Aisha Hossain: Meet The British Founder Of Maison Selhaya Redefining Modest Luxury

Harpers Bazaar Arabia

31-07-2025

Discover the luxury abaya maison turning precious silks into style statements…
A Moment of Quiet Clarity
At dawn, Aisha Hossain stood barefoot in a marble courtyard. The stone was cool. The world was still. As morning light rose, a quiet conviction took hold. She wasn't seeking direction, but found it nonetheless. There was a space in luxury fashion that remained untouched: one that honoured modesty, meaning, and timeless design. That space became Selhaya.
A Maison of Her Own
Selhaya was never intended to follow convention. Founded in London, it stands as the world's first British luxury abaya maison, not simply a brand, but a house built on story, integrity, and refinement. Every decision is intentional, from fabric to philosophy.
Aisha, with a background in public policy and a deep understanding of cultural nuance, leads Selhaya with restraint and clarity. It is fully founder-led and self-funded, allowing the Maison to move on its own terms, at its own pace.
From Memory to Silk
Each Selhaya capsule begins with a memory. A place, a feeling, a piece of Aisha's personal history. Designs are developed slowly: from moodboard to sketch, then hand-crafted in pure silks and silk-linen blends.
In contrast to the synthetics commonly used in modest fashion, Selhaya's choice of fabric is deliberate. Silk breathes, flows, and holds presence. It honours the woman wearing it, whether in quiet moments of reflection, at a celebration, or in the simple rituals of daily life.
The Architecture of Real Luxury
For Selhaya, luxury is not loud. It is thoughtful. Each robe arrives with a collector card and is part of a registry system, creating a lasting connection between the garment and the wearer. Purchases are made online through Selhaya's direct website, and through private maison events and intimate unveilings.
These are pieces designed to last, heirlooms in the making, not garments for the moment.
Philanthropy Without Performance
Five percent of proceeds from each abaya supports orphan care. There is no campaign. No announcement. It is simply part of how the maison moves. Quietly. Consistently. With purpose.
Where Modesty Meets the World
The maison enters the global stage at a pivotal time. With its Waves of Light capsule set to debut in summer, and Selhaya's upcoming inclusion in leading glossy magazines, the house is poised for international recognition.
Selhaya is not redefining modest fashion. It is refining it. With discipline, with softness, and with a vision that reaches beyond seasons. In every stitch, there is memory. In every robe, legacy. And in the woman who wears it, presence, always.
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