Tommy Hilfiger launches new line Tommy Girl with a link-up with Aleali May
has unveiled his latest capsule, Tommy Girl, an offshoot from his Tommy Jeans collection, developed by Aleali May as a creative consultant.
Tommy Girl was originally launched as a fragrance, but its spirit continues in this kicky, students-on-vacation collection made in the brand's signature colors of red, white and blue.
'For me, Tommy Girl has always been a movement, an attitude that defined one generation and continues to evolve with the next… It's not about nostalgia, but about celebrating every girl's way of being herself without compromise,' added May of her debut fashion collab.
A collection trumpeted in its fresh, sporty and active ad campaign, which stars IVE's Jang Won-young, Samara Cyn, Lindsay Vrckovnik, Eniola Abioro, and May – an all-around It Girl, influencer and footwear designer.
Shot by Clara Balzary, the 2025 campaign showcases the new Tommy Girl as a raw, fearless, happening member of the new generation, attired in assertive silhouettes.
'Tommy Girl empowered a generation to embrace confidence and individuality. Together with Aleali May, we've reimagined the elements that made the style iconic – bright graphics, oversized denim and vibrant color – and infused them with a fresh energy for a new era,' added founder and creative director Tommy Hilfiger.
Collection highlights include a varsity jacket in cotton twill paired with a frayed denim mini skirt, while a shrunken tee, bandeau top and dungaree dress nod to throwback silhouettes. Saltwater denim washes from the California coast and satin star badges bring archive energy into sharp focus, while a rugby shirt and trucker jacket echo classic prep, made bolder.
Each girl brings her own distinct take to the Tommy Girl attitude. Jang Won-young joins the campaign following her recent welcome to the Tommy family as Tommy Jeans brand ambassador and appearance as Elle Hong Kong cover star. Abioro, a former kindergarten teacher from Lagos, is the first Nigerian model to walk for Prada.
Founded in 1985, Tommy Hilfiger is now the largest single brand within PVH, one of the world's biggest fashion companies and the owner of Calvin Klein. In 2023, the brand reported global retail sales of about $9 billion. Tommy Hilfiger employs 16,000 people worldwide, operates in 100 countries, and runs over 2,000 retail stores.
The Tommy Girl Spring 2025 collection is available on tommy.com, in Tommy Hilfiger stores worldwide, and via select wholesale partners.
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