Amazon delivers tech-powered fan experiences at Esports World Cup
As the event's Exclusive Cloud Partner, AWS is delivering AI-powered match insights, win probabilities, player heat maps, automated highlight clips and real-time statistics dashboards for viewers. Amazon, as Global E-Commerce Partner, is creating a combined streaming, shopping and entertainment hub for esports fans in Saudi Arabia and the UAE via Amazon.sa and Amazon.ae.
'At AWS, we're combining world-class compute and analytics services with creative storytelling and real-time engagement,' said Francois Desir, Head of Sponsorships at EWCF. 'It's a partnership that bridges performance and play, creating unforgettable moments for fans, whether they're stepping into the Amazon Arena in Riyadh or following the action at home.'
The partnership is being brought to life through four main activations:
Hero's Gate – an immersive on-ground and online experience where visitors create personalised avatars and cinematic trailers as part of a fantasy quest. Available at Riyadh Boulevard and digitally in KSA and UAE.
Amazon Esports Arena – a live venue for tournament finals, where 2,000 elite players and 200 clubs from over 100 countries are competing across 25 tournaments for a record $70+ million prize pool.
Amazon Post-Match Interviews, presented by AWS – broadcast content combining player reactions with expert analysis, supported by real-time match data.
Exclusive Deals and Discounts – a curated shopping hub, Hero's Corner, featuring gaming gear, electronics, snacks, fashion and live tournament streaming, with Mastercard-linked offers for Amazon.sa shoppers.
Prime Video is also streaming EWC Level Up, a behind-the-scenes docuseries directed by R.J. Cutler, featuring esports stars and the high-stakes environment of competitive gaming.
'With over 23.5 million gamers and a gaming market valued at $2.3 bn, Saudi Arabia is one of the fastest-growing gaming markets globally,' said Fahad Bahdailah, Head of Communications at Amazon Saudi Arabia. 'We're excited to be part of Saudi's growing gaming ecosystem… bringing fans closer to the action than ever before.'
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The Esports World Cup Festival, running alongside the tournaments, includes live music, retro arcades, anime cafés, cosplay and creator activations, drawing gaming communities from across the globe to Riyadh.
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