Bank Muscat partnering to enhance National Initiatives in Khareef Dhofar 2025
During this year's Khareef Dhofar season, the Bank launched a campaign themed 'Bilad Wasiea.' This initiative aims to highlight the natural and tourism attractions of Dhofar Governorate while informing the Bank's customers and visitors about the banking services and facilities offered. These include both the Bank's widespread branches across the governorate and the digital services available, particularly through Mobile Banking and Internet Banking.
Bank Muscat's participation in the Khareef Dhofar 2025 reaffirms its commitment to promoting tourism as a key pillar of the national economy. The Bank aims to build sustainable relationships with local communities and enhance cultural awareness, contributing to the overall tourism experience in Oman and reflecting its beauty and cultural diversity.
Dhofar Municipality recently announced the details for the Khareef Dhofar 2025, which will run from June 21 to September 20. This year's season features enhanced programmes designed to provide unique experience for visitors and strengthen the governorate's status as a popular tourist destination. Officials highlighted a renewed vision focused on establishing Dhofar as a comprehensive cultural and tourist hub, with activities scheduled at five key locations: Atin Square, "Return to the Past" in Al Saada, Awqad Park, the Modern Front in Atin Plain, and Salalah Public Park.
On this occasion, Taya Eid Bait Sabeea, Deputy General Manager – Interior Regions, Bank Muscat, said: 'The Bank is dedicated to offering a range of banking services to all visitors, with a focus on enhancing financial inclusion and supporting events that highlight the Sultanate as a key tourist and economic destination. Khareef Dhofar attracts visitors due to the region's exceptional climate. The Bank acknowledges the significant role of Dhofar Municipality in organizing events that promote tourism and economic growth. The Bank reaffirms its commitment to providing top-tier services through various channels across Dhofar and beyond, embodying its vision "To serve you better, every day."
Bank Muscat is committed to providing comprehensive banking services to all customers, making it easier for them to meet their financial needs, especially during important events and tourist seasons. With the start of the Khareef Dhofar activities, visitors can benefit from the banking services offered by Bank Muscat along the road leading to the governorate, in addition to its network of 14 branches distributed according to population density and economic growth in the governorate. As the leading financial institution in the Sultanate, Bank Muscat has an extensive branch network comprising more than 190 branches and more than 900 ATMs and cash deposit machines spread across all governorates. Customers can also benefit from the various services offered by the Bank's mobile and internet banking, as well as the 24/7 contact center. The Bank will continue to develop its services to ensure that they reach everyone in the Sultanate.
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