Oura app enhances Pregnancy Insights with personalised tracking
The new features build on the company's current suite of tools related to women's reproductive health, including Cycle Insights, Fertile Window, and Period Prediction.
The updated offering seeks to address gaps left by traditional prenatal care, which typically relies on periodic check-ins and provides limited guidance on real-time bodily and health changes during pregnancy.
The enhanced Pregnancy Insights experience integrates continuous, individualised tracking of key biometrics such as temperature trends, resting heart rate (RHR), heart rate variability (HRV), and respiratory rate. The system also provides educational content and daily tools to help women navigate every phase of their pregnancy. Accumulating data from more than 10,000 pregnancies, the app aims to offer mothers insights not only about fetal development but also about their own changing health patterns.
Features
Among the new capabilities, ŌURA has refreshed gestational age tracking with an updated homecard, incorporating trimester rings and expandable weekly insights.
This improvement aims to enhance both visibility and usability for expectant mothers monitoring their health.
For new members who begin using Oura during pregnancy and do not already have biometric data recorded, the app now initiates a calibration period of between seven and fifteen days.
This approach is designed to create a more individualised baseline before providing Pregnancy Trends, ensuring data relevance for each user.
The introduction of a new Trend View lets members visualise how central biometrics fluctuate throughout pregnancy, either by trimester or across the entire pregnancy period. This is paired with reference ranges from anonymised population data, clarifying which changes are in line with typical pregnancy patterns. The company states that while their product is not a diagnostic device, ongoing visibility of these trends may provide reassurance and prompt more informed conversations with healthcare providers if unusual patterns are observed.
A new "Keeping Track" tagging system now provides a location for members to log symptoms, experiences, and emotions, prompting users to reflect and keep records based on scientific literature about their current gestational age. The company's tag library has also been expanded to include specific symptoms such as Braxton Hicks contractions, nausea, food aversions, pelvic pain, and skin changes, which helps users contextualise the impact of symptoms on their biometric data.
Education and context
ŌURA has developed integrated educational content for this feature with input from medical professionals, including the company's Medical Advisor and Reproductive Endocrinologist Eleni Jaswa. This content is tailored to clarify changes in sleep, recovery, and overall well-being throughout pregnancy, offering practical guidance alongside the biometric data.
New updates also encompass contextualised messaging within Readiness, Sleep, Rest Mode, and Recovery Mode insights. These now interpret biometrics such as HRV, RHR, and temperature changes in light of the evidence-based physiological changes expected during pregnancy. Additional features connect the Pregnancy Insights function with Oura Advisor, where users can discuss pregnancy to access more personalised support.
The integration also extends to reproductive health history, allowing members to view how their physiological data changes before, during, and after pregnancy. Full visibility is provided into past and current cycles, including pregnancy phases, expanding the relevance of the app for users at different life stages.
Continued focus
ŌURA is marking this product update as a key step in its ongoing strategy to develop digital health support for women, following its partnership with Natural Cycles and research collaborations with institutions such as Scripps Research Digital Trials Centre, Stanford University, University of California, Berkeley, and University of California, San Francisco.
Oura is deeply committed to protecting member privacy, especially when it comes to sensitive women's health data, and has technical and organisational safeguards to keep data safe and secure. Members maintain full control over their data rights, with transparent privacy settings and the ability to opt in or out of features at any time. As Oura expands into clinical partnerships with leading health providers, data sharing with third parties is only permitted if and when members choose to allow it. These collaborations are built on trust, clinical integrity, and a shared commitment to advancing care without compromising individual privacy.
The updated Pregnancy Insights feature is now available to all Oura members using iOS or Android devices in Australia and New Zealand.
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