Budweiser kicks off ‘celebration in making' across India for Fifa Club World Cup 2025
HighlightsBudweiser has launched its global campaign 'Celebration in the Making' to engage Indian football fans during the FIFA Club World Cup 2025. The campaign includes limited-edition Budweiser Premium and Magnum bottles and cans designed for Indian markets, showcasing a commitment to local culture and fan experiences. Budweiser will also revive its 'Bring Home The Bud' initiative, offering free beer to supporters of the winning club in select global markets, alongside digital content highlighting iconic moments from each matchday.
Budweiser
, the official global beer sponsor of the
Fifa Club World Cup 2025
, has launched its latest global platform, "
Celebration in the Making
'.
As football's biggest clubs battle it out for global glory, Budweiser is bringing its signature celebration spirit to Indian fans with unique experiences, cultural collaborations and limited-edition drops—all tailored to reflect India's growing passion for the beautiful game.
This campaign marks Budweiser's next chapter in championing
fan culture
, building on the brand's legacy of connecting sport, music and lifestyle.
After celebrating fans through 2025 with 'The Night is Yours to Take' and BUDX NBA House, Budweiser India now turns its spotlight on India's thriving fans of football - with initiatives crafted to fuel communities throughout the tournament.
'Budweiser has been celebrating football and its passionate fans for nearly four decades,' said Vineet Sharma, vice president – marketing and trade marketing, AB InBev India. 'As football fever rises across India, our campaign honors the unmatched energy, emotion, and loyalty of Indian fans. Whether it's a high-stakes match screening, repping your jersey, or watching a thunderous goal unfold—Budweiser is here to make sure every moment feels like an epic celebration in the making.'
India highlights of the Budweiser's campaign around Fifa Club World 2025
In India, Budweiser is bringing 'Celebration in the Making' to life through a series of culturally resonant experiences. Football fans in West Bengal and Maharashtra can get their hands on limited-edition Budweiser Premium and Magnum bottles and cans designed especially for the tournament.
While the India campaign focuses on localised experiences and culture-first storytelling, Budweiser's global campaign also sees the return of its fan-favorite '
Bring Home The Bud
' initiative—offering free beer to supporters of the winning club in select global markets.
Additionally, Fifa's 'Celebration of the Match' content will spotlight iconic on-pitch moments from each matchday, which Budweiser will amplify across digital platforms—bringing the passion of the tournament closer to fans everywhere.
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