Saudi-Based Halo AI Raised $6 Million Seed Round For MENA Expansion
The funding, led by Raed Ventures and Shorooq Partners, will help scale AI-driven brand-creator partnerships globally.
Jan 15, 2025
Halo AI, a Saudi-based startup that focuses on connecting brands and creators, announced the closing of a $6 million seed funding round. Led by Raed Ventures and Shorooq, the round included strategic investors such as former C-level executives from Snapchat, leaders from Microsoft and Airbnb, senior executives from Amazon, and pioneering investors behind gaming industry unicorns.
The investment will fuel Halo AI's global expansion beyond its launch in Saudi Arabia, with immediate plans for Dubai and Kuwait, followed by rapid scaling across MENA, Europe, and North America. Halo AI's cutting-edge AI capabilities, developed by veterans from AWS, Meta, and Snapchat, have already secured partnerships with brands such as Kitopi, ToYou, 1/2M, and Syarah.
The global creator economy reached $250 billion in 2024 and is projected to nearly double by 2027. Despite this growth, the industry faces critical inefficiencies in scaling brand-creator collaborations. Halo AI reports that brands benefit from a 97% campaign completion rate, exceeding the industry average of 65%, and that their campaigns can go live within just 48 hours. For creators, the platform guarantees payment within 72 hours, a first in the region.
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