- Move On From K-Pop! Beijing's Cool Kids Are Rocking 1000-Year-Old Fashions
Opinions on topical issues from thought leaders, columnists and editors.
By :
Kisho Kumari Sucedaram
Walking through the ancient streets of Beijing's Beihai Park, the Drum Tower, the Forbidden City or Shichahai, one might feel as though they have stepped into a time machine.
Young Chinese men and women, dressed in flowing silk robes adorned with intricate embroidery and elaborate headpieces, pose gracefully against the backdrop of imperial-era architecture.
But this is no historical re-enactment. It is part of a growing cultural movement among China's youth, who are proudly reviving traditional Hanfu attire and transforming the city's historic landmarks into vibrant photoshoot locations.
As a foreigner living in China for the three-month China International Press Communication Centre (CIPCC) programme, I am continually amazed by how deeply the younger generation is reconnecting with their heritage and celebrating centuries-old traditions in such a modern and expressive way.
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A cultural movement beyond fashion
What makes this trend even more compelling is how it has grown beyond the realm of fashion to become a vibrant cultural movement.
Social media platforms such as Xiaohongshu (Little Red Book), Douyin (China's TikTok), WeChat and Weibo are teeming with Hanfu enthusiasts showcasing their styled outfits, sharing historical insights and recommending picturesque photoshoot spots.
These online communities don't just exist in the digital world – they organise large-scale meet-ups where hundreds come together to celebrate traditional festivals through poetry recitals, tea ceremonies and classical musical performances. In doing so, they transform the city into a living, breathing tribute to China's rich cultural heritage.
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A revival of dynastic fashion
Hanfu, the traditional attire of the Han Chinese, dates back thousands of years, with each dynasty leaving its distinctive imprint on style, fabric and silhouette.
Today, Hanfu enthusiasts are reviving this ancient aesthetics with remarkable accuracy, often appearing like characters stepped straight out of a historical drama. Walking through the city feels like wandering through a film set from imperial China.
Some wear Tang-style Hanfu, known for its wide sleeves, high-waisted skirts and vibrant colours. Women often don the ruqun – a blouse with a high waistline paired with a flowing skirt – complete with ornate hairpins reminiscent of Tang dynasty nobility.
Others embrace Ming-era fashion, including the aoqun (a jacket with a pleated skirt) and the zhishen, a formal robe for men characterised by its round collar and wide belt.
While the movement is especially popular among women, many men have also embraced Hanfu culture, wearing scholar's robes or warrior-style attire that reflect the grace or ancient literati or the valour of imperial guards.
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The business of tradition
Behind the glamorous photoshoots lies a thriving industry.
Small businesses specialising in Hanfu rentals, photography and accessories have flourished, particularly around historical landmarks.
Many shops now offer immersive experiences, allowing customers to spend the day dressed in period-accurate attire while learning ancient etiquette, calligraphy or traditional dance.
For many young Chinese, wearing Hanfu is not just about aesthetics – it is a powerful expression of cultural pride.
'I feel connected to my heritage when I wear this,' said Xi Xia, a 24-year-old university student posing near the Drum Tower in a Tang-style ensemble.
She said this is not just a costume but a part of who the Chinese people are.
However, these experiences come at a price.
A full Hanfu photoshoot package – which typically includes costume rental, makeup and a professional photographer – can range from RMB450 to RMB2,000 (about RM270 to RM1,200), depending on the intricacy of the design and service.
The demand has created a booming cottage industry. Many shops near tourist attractions offer a full suite of services, from costumer styling to elaborate makeup, catering to locals and visitors alike.
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A bridge between generations
Interestingly, the Hanfu revival is not confined to the younger generation.
Grandparents often accompany their grandchildren to photoshoots, sharing childhood memories and stories tied to traditional attire.
In this way, Hanfu becomes more than a fashion statement – it serves as a cultural bridge, connecting generations through shared heritage and storytelling.
Foreigners fascinated by the trend
For many tourists, stumbling upon these photoshoots feels like witnessing a living museum – where history, fashion and culture merge in real time.
Even some foreign visitors have joined in, donning Hanfu at popular parks to immerse themselves in the experience.
'It's breathtaking to see these young people embracing their history so passionately - unlike anything I have seen in Europe,' said Emma, a 35-year-old tourist from France.
For China's youth, the past is not merely remembered - it is lived. And in the heart of Beijing, the dynasties endure, one photoshoot at a time.
One can only Imagine how powerful such a revival could be elsewhere.
Picture Malaysians dressed in graceful songket and baju kurung, strolling through Taman Tasik Perdana. Or posing in royal Pahang silk against the modern architectural backdrop of Putrajaya's mosques. Visualise scenes of ancient Melakan court attire recreated at Tugu Negara, or the vibrant elegance of cheongsam and saree brought to life in Kuala Lumpur's botanical gardens.
Culture, after all, is not just history. It is identity and, above all, it is pride.
-- BERNAMA
Kisho Kumari Sucedaram is a journalist with BERNAMA.
(The views expressed in this article are those of the author(s) and AWS and do not reflect the official policy or position of BERNAMA)
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