Courrèges expands across Seoul with new Galleria East store

Fashion Network

4 days ago

French fashion house Courrèges announced on Tuesday the opening of a new standalone store in Seoul's Galleria East, the fourth location for the Paris-based brand in the Korean capital.
Located on the third floor of the Apgujeong-based shopping precinct, the new Galleria East store riffs on the design codes of the Courrèges historical flagship store on Rue François Premier in Paris, which reopened in September 2020, under the design helm of artistic director, Nicolas Di Felice.
Set to the backdrop of the accessible luxury brand's s iconic color white, laced with mirrored walls and minimalist furniture and display fixtures, local customers will discover Courrèges' men's Fall/Winter 2025 and women's Pre-Collection Fall/Winter 2025 collections, along with the brand's shoes, bags, jewelry, and perfume.
The space puts extra emphasis on the brand's Holy bag, a streamline bag reworked from a house archive and launched in February 2024 by Di Felice, as well as its Holiday bags, according to a press release.
The Galleria East opening comes after three other store launches for Courrèges in Seoul's Gangnam, Busan and Myeong-dong areas, respectively, and forms part of the brand's strategy of opening stores in fashion centers such as the Marais, in Paris, Soho, in New York, and in Asia, including South Korea.
Founded in 1961 ​by André and Coqueline Courrèges, the Courrèges brand operates a total of 11 stores around the world, including France, the U.S. and South Korea.