Timex India eyeing deeper digital footprint as FY25 total income rises 28%
New Delhi: Watchmaker Timex Group India Ltd (TGIL) is doubling down on digital channels, including e-commerce and quick commerce, following a strong financial performance in FY25.
On Wednesday, the company has reported a strong 46 per cent year-on-year growth in total income for the quarter ended March 2025, reaching Rs 136.1 crore compared to Rs 93.5 crore in the same period last year. In FY25, its total income grew by 28 per cent to Rs 540 crore from Rs 422 crore in FY24, capping the company's best-ever annual performance, according to a regulatory filing.
The company's EBITDA for Q4 stood at Rs 15.08 crore, up from Rs 11.17 crore in the year-ago period. Profit before tax during the quarter increased to Rs 13.04 crore from Rs 9.38 crore last year.
With a growing share of sales coming from online platforms, TGIL is expanding its digital strategy beyond traditional e-commerce and foraying into quick commerce with platforms such as Flipkart Minutes, Myntra Now, and Swiggy Instamart. Talks are also underway with Blinkit and Zepto, as per the company's statement.
'We are committed to building on this momentum and amplifying brand presence across the length and breadth of the country and touchpoints right from quick commerce to retail outlets,' said Deepak Chhabra, managing director of the company. 'Consumers' love and loyalty for Timex is inspiring and keeps us going.'
E-commerce sales grew 29 per cent during the fourth quarter, with direct-to-consumer platforms like shop.timexindia.com and justwatches.com contributing to the brand's digital-first strategy.
Quick commerce, a relatively new retail channel for watches, is expected to boost last-mile delivery efficiency and help Timex tap impulse-driven purchase behavior, especially in urban markets. The move aligns with rising consumer demand for faster, on-demand access to fashion and lifestyle products.
As part of its growth strategy, the company focused on premium product lines, high-impact campaigns, and global collaborations. Brand partnerships included names like Jacquie Aiche, Fortnite, The New Yorker, and Giorgio Galli, along with marketing tie-ups such as IPL, India Beach Fashion Week, and Elle Fashion Gala.
Timex Group India is expected to continue building on its multi-channel momentum and premium positioning in the evolving Indian watch market.
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