Fama Fest aims RM6mil sales, pushes for youth participation
GOPENG: The Agriculture and Food Security Ministry is targeting RM6 million in total sales through the Fama Fest programme organised by the Federal Agricultural Marketing Authority (Fama) in six states.
Its deputy minister, Datuk Arthur Joseph Kurup, said the programme will be held in Sarawak, Johor, Perak, Selangor, Sabah and conclude in Negri Sembilan in September.
"The Perak government remains one of the key contributors to the Fama Fest series, which is now in its seventh year.
"Last year, the sales target for Perak was RM2 million, but due to overwhelming response, we surpassed that with RM2.6 million in total sales," he said when met after the closing ceremony of Fama Fest @Perak 2025 at RTC Perak here today.
He said this year's target for Fama Fest @Perak had been raised to RM3 million, with 210 booths operating over five days from May 29.
"Fama Fest @Perak is usually the top contributor, accounting for 30 per cent of total nationwide sales at last year's event," he said.
Arthur said the programme is one of the government's initiatives to attract youths into the agriculture sector, which is currently dominated by individuals aged 60 and above.
"Events like this create more marketing avenues for local producers and demonstrate that agriculture and agri-food are lucrative industries with strong income potential," he said.
He emphasised the need to move away from conventional farming methods towards more modern approaches that incorporate technology and innovation, adding that this creates a long value chain, from production to operations and maintenance.
He said the ministry strongly encourages participation in agriculture-related Technical and Vocational Education and Training (TVET) courses offered under the ministry.
"We will cover all expenses for these programmes, including courses, accommodation and daily allowances. This is part of our effort to attract young people into agriculture," he said.
On May 29, Deputy Prime Minister Datuk Seri Fadillah Yusof, who is also energy transition and water transformation minister, revealed that 224,147 agricultural operators aged between 15 and 45 were recorded in the 2024 Agriculture Census, making up 22.2 per cent of the sector's workforce.
– Bernama
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