Prada and UNESCO Launch Groundbreaking Fund For Ocean Preservation
Today, @Prada Group, in partnership with UNESCO-IOC and Sea Beyond, announces its support for Coral Gardeners, a non-profit organization dedicated to restoring coral reefs. In a series of panels and workshops at the third United National Ocean Conference in Nice, France, the Italian fashion conglomerate announced its plans to scale their reef restoration efforts. #GraziaMe #Prada #SeaBeyond
♬ suara asli – f – f
With an initial €2 million (Dhs8.5 million) contribution from Prada, the donation marks a bold new chapter in ocean conservation. But this is more than philanthropy – it's cultural evolution. Designed to restore our frayed relationship with the ocean, the donation will support projects that intersect science, education, policy, and art. From embedding ocean literacy into school curricula to amplifying youth voices in environmental discourse, it's a sweeping, five-priority mission to future-proof our planet – and, to be frank, ourselves. 'At its heart, this is about empowering a new generation,' said UNESCO Director-General Audrey Azoulay. 'Change begins in the classroom.' Photograhy: Enzo Barracco
Lorenzo Bertelli, Head of CSR at Prada and Executive Director of the Ocean Decade Alliance, echoed that sentiment: 'We're not just funding projects – we're scaling a global movement.' It's the natural next step for Prada's SEA BEYOND program, which has already educated over 35,000 students and trained all 14,000 Prada employees in ocean literacy.
The initiative comes at a pivotal time. As Brazil becomes the first nation to embed ocean literacy into its national curriculum, and as climate urgency intensifies, fashion's role in shaping culture – and consciousness – is undeniable. Photograhy: Enzo Barracco
Prada, through its Re-Nylon Collection and now the SEA BEYOND Fund, is anchoring itself as a leader in luxury with purpose. It's a long-term commitment, yes – but also an elegant call to action we need in these troubled times.
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