
PVH inks new outerwear distribution deal for North America region
PVH Corp. announced on Thursday a new licensing agreement with Herman Kay-Mystic on a selection of its wholesale men's and women's outerwear for the and Tommy Hilfiger brands in the U.S. and Canada.
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While the apparel maker takes back in-house its external licensing agreements, including its women's wholesale business in North America, the company said plans to still partner with key distribution experts, like New York-based Herman Kay, for certain wholesale category businesses, such as outerwear, to tap keye category and channel expertise.
'As we bring licenses in-house that represent the core part of our brands' lifestyle expression, we are also working with complementary partners, like Herman Kay, who are fully aligned with our brand vision and direction, and will contribute to driving sustainable, brand-accretive growth as we deliver on our PVH+ Plan,' said Donald Kohler, CEO, PVH Americas.
'Herman Kay is a recognized market leader in outerwear, and we're excited to work with them to accelerate our category growth plans in the market.'
The partnership is expected to launch in spring 2026.
'This partnership marks a major milestone in our company's growth, and the opportunity to align with PVH—a company we greatly admire—is both exciting and humbling," and Barry Kay and Richard Kay, co-presidents of Herman Kay, which was founded some 75 years ago.
"We are honored to bring our expertise to Calvin Klein and Tommy Hilfiger and look forward to delivering exceptional specialized products and value to wholesale consumers.'
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