Facebook Adds ‘Friends Tab', Nodding To Its Roots: 'Social Media Should Be More Social'
Facebook is adding a 'Friends tab,' a feature enabling users to focus in on posts shared by their friends and family members.
The new initiative enables Facebook to invoke its early mission from two decades ago, even as it continues pushing aggressively into AI, algorithmically recommended content and branded fare.
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In its earliest days when it was incubated by founder Mark Zuckerberg in his Harvard dorm room, Facebook had a central goal of connecting people with their classmates, friends and family members. Over the years, as the social network's reach extended to billions of people around the world, it saw strategic benefit in automation. When it began pumping recommended posts into user's feeds several years ago, the move initially prompted backlash before the effort was dialed back and somewhat refined.
Debuting today in the U.S. and Canada, the new Friends tab provides an experience made up of content from users' Facebook friends. It is available initially through the navigation bar on the home feed and can be accessed in the 'bookmarks' section of the app. 'Formerly a place to view friend requests and People You May Know, the Friends tab will now show your friends' stories, reels, posts, birthdays and friend requests,' the company explained in a blog post. 'Social media should feel social.'
The Friends Tab isn't an either/or proposition, and will coexist with more recent forms of content distribution. Within the Friends Tab, users will see only posts recommended or shared by people in their network. Outside of the tab, content will circulate as it has been. The goal is to at least offer a taste of what members of the senior management team have dubbed 'OG Facebook.' The tech giant rebranded as Meta Platforms in 2021, reflecting its aim to transcend the social media brand that started it all.
'Connecting with friends has been a part of Facebook since it launched,' the blog post said. 'Over the years, Facebook evolved to meet changing needs and created best-in-class experiences across Groups, Video, Marketplace and more, but the magic of friends has fallen away. We'll be adding several 'OG' Facebook experiences throughout the year.'
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