Latest news with #Selhaya
Harpers Bazaar Arabia
31-07-2025
- Business
- Harpers Bazaar Arabia
Aisha Hossain: Meet The British Founder Of Maison Selhaya Redefining Modest Luxury
Discover the luxury abaya maison turning precious silks into style statements… A Moment of Quiet Clarity At dawn, Aisha Hossain stood barefoot in a marble courtyard. The stone was cool. The world was still. As morning light rose, a quiet conviction took hold. She wasn't seeking direction, but found it nonetheless. There was a space in luxury fashion that remained untouched: one that honoured modesty, meaning, and timeless design. That space became Selhaya. A Maison of Her Own Selhaya was never intended to follow convention. Founded in London, it stands as the world's first British luxury abaya maison, not simply a brand, but a house built on story, integrity, and refinement. Every decision is intentional, from fabric to philosophy. Aisha, with a background in public policy and a deep understanding of cultural nuance, leads Selhaya with restraint and clarity. It is fully founder-led and self-funded, allowing the Maison to move on its own terms, at its own pace. From Memory to Silk Each Selhaya capsule begins with a memory. A place, a feeling, a piece of Aisha's personal history. Designs are developed slowly: from moodboard to sketch, then hand-crafted in pure silks and silk-linen blends. In contrast to the synthetics commonly used in modest fashion, Selhaya's choice of fabric is deliberate. Silk breathes, flows, and holds presence. It honours the woman wearing it, whether in quiet moments of reflection, at a celebration, or in the simple rituals of daily life. The Architecture of Real Luxury For Selhaya, luxury is not loud. It is thoughtful. Each robe arrives with a collector card and is part of a registry system, creating a lasting connection between the garment and the wearer. Purchases are made online through Selhaya's direct website, and through private maison events and intimate unveilings. These are pieces designed to last, heirlooms in the making, not garments for the moment. Philanthropy Without Performance Five percent of proceeds from each abaya supports orphan care. There is no campaign. No announcement. It is simply part of how the maison moves. Quietly. Consistently. With purpose. Where Modesty Meets the World The maison enters the global stage at a pivotal time. With its Waves of Light capsule set to debut in summer, and Selhaya's upcoming inclusion in leading glossy magazines, the house is poised for international recognition. Selhaya is not redefining modest fashion. It is refining it. With discipline, with softness, and with a vision that reaches beyond seasons. In every stitch, there is memory. In every robe, legacy. And in the woman who wears it, presence, always. Imagery supplied ITP Media Group newsroom and editorial staff were not involved in the creation of this content
Cosmopolitan ME
23-07-2025
- Business
- Cosmopolitan ME
Aisha Hossain's Selhaya abayas are all you will ever need
Summer looks better in silk Summer demands more than beauty. It calls for breathability, weightlessness, and clothes that feel good on the skin, even when temperatures hit 40°C. That's where Selhaya comes in: a British-born luxury abaya Maison that proves elegance and comfort don't have to be opposites. Founded by London-based entrepreneur Aisha Hossain, Selhaya is intentionally slow, quietly powerful, and rooted in purpose. It wasn't created to follow trends. It was built for women who want to dress with meaning and invest in pieces that last. Why silk is the only fabric you need this season Most mass-market abayas use synthetic blends like nida or polyester satin. These may look smooth online, but in real life? They trap heat, cling to the body, and create discomfort in warm climates. Selhaya works exclusively with 100% pure silk or silk-linen blends, natural fibres that are thermoregulating, hypoallergenic, and effortlessly breathable. Silk keeps the body cool in heat, warm in cooler air, and feels light against the skin. The difference isn't just visible. It's wearable. Synthetic satin: Shiny, stiff, clings to skin, traps moisture. Selhaya silk: Soft, flowing, naturally breathable. Designed to age beautifully. This isn't just fabric. It's a philosophy. Fashion that slows down on purpose Selhaya doesn't do fast drops or seasonal churn. Each collection is released as a limited capsule, drawn from emotion, memory, or a place that shaped the founder's worldview. Pieces are designed in-house, refined by hand, and produced in small batches only. Instead of click-and-buy, clients are invited to register their interest. This registry model slows down the shopping experience and encourages women to choose with care. The result? Fewer, better garments, pieces that stay with you. Supplied via Aisha Hossain, Founder of Selhaya Modest wear that moves with you From quiet reflection to milestone travels, Selhaya robes are worn for meaningful moments. They aren't just outfits. They become part of your personal archive. Every order arrives with a collector card and thoughtful packaging, a tactile reminder that luxury isn't about display. It's about how something makes you feel. Meet Aisha Hossain, the woman behind the house Aisha didn't come from fashion. She came from a career in commercial policy. And that's exactly what makes Selhaya different. The Maison is founder-led, self-funded, and built on values that extend far beyond style. From fabric sourcing to packaging, she's involved in every decision. Selhaya also gives back quietly. Five percent of every sale supports orphan care, gifted in the client's name. It's not a campaign. It's simply part of how the Maison moves: with intention. Supplied A new way to think about luxury Selhaya isn't just about modest fashion. It's about changing the way clothing is valued. In a world that pushes quantity, Selhaya champions quality, presence, and purpose. One great piece. One strong choice. That's what modern elegance looks like. So when summer arrives and you need something that breathes, flows, and holds meaning, start with silk. Start with Selhaya. ITP Media Group newsroom and editorial staff were not involved in the creation of this content.
