&w=3840&q=100)
Apple pulls 'Available Now' tag from Apple Intelligence page after inquiry
Apple has reportedly dropped the 'available now' label from its Apple Intelligence webpage following a review by the National Advertising Division (NAD) in the US. As per The Verge, the tech giant has updated its site, no longer claiming that all Apple Intelligence features are currently available.
The change comes after the NAD—part of the non-profit BBB National Programs, which monitors national advertising for accuracy—recommended that Apple either modify or stop making claims about the immediate availability of certain Apple Intelligence features.
According to a press release by the NAD, its investigation concluded that Apple's 'unqualified' availability claim suggested that features such as Priority Notifications, Image Playground, Genmoji, Image Wand, and ChatGPT integration were fully accessible at the launch of the iPhone 16 and iPhone 16 Pro. In reality, Apple rolled out these abilities gradually between October 2024 and March 2025. ALSO READ |
The NAD also examined Apple's marketing language that suggested Apple Intelligence enabled new Siri functionalities—including on-screen awareness, personal context, and cross-app actions. These features also appeared under the 'Available Now' header, despite not being released yet.
In response, Apple said that it has updated its promotional materials and disclosures to 'adequately communicate their status.' The company also discontinued its 'More Personal Siri' video.
'While we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations,' Apple said in a press release.
This is not the only scrutiny Apple has faced regarding Apple Intelligence. In March, a lawsuit was filed in a US District Court in San Jose, alleging false advertising. The complaint claimed that Apple's promotional material misled users into believing all AI features would be available at launch of the iPhone 16 series. However, several tools were either missing or only partially functional.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
4 hours ago
- Time of India
What to expect from Apple's WWDC this year
WWDC 2025: What to Expect iOS 26 Could Replace iOS 19 Feature Drops You'll Actually Notice AI-powered battery management for better longevity A New Playground for Gamers Apple Intelligence: Smarter, Not Just Flashier Hardware? Don't Hold Your Breath, But… Apple's Worldwide Developers Conference—WWDC for short—is where the tech giant sets the tone for the year, unveiling major software updates and occasionally dropping hardware surprises. It's the big stage where developers, fans, and the industry get a front-row seat to what's next from 2025 is almost here, and the buzz has already begun. Apple's confirmed the event will run from June 9 to 13, with the keynote kicking things off on June 9 at 1 PM ET (10:30 PM IST), livestreamed on YouTube. While the company is keeping most announcements under wraps, leaks and rumours have filled in some gaps—think major iOS updates, a leap forward in Apple Intelligence, an overhauled VisionOS, and possibly an early glimpse at the iPhone 17 Worldwide Developers Conference (WWDC) 2025 seems less about shiny new features and more about a visual glow-up. According to Bloomberg's Mark Gurman, the company is gearing up for a major design overhaul—codenamed Solarium—that'll stretch across iOS, iPadOS, macOS, watchOS, and tvOS. Drawing inspiration from visionOS, the refresh promises a softer, more modern aesthetic with rounded icons, translucent menus, and a cleaner overall look. It's the biggest visual update since iOS 7—and it's about time the UI got some a move to streamline its software branding, Apple might finally be ditching version numbers in favour of calendar-based naming. That means instead of iOS 19 or macOS 15, we could be looking at iOS 2026 and macOS 2026 . It's a small change on the surface, but a smart one—making it instantly clear which year each update belongs to. Clean, consistent, and honestly, long overdue updates with calendar years—making it easier for users (and developers) to keep the redesign may steal the spotlight, Apple isn't showing up empty-handed on the features front. iOS 26 is expected to bring a handful of practical upgrades, including:A desktop mode for iPhones with USB-C, letting you plug into an external display and get a more PC-like experienceOver on iPadOS 26, expect a more Mac-like vibe, complete with a top menu bar and enhanced Stage Manager multitasking. macOS and the rest may not see headline features but will benefit from the overall visual consistency that ties the ecosystem Apple might finally be paying attention. Gurman hints at a new, dedicated cross-platform gaming app—a beefed-up evolution of Game Center. Think friend lists, leaderboards, and deeper Apple Arcade integration, all working seamlessly across iPhone, iPad, Mac, and Apple the AI front, Apple is focusing on refining rather than reinventing. Expect smarter, context-aware Siri responses and the debut of a new health coaching tool. Developers can also look forward to new APIs to help integrate Apple Intelligence more tightly into their is typically software-first, but hardware surprises aren't off the table. With the MacBook Air M4, iPad Air M3, and iPhone 16e already out, a major launch seems unlikely. That said, a refreshed Mac Pro—especially one running on the M4 chip—would make sense for the developer just maybe, Apple might drop a teaser for the much-rumoured iPhone 17 Air, which is expected to be the slimmest iPhone yet. A full reveal? Probably not. A sneak peek? Definitely not out of the question.
Time of India
9 hours ago
- Time of India
Apple to Europe on opening ecosystem for rivals: 'These deeply flawed rules...'
Apple has launched a legal challenge against an order from the European Union (EU), which mandates the tech giant to open its tightly controlled ecosystem to rival companies like Meta and Google . Apple, calling the Digital Markets Act (DMA) "deeply flawed", contends that the EU 's demands are "unreasonable" and will "hamper innovation." According to a report by news agency Reuters, Apple said the EU's requirements create "a process that is unreasonable, costly, and stifles innovation". "These requirements will also hand data-hungry companies sensitive information, which poses massive privacy and security risks to our EU users," Apple said in a statement. "These deeply flawed rules that only target Apple - and no other company - will severely limit our ability to deliver innovative products and features to Europe, leading to an inferior user experience for our European customers," the company added. Companies including Meta, Google, Spotify and Garmin have reportedly sought access to Apple user data, a key point of contention for the iPhone maker. What European Commission ruled in March The European Commission, in March, had outlined specific requirements for Apple to comply with the DMA, a legislation designed to curb the market dominance of major technology firms. The order specifically compels Apple to grant rival manufacturers of smartphones, headphones and virtual reality headsets access to its proprietary technology and mobile operating system. This access would enable these devices to connect seamlessly with Apple's iPhones and iPad tablets. Furthermore, the Commission has established a detailed process and timeline for Apple to respond to interoperability requests from app developers. The report said that while this legal battle is anticipated to span several years in court, Apple will be required to comply with the EU order in the interim. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time of India
10 hours ago
- Time of India
Steve Jobs' wife Laurene Powell Jobs, former Apple's designer Jony Ive on how technology has changed: 'Now we ...'
Apple co-founder Steve Jobs ' widow Laurene Powell Jobs has said that Silicon Valley , once a beacon of technological democratization, has steered "sideways" in recent years. This stark assessment, shared in a recent discussion, has been echoed by Jony Ive , Apple's former design chief, who acknowledges his own "responsibility" for technology's unforeseen and sometimes harmful consequences. 'Thirty-five years ago we were still in the semiconductor era. There was the promise of making personal what had been available only to industry," she told The Financial Times, which reported that Apple, under Steve Jobs's vision, played a pivotal role in this democratization, crafting "beautiful, powerful computers for consumers." There are dark uses for certain types of technology: Powell Jobs However, she talks about a shift where the public scrutiny of Big Tech's influence on daily life has intensified, and both Powell Jobs and Ive are keenly aware of the darker side of this evolution. 'We now know, unambiguously, that there are dark uses for certain types of technology," Powell Jobs stated. "You can only look at the studies being done on teenage girls and on anxiety in young people, and the rise of mental health needs, to understand that we've gone sideways. Certainly, technology wasn't designed to have that result. But that is the sideways result,"she said, while emphasising that technology was certainly not designed for such outcomes. Jony Ive, the design mastermind behind iconic products like the iPhone that reshaped human interaction with technology, echoed her sentiments. "If you make something new, if you innovate, there will be consequences unforeseen, and some will be wonderful and some will be harmful," Ive said. He went a step further, acknowledging his personal culpability. "While some of the less positive consequences were unintentional, I still feel responsibility. And the manifestation of that is a determination to try and be useful," Ive added. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
