Huda Beauty launches first India pop-up in New Delhi
has launched its first-ever pop-up in India in partnership with multi-brand beauty retailer Tira. Located at Select Citywalk in New Delhi, the pop-up runs until May 4 and introduces the brand's newly launched 'Easy Bake Setting Spray,' a long-wear product that promises to set makeup for up to 18 hours.
The pop-up's launch event attracted 75 beauty creators from across Delhi, who explored the installation and new product launch, Huda Beauty announced in a press release. Open to the public until May 4, the space encourages customers to test the brand's latest offering and experience Huda Beauty's global appeal in a local setting.
The pop-up also offers an interactive space for visitors to explore Huda Beauty's brand universe, with product trials, themed installations, and content-tailored corners designed to engage makeup enthusiasts and digital creators alike. Huda Beauty's Easy Bake Setting Spray expands on the label's Easy Bake range, with a formula that aims to combine performance, comfort, and staying power.
The pop-up marks a new phase of engagement for the brand in India, with an approach focused on immersive beauty experiences and community-driven outreach. For Indian consumers, the installation brings Huda Beauty's international offerings closer to home in an interactive and experiential format.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
3 hours ago
- Fashion Network
Pepe Jeans London reopens flagship in New Delhi with refreshed concept and elevated denim experience
British-born denim label Pepe Jeans has reopened its flagship in Connaught Place, New Delhi, introducing a refreshed 220-square-meter space that underscores the brand's denim-first approach and its distinctly London-rooted identity. According to Indian Retailer Bureau, the redesigned store offers an enhanced shopping experience across menswear, womenswear, and kidswear. With over 200 denim styles and a broader offering of more than 500 pieces—from T-shirts and outerwear to seasonal apparel—the store brings the brand's signature blend of British heritage and youthful energy to life. A standout feature is the newly introduced 'denim wall', a curated space dedicated to Pepe Jeans' longstanding legacy in denim craftsmanship. The immersive display is tailored to engage diverse consumer preferences, positioning denim as the centerpiece of the store's narrative. The space also debuts a comprehensive footwear section, spanning casual staples to statement styles—completing the brand's ambition to offer head-to-toe looks under one roof. Founded in 1973 on London's Portobello Road, Pepe Jeans has long merged fashion with the city's eclectic cultural and musical spirit. The relaunch of its Connaught Place flagship signals a renewed commitment to the Indian market, aligning global identity with localized retail momentum.
Fashion Network
3 hours ago
- Fashion Network
Pepe Jeans London reopens flagship in New Delhi with refreshed concept and elevated denim experience
British-born denim label Pepe Jeans has reopened its flagship in Connaught Place, New Delhi, introducing a refreshed 220-square-meter space that underscores the brand's denim-first approach and its distinctly London-rooted identity. According to Indian Retailer Bureau, the redesigned store offers an enhanced shopping experience across menswear, womenswear, and kidswear. With over 200 denim styles and a broader offering of more than 500 pieces—from T-shirts and outerwear to seasonal apparel—the store brings the brand's signature blend of British heritage and youthful energy to life. A standout feature is the newly introduced 'denim wall', a curated space dedicated to Pepe Jeans' longstanding legacy in denim craftsmanship. The immersive display is tailored to engage diverse consumer preferences, positioning denim as the centerpiece of the store's narrative. The space also debuts a comprehensive footwear section, spanning casual staples to statement styles—completing the brand's ambition to offer head-to-toe looks under one roof. Founded in 1973 on London's Portobello Road, Pepe Jeans has long merged fashion with the city's eclectic cultural and musical spirit. The relaunch of its Connaught Place flagship signals a renewed commitment to the Indian market, aligning global identity with localized retail momentum.
Fashion Network
7 hours ago
- Fashion Network
Ekart debuts on ONDC to bolster logistics capabilities
Logistics and supply chain provider Ekart has joined the Open Network for Digital Commerce, marking a key milestone in the growth of Indian logistics infrastructure. By integrating with the e-commerce ecosystem, brands of all sizes can access Ekart's nationwide logistics capabilities. By onboarding Ekart, the network strengthens its logistics offerings, a move aligned with ONDC's broader strategy to rapidly scale e-commerce logistics, ONDC announced in a press release. With its wide delivery footprint, technology-driven fulfilment, and operational depth, Ekart brings reliability and reach to sellers across sectors including fashion and lifestyle, direct to customer, fast moving consumer goods, and beauty and personal care. 'This integration marks a significant step in democratising access to world-class logistics," said ONDC's acting CEO and COO Vibhor Jain in a press release. "Ekart's scale and operational depth bring vital logistics capacity to the ONDC.' For sellers, this means simplified access to pan-India delivery services via a single interface, supporting efficient order fulfilment across all serviceable pincodes. The move is expected to enhance service quality and offer a more inclusive commerce model for businesses of all sizes, especially micro, small, and medium enterprises. 'With this integration, Ekart brings to the table nationwide reach, deep logistics expertise, and a strong commitment to service excellence," said Ekart's chief business officer Mani Bhushan. "Together with ONDC Network, we look forward to empowering businesses, MSMEs with greater access, efficiency, and growth opportunities.'
