Tariffs meant to protect U.S. chocolate are melting it instead
Just last month, the popular chocolate company Hershey's announced a price increase for its products in an effort to offset rising production costs related to cacao.
''[For years,] we've worked hard to absorb these costs and continue to make 75% of our product portfolio available to consumers for under $4,' a Hershey representative told Fast Company at the time.
The price increase followed the companies pursuit for a tariff exemption with Trump's administration, estimating a tariff expense of upwards of $20 million in its second quarter.
After speaking with 11 experts in the chocolate industry, Reuters found that tariffs are hurting American companies's competitively amid rising costs of cacao—yet others and benefiting.
Reaping the benefits
Almost everyone loves chocolate, and its popularity continues to rise, with chocolate amounting to $21.4 billion in confectionery sales last year.
As chocolate's birthplace, Mexico does not rely on imported cacao, as its tropical weather can sustain the growth of beans. Due to its local harvest, Mexican brands can produce chocolate without paying for the Trump imposed 10-25% tariffs.
Similarly, Canada benefits from a lack of tariffs, as it imports its cacao with zero additional duties, making production up north cheaper than in the U.S. Additionally, the United States-Mexico-Canada free trade pact (USMCA), the trade agreement that replaced NAFTA, chocolate imports from both Canada and Mexico are tariff free, regardless of cacao origin.
American companies are required to pay taxes to import cacao, which cannot be nationally produced at scale, while Mexico can produce its own and Canada buys in without extra fees, setting American companies back.
Still, as American companies continue to struggle, it seems a new trade deal might revert back tariffs and help those in the chocolate industry. On July 29, U.S. Commerce Secretary Howard Lutnick suggested that natural resources not found in the U.S. could be tariff exempt as soon as upcoming trade deals close.
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