'What if one siren could stop a scam? Kotak811 #ScamKaSiren campaign turn influencers into scam busters'
It starts with a call - 'Sir, your KYC is expiring. Just click the link to update.' You pause… but you click. That one second of doubt is all a scammer needs.
It takes one careless click or misplaced trust to lead to a serious financial loss – what if there was a siren to jolt you into awareness before it's too late?
Kotak811
's newest digital fraud awareness campaign,
#ScamKaSiren
, is built to stop that exact moment of misjudgment by educating audiences on the rising threat of
online financial scams
.
#ScamKaSiren brings this idea to life through relatable, real-world scam scenarios told via short-form videos on Instagram and Facebook. To build credibility and ensure mass relevance, Kotak811 has collaborated with a diverse range of content creators where each creator brings their signature style to the campaign, ensuring the message lands authentically with their respective audiences.
Each video has a sharp siren sound, metaphorically acting as a wake-up call just before a person is about to fall for a scam. Whether it is a fraudulent lottery win, a fake legal threat or a phishing link masked as a bank communication, the campaign captures the most common traps that people face today.
The content is not only hard-hitting but designed to be shared. Kotak811 encourages users to forward the videos to friends, families and communities. Because staying alert is the first step to staying safe.
In addition to the video series, Kotak811 is also driving long-term awareness through Fin For India, its
financial education platform
, where users can access in-depth guidance on how to identify and protect themselves from digital fraud.
Visit
Fin For India
for more details.
In a world of one-click traps, awareness is your strongest defense. #ScamKaSiren is the alarm we all need.
Disclaimer
Brand Connect Initiative
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hindustan Times
an hour ago
- Hindustan Times
Bicycle thief targets Bengaluru residence as viral video shows bold daylight robbery. Watch
A video of a bicycle being stolen from a residence in Bengaluru's HAL 3rd Stage has gone viral on social media. The CCTV footage, shared on X (formerly Twitter) by a user named 'saneyedoc', captures a man entering the premises of a residential property and calmly stealing a bicycle belonging to the user's tenant. The suspect is seen approaching the house, sitting casually on a stone platform just outside, and discreetly scanning his surroundings to ensure no one is watching. After a few moments, he mounts the unattended bicycle and rides away. (Also read: Bizarre Faridabad robbery: 150 kg human hair worth ₹7 lakh stolen from businessman's home) The post was captioned, 'A bicycle thief at HAL 3rd Stage stealing my tenant's bicycle.' The video drew immediate reactions online. One user commented, 'Why was it unlocked? Remove the kadapa stone platforms or keep plants there. He was sitting and thinking for so long on it :)' To this, the original poster responded, 'He just went upstairs to have a break. Yes, not locking was a mistake. The thief must have observed and peeped into my house to ensure no one was around before making his move.' Check out the post here: This isn't an isolated case. A similar incident was reported earlier in Bengaluru's Indiranagar locality, where another bicycle theft was also caught on camera. That footage, widely shared on Instagram by user Noor Zahira, shows a man stealthily entering her sister's house and walking away with an expensive bicycle. (Also read: BMTC bus conductor turns hero for passenger: Man scares thief stealing mobile in Bengaluru) A post shared by Noor Zahira (@noorzahira2) In her post, Noor expressed disbelief at how effortlessly the theft occurred, urging residents in the area to remain cautious. The video shows the thief wearing a cap and surveying the area before slipping inside, grabbing the bicycle, and making a quick escape.
India Today
2 hours ago
- India Today
Techie who returned from US now runs food stall in Mohali. Viral video sparks debate
An Indian techie returned from New York and swapped his keyboard for a kadhai. Today, he runs a humble street food stall in Mohali. A video of him narrating his story has sparked debate spending over three years working in the IT sector in the United States, the man, identified as Maninder Singh, made the bold decision to return home. But instead of continuing in tech, he chose a completely different path, one that has drawn both admiration and discussion a video shared on Instagram by the popular page 'Foodler', Singh can be seen chatting with a food vlogger outside his food stall in Mohali's Phase 5 area. Calm and confident, he spoke about his journey from corporate America to being his own boss on the Indian streets. 'I worked in the IT space for more than 12 years. Retail, call centres, tech, I've done it all. Then I moved to the US, lived in New York for over three years,' he said in the clip. Singh clarified he wasn't deported, but returned after the passing of his in India, he decided not to chase another job. Instead, inspired by his wife's culinary skills, he set up a food business. 'My wife is a great cook. So I thought, why not build something around her skills? That's how this started,' he stall, located opposite Kalyan Jewellers in Mohali's 3B2 market, has drawn plenty of footfall and even more attention the video here: View this post on Instagram A post shared by Foodler (@realfoodler)The video stirred strong reactions. Several users applauded Singh's decision and the dignity with which he carried it. 'Respect to this gentleman and his wife. It's time India shed its 'babugiri' mindset. All work deserves respect,' a user said. Another user pointed out the mindset shift needed in the country: 'In the US, people don't judge jobs. In India, the stigma around certain kinds of work is still strong. That needs to change.'Several, however, weren't thrilled. A few viewers raised concerns over hygiene, with one commenting, 'Hygiene doesn't seem to be a priority. Gloves should be a basic.'Yet others focused on the bigger picture. 'The courage to start over is no small feat. That deserves credit, not criticism,' a user replied in the comments here: Maninder Singh's story sparked conversations about dignity, ambition, and redefining success. And as far as he's concerned, it's clear he's serving something far bigger than just Watch
&w=3840&q=100)
Business Standard
3 hours ago
- Business Standard
Delhi University to teach Gen-Z about love, red flags, and breakups
In a first-of-its-kind initiative, Delhi University (DU) will offer a course that speaks directly to Gen-Z's digital-age dilemmas—how to navigate heartbreak, spot red flags, and build healthy relationships in an era ruled by Tinder swipes and Instagram stories, reported Times of India. Titled "Negotiating Intimate Relationships", the new general elective course will be available to undergraduate students from all disciplines starting the 2025-26 academic session. It is being introduced by the Department of Psychology with a focus on helping young adults better understand romance, friendship, jealousy, and breakups—topics often brushed under the rug in traditional education settings. The four-credit course will include three lectures and one tutorial every week and is open to students who have passed Class XII and have a basic understanding of psychology. The initiative comes amid growing concern about rising incidents of violence among young adults, often fuelled by toxic relationships and a lack of emotional awareness. Between late May and early June this year alone, Delhi witnessed three disturbing murders—each rooted in toxic intimacy. Komal (21) was strangled and dumped in Chhawla canal, Vijaylaxmi (19) was stabbed to death by her 20-year-old boyfriend, and Mehek Jain (18) was killed and set on fire in a public park by her partner. While not all such incidents involve university students, they reflect a dangerous trend among young adults grappling with emotional instability, possessiveness, and unchecked jealousy—often exacerbated by constant social media surveillance. 'These aren't isolated crimes. These are symptoms of a deeply rooted inability to regulate emotions, amplified by constant online monitoring of partners. Without early emotional education, this cycle will only worsen,' a psychologist was quoted as saying. The course syllabus is divided into four units that together form a comprehensive approach to understanding intimate relationships. - Unit 1 — The Psychology of Friendships and Intimate Relationships — explores how relationships form, evolve, and transition into long-term bonds like dating and marriage. - Unit 2 — Understanding Love — dives into foundational theories such as Sternberg's Triangular Theory of Love and the Two-Factor Theory of Love, while also addressing sexuality and its role in shaping modern romance. - Unit 3 — Signs of Relationships Going Sour. This segment is designed to help students identify early signs of emotional manipulation, jealousy, romantic transgressions, and even intimate partner violence. - Unit 4 — Flourishing Relationships, takes a solutions-oriented approach by teaching students how to foster healthy relationships, effective communication, and emotional resilience. Beyond theory, the course promises to be highly interactive. Students will be encouraged to map their social media interactions, take part in forgiveness and self-awareness exercises, and critically examine modern love through films and real-life scenarios. Pop culture references—from the controversial portrayal of possessiveness in Kabir Singh to the grand gestures of love in Titanic—will be used as conversation starters. These films, according to faculty, offer a chance to dissect how cinema both reflects and shapes society's view of love. 'Films reflect how love is often idealised or even normalised when it's toxic. But when analysed in a classroom, they can become powerful tools to deconstruct unhealthy patterns,' said Latika Gupta, a faculty member at Delhi University. Gupta added, 'No one teaches how to handle rejection or set boundaries. If we learn this early, some of the tragedies wouldn't happen. If we want to prevent emotional harm, we will have to start having honest conversations early.'
