added: 'I used to love this! I'm glad they brought it back.'