Rolls-Royce has been fixed and is now going on the attack
Five years after Rolls-Royce nearly collapsed under the weight of Covid, the British manufacturing giant is plotting a new era of industrial domination.
Under the guidance of boss Tufan Erginbilgiç, nicknamed 'Turbo', Rolls has overcome an era of financial chaos and mismanagement to launch a renewed assault on the jet engine and nuclear power markets.
As he declared the next stage of the company's strategy last week, the former BP executive said Rolls's revival will soon contribute 'the single biggest item for economic growth for the UK'.
It is far from the gloomy message he told workers after landing as chief executive in 2023, when he described the engineering giant as a 'burning platform'.
Speaking at the Paris Air Show last week, he said Rolls is stepping up plans to make engines for the short-haul planes that dominate air travel, after quitting the sector more than a decade ago.
To some degree, the announcement encapsulated the radical turnaround at Britain's leading manufacturer, which now has a market capitalisation of £75bn, seven times higher than when Erginbilgiç took over in January 2023.
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