Walmart AI details leaked during Microsoft Build conference
Protesters interrupted the Microsoft Build session on best security practices and Haiby switched her screen share amid the ruckus, showing that Walmart, one of Microsoft's most significant customers, was "ready to ROCK AND ROLL with [Microsoft's] Entra Web and Al Gateway."
The message, posted by Leigh Samons, a principal cloud solution architect at Microsoft, detailed the process for how Microsoft would go about integrating its technology into Walmart's processes.
It also said that one of Walmart's tools needed extra safeguards.
"MyAssistant is one they build that is overly powerful and needs guardrails," the message said, referencing a tool Walmart created and built last summer that "leverages a unique build of Walmart proprietary data, technology and large language models in Azure OpenAI Service," according to a January press release.
The tool helps store associates summarize long documents, create new marketing content and more, per the release.
The internal Teams message also cited a "distinguished" AI engineer at Walmart as saying, "Microsoft is WAY ahead of Google with Al Security. We are excited to go down this path with you."
The Verge was first to report on the AI plans. CNBC has reached out to Microsoft and Walmart for comment.
The protest singled out Sarah Bird, Microsoft's head of responsible AI who was part of the Build panel with Haiby. Haiby herself was formerly a member of the Israeli Defense Forces, according to a years-old Tumblr page viewed by CNBC.
Haiby did not immediately respond to a request for comment.
"Sarah Bird, you are whitewashing the crimes of Microsoft in Palestine," Hossam Nasr, an organizer with the group No Azure for Apartheid, said, continuing, "How dare you talk about..." before the livestream audio was muted.
Nasr was one of the Microsoft employees terminated last year after planning a vigil for Palestinians killed in Gaza.
The protest and the reveal of Walmart's AI plans followed another disruption earlier that day at Microsoft's Build developer conference in Seattle when an unnamed Palestinian tech worker disrupted a speech by Jay Parikh, Microsoft's head of CoreAI.
"Jay, you are complicit in the genocide in Gaza," the tech worker, who did not wish to share his name for fear of retaliation, said. "My people are suffering because of you. How dare you. How dare you talk about AI when my people are suffering. Cut ties with Israel."
He then called to "free Palestine" and said, "No Azure for apartheid," a nod to the group and its petition.
On Monday, Microsoft software engineer Joe Lopez interrupted CEO Satya Nadella's keynote speech onstage, saying, "Satya, how about you show them how Microsoft is killing Palestinians? How about you show them how Israeli war crimes are powered by Azure?"
The recent disruptions are part of a mounting string of protests at Microsoft events over the Israeli military's use of the company's AI products.
At Microsoft's 50th anniversary event last month, two Microsoft software engineers publicly protested during executive presentations. The roles of both employees were terminated soon after, according to documents viewed by CNBC.
At the April event, Ibtihal Aboussad, then a software engineer in the company's AI division, interrupted Microsoft AI CEO Mustafa Suleyman's speech.
"Mustafa, shame on you," Aboussad said as she walked toward the stage at the event in Redmond, Washington. "You claim that you care for using AI for good, but Microsoft sells AI weapons to the Israeli military. Fifty thousand people have died, and Microsoft powers this genocide in our region."
"You have blood on your hands," she said before being swiftly escorted out. "All of Microsoft has blood on its hands."
Although the Microsoft protests centered on the Israeli military's use of its technology, AI companies in recent months have been walking back bans on broader military use of their products and entering into deals with defense industry giants and the Defense Department.
In November, Anthropic and defense contractor Palantir announced a partnership with Amazon Web Services to provide U.S. intelligence and defense agencies access to Anthropic's Claude AI models. Palantir recently signed a new five-year deal worth up to $100 million to expand U.S. military access to its Maven AI warfare program.
OpenAI and Anduril announced a partnership allowing the defense tech company to deploy advanced AI systems for "national security missions." And last month, Scale AI forged a deal with the Department of Defense for a multimillion-dollar flagship AI agent program.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
23 minutes ago
- Yahoo
FTSE 100 LIVE: Stocks slip as traders digest earnings and await eurozone GDP data
The FTSE 100 (^FTSE) and European stocks slipped on Wednesday morning as traders digest a slew of earnings reports in London, and await the latest eurozone GDP data. Also in focus is the interest rate decision from the US Federal Reserve, due this evening. Fed chair Jerome Powell has been under intense pressure from president Donald Trump to reduce rates. Neil Wilson, UK investor strategist at Saxo Markets, said: "Powell won't be bowing down to Trump's demands to cut rates, so expect the chair to instead lay some groundwork for December rather than September. "If they do need to move sooner than, it will be because of the labour market – key US jobs numbers on Friday will be more important this week. So far the labour market data looks good but we can seen signs of weakness appearing." Microsoft (MSFT) is set to report its fiscal fourth-quarter earnings after the bell on Wednesday, with Wall Street looking for the software giant to offer up solid growth in its AI and cloud businesses. London's benchmark index (^FTSE) was 0.4% lower in early trade Germany's DAX (^GDAXI) dipped 0.3% and the CAC (^FCHI) in Paris was treading water The pan-European STOXX 600 (^STOXX) was down 0.2% Wall Street is set for a positive start as S&P 500 futures (ES=F), Dow futures (YM=F) and Nasdaq futures (NQ=F) were all in the green The pound was 0.1% up against the US dollar (GBPUSD=X) at 1.3362 Follow along for live updates throughout the day: US-India trade deal not finalised, says Trump Donald Trump has suggested that India could be hit with a tariff rate of 20-25%, although he cautioned that the final rate had not yet been finalised as both sides are still negotiating ahead of Friday's deadline. "India is my friend," the US president said. "They ended the war with Pakistan at my deal with India is not finalised. India has been a good friend, but India has charged basically more tariffs than almost any other country...". However, he cautioned that the tariff rate has not yet been decided as negotiations continue. Trump has expressed his desire to speak with prime minister Narendra Modi before giving the final nod to the trade agreement, sources familiar with the development told 5WH. Negotiations for the deal have concluded, with the final draft awaiting Trump's approval for more than a week. The pact has received endorsements from key officials on both sides — U.S. Commerce Secretary Howard Lutnick and Trade Representative Jamieson Greer, as well as India's Commerce and Industry Minister Piyush Goyal. HSBC launches $3bn share buyback despite second-quarter profit plunge Pre-tax profits at Europe's largest lender HSBC (HSBA.L) plunged 29% year-on-year to $6.3bn (£4.7bn) in its second quarter, mostly on account of impairment charges related to its investment in China's Bank of Communications ( and exposure to Hong Kong real estate. The bank recorded a $2.1bn impairment on its long-standing investment in Bank of Communications, adding to a $3bn charge taken earlier this year. The latest writedown includes a $1.1bn loss from a private placement of shares by the Chinese state-owned bank that diluted HSBC's stake. Expected credit losses rose by $900m year-on-year to $1.9bn, due in part to mounting stress in Hong Kong's property sector. Group CEO Georges Elhedery also cited rising macroeconomic risks. 'Structural challenges to the global economy have caused uncertainty and market volatility,' he said, referencing 'broad-based tariffs' and 'fiscal vulnerabilities.' He added: 'This is complicating the inflation and interest rate outlook, creating greater uncertainty. Even before tariffs take effect, trade disruptions are reshaping the economic landscape.' Operating expenses rose 10% compared with the same quarter last year, driven by restructuring and higher investment in technology, the bank said. Net interest income — the difference between what the bank earns on loans and pays on deposits — was $8.5bn. Revenue for the first half of 2025 fell $3.2bn to $34.1bn, primarily reflecting the group's exit from its operations in Canada and Argentina. Read the full article here Asia and US overnight Stocks in Asia were mixed overnight, with the Nikkei (^N225) slipped 0.05% on the day in Japan, while the Hang Seng (^HSI) fell 1.2% in Hong Kong. The Shanghai Composite ( was 0.2% up by the end of the session. US Treasury Secretary Bessent said the US and China were continuing talks on maintaining their current trade truce before it expires in two weeks' time. He said another 90-day extension, which had been indicated by China's delegation, was an option but that the final decision lay with Trump. National Economic Council Chair Hassett said Trump would see the final details on the China talks today. In South Korea, the Kospi (^KS11) added 0.7% on the day, buoyed by hopes of a US trade agreement prior to the August 1 deadline. Across the pond on Wall Street, stocks retreated, with the the S&P 500 (^GSPC) losing 0.5%, ending a run six consecutive record highs. The tech-heavy Nasdaq (^IXIC) was 0.4% lower and the Dow Jones (^DJI) also fell 0.5%. It came as Tuesday was a busy day for US data, which sent a decent signal on the state of the US economy. The Conference Board's July consumer confidence index came in stronger than expected at 97.2 (vs 96.0), while inflation expectations continued to reverse their spike earlier in the year. Meanwhile, US Treasuries saw a strong rally, as 2-year yields fell -5.8bps, while 10-year (-9.1bps) and 30-year (-10.2bps) yields saw their biggest daily declines since early June. Coming up Good morning, and welcome back to our markets live blog. As usual we will be taking a deep dive into what's moving markets and happening across the global economy. Looking ahead to today, the main event will be the Fed rate decision at 19:00 LDN time. Before the decision, the main data releases will be US GDP, ADP employment change and personal consumption. In Europe, the focus will be on the eurozone flash GDPs and consumer confidence. On the earnings side, we will hear from two of the Mag-7 with Microsoft and Meta reporting after the US close. Other US results include Qualcomm and Ford, while in Europe the highlights include Airbus, BAE, Mercedes-Benz and Porsche. Here's a snapshot of what's on the agenda: 7am: Trading updates: HSBC, Rio Tinto, GlaxoSmithKline, BAE Systems, Oakley, Banco Santander, Sage, Aston Martin Lagonda, Foxtons 10am: Eurozone GDP growth rate 10am: Eurozone economic sentiment index 1:30pm: US GDP growth rate 3pm: US Pending Homes Sales 3.30pm: US Crude Oil Inventories 7pm: US Federal Reserve decisionUS-India trade deal not finalised, says Trump Donald Trump has suggested that India could be hit with a tariff rate of 20-25%, although he cautioned that the final rate had not yet been finalised as both sides are still negotiating ahead of Friday's deadline. "India is my friend," the US president said. "They ended the war with Pakistan at my deal with India is not finalised. India has been a good friend, but India has charged basically more tariffs than almost any other country...". However, he cautioned that the tariff rate has not yet been decided as negotiations continue. Trump has expressed his desire to speak with prime minister Narendra Modi before giving the final nod to the trade agreement, sources familiar with the development told 5WH. Negotiations for the deal have concluded, with the final draft awaiting Trump's approval for more than a week. The pact has received endorsements from key officials on both sides — U.S. Commerce Secretary Howard Lutnick and Trade Representative Jamieson Greer, as well as India's Commerce and Industry Minister Piyush Goyal. Donald Trump has suggested that India could be hit with a tariff rate of 20-25%, although he cautioned that the final rate had not yet been finalised as both sides are still negotiating ahead of Friday's deadline. "India is my friend," the US president said. "They ended the war with Pakistan at my deal with India is not finalised. India has been a good friend, but India has charged basically more tariffs than almost any other country...". However, he cautioned that the tariff rate has not yet been decided as negotiations continue. Trump has expressed his desire to speak with prime minister Narendra Modi before giving the final nod to the trade agreement, sources familiar with the development told 5WH. Negotiations for the deal have concluded, with the final draft awaiting Trump's approval for more than a week. The pact has received endorsements from key officials on both sides — U.S. Commerce Secretary Howard Lutnick and Trade Representative Jamieson Greer, as well as India's Commerce and Industry Minister Piyush Goyal. HSBC launches $3bn share buyback despite second-quarter profit plunge Pre-tax profits at Europe's largest lender HSBC (HSBA.L) plunged 29% year-on-year to $6.3bn (£4.7bn) in its second quarter, mostly on account of impairment charges related to its investment in China's Bank of Communications ( and exposure to Hong Kong real estate. The bank recorded a $2.1bn impairment on its long-standing investment in Bank of Communications, adding to a $3bn charge taken earlier this year. The latest writedown includes a $1.1bn loss from a private placement of shares by the Chinese state-owned bank that diluted HSBC's stake. Expected credit losses rose by $900m year-on-year to $1.9bn, due in part to mounting stress in Hong Kong's property sector. Group CEO Georges Elhedery also cited rising macroeconomic risks. 'Structural challenges to the global economy have caused uncertainty and market volatility,' he said, referencing 'broad-based tariffs' and 'fiscal vulnerabilities.' He added: 'This is complicating the inflation and interest rate outlook, creating greater uncertainty. Even before tariffs take effect, trade disruptions are reshaping the economic landscape.' Operating expenses rose 10% compared with the same quarter last year, driven by restructuring and higher investment in technology, the bank said. Net interest income — the difference between what the bank earns on loans and pays on deposits — was $8.5bn. Revenue for the first half of 2025 fell $3.2bn to $34.1bn, primarily reflecting the group's exit from its operations in Canada and Argentina. Read the full article here Pre-tax profits at Europe's largest lender HSBC (HSBA.L) plunged 29% year-on-year to $6.3bn (£4.7bn) in its second quarter, mostly on account of impairment charges related to its investment in China's Bank of Communications ( and exposure to Hong Kong real estate. The bank recorded a $2.1bn impairment on its long-standing investment in Bank of Communications, adding to a $3bn charge taken earlier this year. The latest writedown includes a $1.1bn loss from a private placement of shares by the Chinese state-owned bank that diluted HSBC's stake. Expected credit losses rose by $900m year-on-year to $1.9bn, due in part to mounting stress in Hong Kong's property sector. Group CEO Georges Elhedery also cited rising macroeconomic risks. 'Structural challenges to the global economy have caused uncertainty and market volatility,' he said, referencing 'broad-based tariffs' and 'fiscal vulnerabilities.' He added: 'This is complicating the inflation and interest rate outlook, creating greater uncertainty. Even before tariffs take effect, trade disruptions are reshaping the economic landscape.' Operating expenses rose 10% compared with the same quarter last year, driven by restructuring and higher investment in technology, the bank said. Net interest income — the difference between what the bank earns on loans and pays on deposits — was $8.5bn. Revenue for the first half of 2025 fell $3.2bn to $34.1bn, primarily reflecting the group's exit from its operations in Canada and Argentina. Read the full article here Asia and US overnight Stocks in Asia were mixed overnight, with the Nikkei (^N225) slipped 0.05% on the day in Japan, while the Hang Seng (^HSI) fell 1.2% in Hong Kong. The Shanghai Composite ( was 0.2% up by the end of the session. US Treasury Secretary Bessent said the US and China were continuing talks on maintaining their current trade truce before it expires in two weeks' time. He said another 90-day extension, which had been indicated by China's delegation, was an option but that the final decision lay with Trump. National Economic Council Chair Hassett said Trump would see the final details on the China talks today. In South Korea, the Kospi (^KS11) added 0.7% on the day, buoyed by hopes of a US trade agreement prior to the August 1 deadline. Across the pond on Wall Street, stocks retreated, with the the S&P 500 (^GSPC) losing 0.5%, ending a run six consecutive record highs. The tech-heavy Nasdaq (^IXIC) was 0.4% lower and the Dow Jones (^DJI) also fell 0.5%. It came as Tuesday was a busy day for US data, which sent a decent signal on the state of the US economy. The Conference Board's July consumer confidence index came in stronger than expected at 97.2 (vs 96.0), while inflation expectations continued to reverse their spike earlier in the year. Meanwhile, US Treasuries saw a strong rally, as 2-year yields fell -5.8bps, while 10-year (-9.1bps) and 30-year (-10.2bps) yields saw their biggest daily declines since early June. Stocks in Asia were mixed overnight, with the Nikkei (^N225) slipped 0.05% on the day in Japan, while the Hang Seng (^HSI) fell 1.2% in Hong Kong. The Shanghai Composite ( was 0.2% up by the end of the session. US Treasury Secretary Bessent said the US and China were continuing talks on maintaining their current trade truce before it expires in two weeks' time. He said another 90-day extension, which had been indicated by China's delegation, was an option but that the final decision lay with Trump. National Economic Council Chair Hassett said Trump would see the final details on the China talks today. In South Korea, the Kospi (^KS11) added 0.7% on the day, buoyed by hopes of a US trade agreement prior to the August 1 deadline. Across the pond on Wall Street, stocks retreated, with the the S&P 500 (^GSPC) losing 0.5%, ending a run six consecutive record highs. The tech-heavy Nasdaq (^IXIC) was 0.4% lower and the Dow Jones (^DJI) also fell 0.5%. It came as Tuesday was a busy day for US data, which sent a decent signal on the state of the US economy. The Conference Board's July consumer confidence index came in stronger than expected at 97.2 (vs 96.0), while inflation expectations continued to reverse their spike earlier in the year. Meanwhile, US Treasuries saw a strong rally, as 2-year yields fell -5.8bps, while 10-year (-9.1bps) and 30-year (-10.2bps) yields saw their biggest daily declines since early June. Coming up Good morning, and welcome back to our markets live blog. As usual we will be taking a deep dive into what's moving markets and happening across the global economy. Looking ahead to today, the main event will be the Fed rate decision at 19:00 LDN time. Before the decision, the main data releases will be US GDP, ADP employment change and personal consumption. In Europe, the focus will be on the eurozone flash GDPs and consumer confidence. On the earnings side, we will hear from two of the Mag-7 with Microsoft and Meta reporting after the US close. Other US results include Qualcomm and Ford, while in Europe the highlights include Airbus, BAE, Mercedes-Benz and Porsche. Here's a snapshot of what's on the agenda: 7am: Trading updates: HSBC, Rio Tinto, GlaxoSmithKline, BAE Systems, Oakley, Banco Santander, Sage, Aston Martin Lagonda, Foxtons 10am: Eurozone GDP growth rate 10am: Eurozone economic sentiment index 1:30pm: US GDP growth rate 3pm: US Pending Homes Sales 3.30pm: US Crude Oil Inventories 7pm: US Federal Reserve decision Good morning, and welcome back to our markets live blog. As usual we will be taking a deep dive into what's moving markets and happening across the global economy. Looking ahead to today, the main event will be the Fed rate decision at 19:00 LDN time. Before the decision, the main data releases will be US GDP, ADP employment change and personal consumption. In Europe, the focus will be on the eurozone flash GDPs and consumer confidence. On the earnings side, we will hear from two of the Mag-7 with Microsoft and Meta reporting after the US close. Other US results include Qualcomm and Ford, while in Europe the highlights include Airbus, BAE, Mercedes-Benz and Porsche. Here's a snapshot of what's on the agenda: 7am: Trading updates: HSBC, Rio Tinto, GlaxoSmithKline, BAE Systems, Oakley, Banco Santander, Sage, Aston Martin Lagonda, Foxtons 10am: Eurozone GDP growth rate 10am: Eurozone economic sentiment index 1:30pm: US GDP growth rate 3pm: US Pending Homes Sales 3.30pm: US Crude Oil Inventories 7pm: US Federal Reserve decision
Wall Street Journal
26 minutes ago
- Wall Street Journal
Global Markets Mixed as Investors Digest Tariff Impact on Earnings
U.S. stock futures were pretty much flat across the board after falls on Wall Street the prior session as the S&P 500 ended its run of record highs. Investors have plenty to parse, as they digest the impact of tariffs on corporate earnings and progress on trade deals. Ahead on Wednesday, the Federal Reserve and Bank of Canada are expected to hold rates, the advance estimate of second-quarter GDP lands as does ADP private payroll data. There are earnings from Microsoft, Meta and Qualcomm, among others, following a slew of corporate results in international markets.
Yahoo
an hour ago
- Yahoo
Top 15 Leaders in Global Location Based Entertainment Market Quadrant
The Location Based Entertainment Market Companies Quadrant offers a profound industry analysis, spotlighting top global players and emerging trends in location-based entertainment. This sector thrives in venues like amusement parks and game arcades, fueled by VR, AR, and MR technologies for immersive experiences. Factors such as increased consumer leisure spending and experiential marketing are driving market growth, with North America leading at a projected 35.3% market share by 2024. Key players like Google, Meta, and Microsoft are innovating through strategic partnerships and advanced technologies, shaping the market's future landscape. Dublin, July 30, 2025 (GLOBE NEWSWIRE) -- The "Location-based Entertainment - Company Evaluation Report" has been added to Location Based Entertainment Market Companies Quadrant is a comprehensive industry analysis that provides valuable insights into the global market for Location Based Entertainment Market. This quadrant offers a detailed evaluation of key market players, technological advancements, product innovations, and emerging trends shaping the industry. Over 100 companies were evaluated, of which the Top 15 Location Based Entertainment Market companies were categorized and recognized as the quadrant growth of the location-based entertainment market is driven by rising demand for immersive experiences and advancements in technologies like virtual reality (VR), augmented reality (AR), and mixed reality (MR). These innovations have enabled more interactive and engaging attractions. Additional factors include higher consumer spending on leisure, growing tourism, and increased interest in unique, multisensory experiences that combine entertainment, education, and social interaction. The market also benefits from trends such as experiential marketing, widespread mobile device use, social media influence, and the diversification of attraction types catering to a broader location-based entertainment market is segmented by region into North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. North America is expected to hold the largest market share of 35.3% in 2024, driven by early adoption of immersive technologies and the strong presence of key players like Google, Meta, Nvidia, Unity Technologies, and Microsoft. Europe and the Middle East & Africa are in the maturity phase, showing slower growth due to early investments in the sector. Asia Pacific is projected to grow at the highest CAGR of 27.5% during the forecast period, led by government initiatives and rapid adoption of immersive technologies in countries like India, China, Japan, and Singapore. India is expected to emerge as the region's largest market, supported by digital transformation and expanding use of AR, VR, and 360 Quadrant maps the Location Based Entertainment Market companies based on criteria such as revenue, geographic presence, growth strategies, investments, and sales strategies for the market presence of the Location Based Entertainment Market quadrant. The top criteria for product footprint evaluation included By Type (Systems, software, services.), By Venue (Amusement parks, theme parks, arcades, other venues.) By Applications (Gaming, immersive rides, cinematic experiences.)Key Players:The report covers the profiles of major market players, such as Google (US), Meta (US), Microsoft (US), Nvidia (US), Unity Technologies (US), Sony Interactive Entertainment (US), Samsung (South Korea), Barco Electronic Systems (Belgium), Panasonic (Japan), Huawei Technologies (China), HQ Software (Estonia), HTC Vive (Taiwan), Niantic Inc. (US), Vicon Motion Systems (UK), Optitrack (US), Springboard VR (US), 4Experience (Poland), Hologate (Germany), Ultraleap (UK), Magic Leap (US), Shape Immersive (Canada), Camon (Argentina), KatVR (US), Virtuix (US), and Pico XR (US), Illumix (US), and SandboxVR (US). These companies have adopted various strategies, such as acquisitions, business expansions, product launches, product enhancements, partnerships, agreements, and collaborations, to cater to the growing demand for location-based entertainment worldwide and strengthen their market position. These strategies have also been tracked and mentioned in the is a leading force in the location-based entertainment market, standing out due to its comprehensive product range and strategic market leadership. With innovative offerings such as the HoloLens 2 and Mesh platforms, Microsoft has significantly contributed to the field of mixed reality. Its strategic partnerships, notably with AT&T, highlight its commitment to enhancing immersive experiences and broadening its consumer reach. The company's robust market share is supported by a focus on delivering cutting-edge solutions that integrate seamlessly with existing digital position in the location-based entertainment market is reinforced by its significant investment in VR technologies, exemplified by the Meta Quest series. This line provides consumers with advanced mixed reality capabilities, strengthening Meta's foothold in this competitive market. By leveraging its vast product portfolio, Meta continuously upgrades its offerings to stay ahead in the innovation curve. The company's strategic focus on enhancing user experiences positions it as a key player in shaping the future of immersive maintains a strong presence in the market, driven by its advancements in augmented reality technologies and strategic collaborations. By extending its partnership with the Singapore Tourism Board, Google has facilitated the integration of AR experiences directly onto Google Maps, enhancing user interactions. Google's extensive product portfolio and global reach underscore its strategic initiatives to harness emerging technologies, thereby strengthening its market position and enhancing its competitive Topics Covered: 1 Introduction1.1 Market Definition1.2 Inclusions and Exclusions1.3 Stakeholders2 Executive Summary3 Market Overview and Industry Trends3.1 Introduction3.2 Market Dynamics3.2.1 Drivers3.2.1.1 Rising Consumer Spending Power3.2.1.2 Advancements in VR and AR Technologies3.2.1.3 Integration of Artificial Intelligence (AI) and Machine Learning (ML) Technologies3.2.1.4 Rising Demand for Social and Shared Experiences3.2.2 Restraints3.2.2.1 Limited Scalability of Location-based Entertainment Business3.2.2.2 High Upfront Cost3.2.2.3 Impact of Wealth Dependency3.2.3 Opportunities3.2.3.1 Increase in Live Events and Performances3.2.3.2 Rising Popularity of Wearables Such as Fitness Trackers and Smartwatches3.2.3.3 Collaboration with Brands & Events3.2.4 Challenges3.2.4.1 Regulatory Requirements at Local, State, and Federal Levels3.2.4.2 Rapid Pace of Technological Change3.2.4.3 Limited Appeal3.3 Brief History of Location-based Entertainment3.4 Ecosystem Analysis3.5 Technology Analysis3.5.1 Key Technologies3.5.1.1 Virtual Reality3.5.1.2 Augmented Reality3.5.1.3 Projection Mapping3.5.2 Complementary Technologies3.5.2.1 Artificial Intelligence (AI)/Machine Learning (ML)3.5.2.2 Internet of Things (IoT)3.5.2.3 5G3.5.3 Adjacent Technologies3.5.3.1 Wearable Devices3.5.3.2 Cloud Computing3.6 Patent Analysis3.7 Porter's Five Forces Analysis3.8 Trends/Disruptions Impacting Customer Business3.9 Key Conferences and Events, 2025-20263.10 Technology Roadmap for Location-based Entertainment Market3.11 Best Practices in Location-based Entertainment Market3.11.1 Seamless Integration of Technology3.11.2 Personalization of Experiences3.11.3 Focus on Hygiene and Safety3.11.4 Scalability of Infrastructure3.12 Current and Emerging Business Models3.12.1 Pay-Per-Experience Model3.12.2 Subscription Model3.12.3 Partnership & Licensing Model3.12.4 Freemium Model3.12.5 Data Monetization3.13 Location-based Entertainment Market: Tools, Frameworks, and Techniques3.14 Impact of Generative AI on Location-based Entertainment Market3.14.1 Top Use Cases and Market Potential3.14.2 Best Practices3.14.2.1 Hospitality & Tourism3.14.2.2 Retail & Shopping Malls3.14.2.3 Sports & Live Entertainment3.14.3 Case Studies of Generative AI Implementation3.14.3.1 AI-Powered Virtual Tour Guide Enhancing Visitor Engagement3.14.3.2 Smart AI Concierge Improving Guest Satisfaction in Theme Parks3.14.3.3 AI-Generated Gamified Retail Experience Boosting Foot Traffic in Shopping Malls3.14.4 Client Readiness and Impact Assessment3.14.4.1 Client A: Powered Personalized Storytelling3.14.4.2 Client B: Intelligent Virtual Assistants & Concierges3.14.4.3 Client C: AI-Driven Gamification & Interactive Experiences4 Competitive Landscape4.1 Introduction4.2 Key Player Strategies/Right to Win,4.3 Revenue Analysis4.4 Market Share Analysis4.5 Market Ranking Analysis4.6 Company Evaluation Matrix: Key Players, 20244.7 Company Evaluation Matrix: Startups/SMEs, 20244.8 Competitive Scenario and Trends4.9 Brand/Product Comparison Analysis4.10 Company Valuation and Financial Metrics of Key Location-based Entertainment Market ProvidersCompany Profiles Major Players Microsoft Google Meta Unity Technologies Nvidia Sony Interactive Entertainment Samsung Barco Electronic Systems Panasonic Other Players HQ Software HTC Vive Niantic Inc. Vicon Motion Systems Optitrack Startups/SMEs Springboardvr 4Experience Hologate Ultraleap Magic Leap Shape Immersive Camon Katvr Virtuix Pico Illumix Sandbox VR For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
