Latest news with #FrancoisDesir
Campaign ME
3 days ago
- Entertainment
- Campaign ME
Amazon delivers tech-powered fan experiences at Esports World Cup
The Esports World Cup Foundation (EWCF) has partnered with Amazon and Amazon Web Services (AWS) to integrate retail, cloud technology and live entertainment during the Esports World Cup in Riyadh, running until 24 August. As the event's Exclusive Cloud Partner, AWS is delivering AI-powered match insights, win probabilities, player heat maps, automated highlight clips and real-time statistics dashboards for viewers. Amazon, as Global E-Commerce Partner, is creating a combined streaming, shopping and entertainment hub for esports fans in Saudi Arabia and the UAE via and 'At AWS, we're combining world-class compute and analytics services with creative storytelling and real-time engagement,' said Francois Desir, Head of Sponsorships at EWCF. 'It's a partnership that bridges performance and play, creating unforgettable moments for fans, whether they're stepping into the Amazon Arena in Riyadh or following the action at home.' The partnership is being brought to life through four main activations: Hero's Gate – an immersive on-ground and online experience where visitors create personalised avatars and cinematic trailers as part of a fantasy quest. Available at Riyadh Boulevard and digitally in KSA and UAE. Amazon Esports Arena – a live venue for tournament finals, where 2,000 elite players and 200 clubs from over 100 countries are competing across 25 tournaments for a record $70+ million prize pool. Amazon Post-Match Interviews, presented by AWS – broadcast content combining player reactions with expert analysis, supported by real-time match data. Exclusive Deals and Discounts – a curated shopping hub, Hero's Corner, featuring gaming gear, electronics, snacks, fashion and live tournament streaming, with Mastercard-linked offers for shoppers. Prime Video is also streaming EWC Level Up, a behind-the-scenes docuseries directed by R.J. Cutler, featuring esports stars and the high-stakes environment of competitive gaming. 'With over 23.5 million gamers and a gaming market valued at $2.3 bn, Saudi Arabia is one of the fastest-growing gaming markets globally,' said Fahad Bahdailah, Head of Communications at Amazon Saudi Arabia. 'We're excited to be part of Saudi's growing gaming ecosystem… bringing fans closer to the action than ever before.' View this post on Instagram A post shared by Campaign Middle East (@campaignmiddleeast) The Esports World Cup Festival, running alongside the tournaments, includes live music, retro arcades, anime cafés, cosplay and creator activations, drawing gaming communities from across the globe to Riyadh.
Arab News
07-08-2025
- Business
- Arab News
Amazon brings next-level tech to Esports World Cup
The Esports World Cup Foundation is collaborating with Amazon and Amazon Web Services to bring the Esports World Cup action closer than ever before to millions of fans worldwide by leveraging advanced technologies to create immersive and interactive experiences. The collaboration combines Amazon's retail expertise and AWS cloud technology to create a seamless connection between shopping, entertainment and competitive gaming throughout EWC tournaments, running from July 7 until Aug. 24 in Riyadh. Amazon is transforming how youth engage with their favorite esports content by providing a one-stop experience to shop, stream, and be entertained on and As the exclusive cloud partner of the Esports World Cup, AWS is powering a next-generation viewing experience through advanced cloud technology and machine learning capabilities. AWS is delivering AI-powered live match insights, including win probabilities and player heat maps, automated highlight generation tailored to fans' favorite moments, and interactive dashboards for real-time statistics. 'Technology is central to how we grow the Esports World Cup, both in terms of scale and its impact,' said Francois Desir, senior manager, sponsorships at the Esports World Cup Foundation. 'With AWS, we're combining world-class compute and analytics services with creative storytelling and real-time engagement. It's a partnership that bridges performance and play, creating unforgettable moments for fans, whether they're stepping into the Amazon Arena in Riyadh or following the action at home.' As the global e-commerce partner of EWC, Amazon is recognizing esports fans and players with 'Hero's Corner,' a first-of-its-kind online destination that brings together AI-powered immersive entertainment, exclusive shopping deals, and live tournament streams in one place in Saudi Arabia and the UAE. The digital experience is also amplified through on-ground activations at Riyadh Boulevard. At the heart of this collaboration are four signature experiences that reimagine how fans engage with the tournament: 'With over 23.5 million gamers and a gaming market valued at $2.3 billion, Saudi Arabia stands as one of the world's fastest-growing gaming markets,' said Fahad Bahdailah, head of communications, Amazon Saudi Arabia. 'We're excited to be part of Saudi's growing gaming ecosystem, offering our community enhanced localized experiences that bring fans closer to the action than ever before, while giving youth something special to look forward to this summer.'
