Amazon brings next-level tech to Esports World Cup
The collaboration combines Amazon's retail expertise and AWS cloud technology to create a seamless connection between shopping, entertainment and competitive gaming throughout EWC tournaments, running from July 7 until Aug. 24 in Riyadh. Amazon is transforming how youth engage with their favorite esports content by providing a one-stop experience to shop, stream, and be entertained on Amazon.sa and Amazon.ae.
As the exclusive cloud partner of the Esports World Cup, AWS is powering a next-generation viewing experience through advanced cloud technology and machine learning capabilities. AWS is delivering AI-powered live match insights, including win probabilities and player heat maps, automated highlight generation tailored to fans' favorite moments, and interactive dashboards for real-time statistics.
'Technology is central to how we grow the Esports World Cup, both in terms of scale and its impact,' said Francois Desir, senior manager, sponsorships at the Esports World Cup Foundation. 'With AWS, we're combining world-class compute and analytics services with creative storytelling and real-time engagement. It's a partnership that bridges performance and play, creating unforgettable moments for fans, whether they're stepping into the Amazon Arena in Riyadh or following the action at home.'
As the global e-commerce partner of EWC, Amazon is recognizing esports fans and players with 'Hero's Corner,' a first-of-its-kind online destination that brings together AI-powered immersive entertainment, exclusive shopping deals, and live tournament streams in one place in Saudi Arabia and the UAE. The digital experience is also amplified through on-ground activations at Riyadh Boulevard.
At the heart of this collaboration are four signature experiences that reimagine how fans engage with the tournament:
'With over 23.5 million gamers and a gaming market valued at $2.3 billion, Saudi Arabia stands as one of the world's fastest-growing gaming markets,' said Fahad Bahdailah, head of communications, Amazon Saudi Arabia. 'We're excited to be part of Saudi's growing gaming ecosystem, offering our Amazon.sa community enhanced localized experiences that bring fans closer to the action than ever before, while giving youth something special to look forward to this summer.'
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