Astronomer hires Gwyneth Paltrow as a ‘very temporary' spokesperson as ColdplayGate fallout ensues
Thank you for your interest in Astronomer.
— Astronomer (@astronomerio)
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Instead of answering, Paltrow redirects the conversation to … wait for it … data workflow automation.
'We've been thrilled so many people have a newfound interest in data workflow automation,' Paltrow said in an enthusiastic, yet sarcastic, tone.
In the replies, users commended the company's crisis management, with one person calling it 'a PR masterclass.'
The video drops in the wake of 'ColdplayGate,' a jumbotron controversy at a
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'Oh, look at these two. ... Either they're having an affair or they're just very shy,' said Martin when the jumbotron panned to the pair.
Last Saturday,
In the meantime, Astronomer is taking a different approach: self-aware humor.
'You take the most viral moment of July 2025 and, instead of disaster control, make light of the situation and create the ultimate brand awareness,' the user wrote.
Jessica Ma can be reached at
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