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Yahoo
an hour ago
- Yahoo
LA Olympics to sell naming rights to some venues in game-changing deal for 2028
Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the International Olympic Committee's long-sacrosanct policy of keeping brand names off its arenas and stadiums. The organizing committee announced the landmark deal Thursday, saying contracts were already in place with two of its founding partners — Honda, which already has naming rights for the arena in Anaheim that will host volleyball, and Comcast, which will have its name on the temporary venue hosting squash. LA28 chairman and CEO Casey Wasserman said revenue from the deals goes above what's in LA's current $6.9 billion budget. He portrayed the deal as the sort of paradigm-shifting arrangement that Los Angeles needs more than other host cities because, as is typical for American-hosted Olympics, the core cost of these games aren't backed by government funding. 'We're a private enterprise responsible for delivering these games,' Wasserman said in an interview with The Associated Press. 'It's my job to push. That doesn't mean we're going to win every time we push, but it's our job to always push because our context is pretty unique.' Wasserman said he also spent time explaining to IOC members how arena and stadium names are part of the lexicon in American sports. 'People know 'Crypto' as 'Crypto,' they don't know it as 'the gymnastics arena downtown,'" Wasserman said of the home of the Lakers, Arena, which will host gymnastics and boxing in 2028. Rights for up to 19 temporary venues could be available. The IOC's biggest sponsors — called TOP sponsors — will have first chance to get in on the deals. Wasserman said no venues will be renamed — so, for instance, if organizers don't reach a deal with SoFi (opening and closing ceremonies, swimming) or Intuit (basketball), no other sponsor can put its name on the arena. Not included in this new arrangement are the LA Coliseum, Rose Bowl and Dodger Stadium, some of the most iconic venues in a city that hosted the Olympics in 1932 and 1984. Organizers said IOC rules that forbid advertising on the field of play will still apply. The deal adds to a growing list of accommodations pushed through for Los Angeles, which is once again poised to reshape the Olympic brand, much the way it did in 1984. In 2017, the city was bidding for the 2024 Olympics against Paris, but agreed to instead host the 2028 Games. It was part of a then-unheard-of bid process that rescued the IOC from the reality that cities were becoming reluctant to absorb the cost and effort to bid for and host the Summer Games. Olympic watchers viewed the return of softball and baseball for 2028, along with the introduction of flag football (with help from the NFL) as changes that maybe only Los Angeles could've pulled off. LA will also make a major scheduling change for the Olympics, moving track and field to the opening week of the games and swimming to the end. Wasserman said the organizing committee's position as a private entity plays a major role in its relationship with the IOC. 'We spend the time, we do the work, we make the argument, and we don't settle for a 'No,' because we don't have that luxury," he said. ___ AP Olympics: Eddie Pells, The Associated Press


Los Angeles Times
3 days ago
- Los Angeles Times
The Sports Report: 2028 L.A. Summer Olympics finds a new revenue stream
From Thuc Nhi Nguyen: More than 40 years after L.A. produced the most financially successful Olympic Games in history, the 2028 Summer Olympics will feature a new advertising revenue path for the Games. In an Olympic first, venues used for the 2028 Olympics and Paralympics will be allowed to have corporate sponsor names after LA28 and the International Olympic Committee came to a tradition-bucking agreement announced Thursday. Historically, the IOC has sought to limit corporate influence by keeping venues free from advertising. Major sponsors are still ubiquitous at the Games, where only Visa credit cards are accepted and Coca-Cola products monopolize the concession stands, but venues and fields of play have remained commercial-free. The traditional clean venue policy has forced L.A. organizers to refer to SoFi Stadium, which will host Olympic swimming, officially as '2028 Stadium' or 'the Stadium in Inglewood.' Not only will the new agreement help logistically by not requiring well-known venues to adopt generic temporary nicknames, but it will ease costs as existing signage can remain in place outside of the venue. 'Our job is to push and our job is to do what's best for the Olympics in Los Angeles,' LA28 chairman Casey Wasserman told The Times. 'Our job in those conversations [with the IOC] was to explain why this was more than just about money. It was about experience and value and opportunity.' The additional revenue opportunities from naming rights agreements will help cover what LA28 has promised will be a privately funded Games. Continue reading here From Thuc Nhi Nguyen: As LeBron James enters his record-setting 23rd NBA season and superstar Luka Doncic returns for his first full season in L.A., the Lakers are tied with the NBA champion Oklahoma City Thunder, the Golden State Warriors and the New York Knicks for the most nationally televised games in the league. The NBA announced the regular season schedule Thursday, and the Lakers' slate highlights the league's growing number of broadcast partners. The Lakers open the season at home against the Golden State Warriors on Oct. 21 on NBC, have ABC/ESPN's 5 p.m. prime-time slot against the Houston Rockets on Christmas Day and will welcome a familiar face back to Arena on Nov. 28 on Prime. Anthony Davis' return to L.A. with the Dallas Mavericks at 7 p.m. on Nov. 28 will wrap up NBA Cup group play. The former Lakers star forward was injured during what was going to be his return to L.A. last season after he was sent to the Mavericks in a shocking trade. Continue reading here James Harden, Kawhi Leonard, Ivica Zubac and Chris Paul are poised to lead the Clippers through a 2025-26 schedule that opens on the road but closes with four of its final six games at the Intuit Dome. Continue reading here From Ben Bolch: Kwazi Gilmer, yearning to do something no other UCLA wide receiver has managed, unveiled a new play after practice Wednesday. Call it the go-for-it route. 'I want to go win the Biletnikoff,' Gilmer announced, 'so I'm coming for all the receivers out there.' Those are bold words for someone from a program whose closest association with the award that goes to the nation's top college receiver might have been former Bruins coach Dick Vermeil once delivering the keynote speech at the presentation banquet. No UCLA player has won the award that dates to 1994. Neither Gilmer nor any of his teammates made the award's 47-player preseason watch list, which is based on past performance. Players can be added during the season as their performance dictates. Gilmer's debut college season featured spectacular spurts, the freshman making 31 catches for 345 yards and two touchdowns. Emerging from a deep and experienced group of wide receivers, he started the final five games and increasingly became a go-to guy, snagging a season-high six catches for 54 yards in the finale against Fresno State. Continue reading here From Dylan Hernández: In a year that has been so improbable, the impossible has happened. The Dodgers have dropped out of first place. The team that was expected to win 120 games has fallen a game behind the San Diego Padres in the National League West, and who knows how much further baseball's most expensive collection of players could plummet? The geniuses in the front office improved the farm system more than they did the obviously problematic bullpen at the trade deadline, resulting in blown lead after blown lead after blown lead. Continue reading here Mookie Betts has a playoff soundtrack infused with 'the relaxing vibe of the beach' Shohei Ohtani focused 'on the field,' not distraction of Hawaii real estate lawsuit Dodgers Dugout: The 10 best left fielders in Dodger history From Austin Knoblauch: Matthew Stafford didn't participate in the Rams' joint practice with the New Orleans Saints on Thursday in Carson, but the team hopes he can take meaningful steps this weekend toward a return from injury. Stafford, who has missed the entirety of training camp because of an aggravated disc in his back, is scheduled to work out Saturday, coach Sean McVay told reporters. The workout will be similar to one Stafford had on Aug. 9 when he threw more than 60 passes, McVay said. McVay described that workout as 'awesome' and was hopeful Stafford would return to practice this week. But the 37-year-old signal-caller didn't feel up to the task Monday and has sat out of practice this week. Continue reading here 1948 — Babe Didrikson Zaharias wins the U.S. Women's Open golf title over Betty Hicks. 1950 — Ezzard Charles knocks out Freddie Beshore in the 14th round to retain his world heavyweight title. 1965 — Dave Marr edges Jack Nicklaus and Billy Casper to take the PGA Championship. 1966 — Jose Torres retains his world light-heavyweight title with a unanimous decision over Eddie Cotton in Las Vegas. 1993 — Greg Norman lips his putt on the PGA Championship's second playoff hole, giving Paul Azinger the title and leaving Norman with an unprecedented career of Grand Slam playoff losses. Norman, despite winning his second British Open title a month earlier, has lost playoffs in three other majors — 1984 U.S. Open, 1987 Masters, 1989 British Open. 1993 — Damon Hill, son of the late Graham Hill, becomes the first father-son Formula One winners when he takes the Hungarian Grand Prix. 1995 — Monica Seles returns to the WTA Tour after a 28-month absence following her 1993 stabbing with a 6-0, 6-3 win over Kimberly Po at the Canadian Open. 1999 — Tiger Woods makes a par save on the 17th hole and holds on to win the PGA Championship by one stroke over 19-year-old Sergio Garcia. Woods, 23, becomes the youngest player to win two majors since Seve Ballesteros in 1980. 2004 — In Athens, Greece, the U.S. men's basketball team loses 92-73 to Puerto Rico, the third Olympic defeat for the Americans and first since adding pros. American teams had been 24-0 since the pro Olympic era began with the 1992 Dream Team. The U.S Olympic team's record was 109-2, entering the game. 2005 — Phil Mickelson delivers another dramatic finish in a major, flopping a chip out of deep rough to 2 feet for a birdie on the final hole and a one-shot victory in the PGA Championship. 2007 — Former NBA referee Tim Donaghy pleads guilty to felony charges for taking cash payoffs from gamblers and betting on games he officiated in a scandal that rocked the league and raised questions about the integrity of the sport. 2010 — Martin Kaymer wins the PGA Championship in a three-hole playoff against Bubba Watson. Dustin Johnson, with a one-shot lead playing the final hole at Whistling Straits, is penalized two strokes for grounding his club in a bunker on the last hole. The two-shot penalty sends him into a tie for fifth. 2012 — The U.S. breaks a 75-year winless streak at Azteca Stadium with an 80th-minute goal by Michael Orozco Fiscal and Tim Howard's late sprawling saves in a 1-0 victory over Mexico. 1905 — Rube Waddell of the Philadelphia Athletics pitched a five-inning no-hit game to beat the St. Louis Browns 2-0. 1916 — In a classic pitching duel, Babe Ruth of the Boston Red Sox beat Walter Johnson of the Washington Senators, 1-0, in 13 innings at Fenway Park. 1945 — The Chicago Cubs routed the Brooklyn Dodgers 20-6, at Ebbets Field. Paul Gillespie knocked in six runs with two home runs and a single to lead the attack. 1955 — Warren Spahn of the Milwaukee Braves hit a home run off Mel Wright of the St. Louis Cardinals to give Spahn a homer in every NL park. 1975 — Baltimore manager Earl Weaver was ejected twice by umpire Ron Luciano. Weaver was thrown out in the first game and was ejected before the second game. 1989 — Dave Dravecky of the San Francisco Giants, in his second start after coming back from cancer surgery on his pitching arm, broke his arm but earned the win in a 3-2 victory over the Montreal Expos. In the sixth inning, after throwing a wild pitch to Tim Raines, he collapsed and clutched his left arm in agony. 1990 — Philadelphia's Terry Mulholland pitched the record eighth no-hitter of the season as the Phillies beat the San Francisco Giants 6-0. The season's eighth no-hitter surpassed the modern record of seven set in 1908 and 1917. 1990 — Mark McGwire hit a grand slam in the 10th inning to become the first major leaguer to hit 30 or more homers in his first four seasons and lifted the Oakland Athletics to a 6-2 victory over the Boston Red Sox. 2001 — Trevor Hoffman pitched a perfect ninth inning for his 300th career save, completing a two-hitter that lifted the San Diego Padres over the New York Mets 2-1. 2005 — Randy Winn hit for the cycle in his first four at-bats in San Francisco's 7-3 win over Cincinnati. 2011 — Jim Thome belted his 600th home run an inning after he hit No. 599 to help the Minnesota Twins beat the Detroit Tigers 9-6. Thome became the eighth player to reach 600. 2012 — Felix Hernandez pitched the Seattle Mariners' first perfect game and the 23rd in baseball history, overpowering the Tampa Bay Rays in a 1-0 victory. It was the third perfect game in baseball of the season — a first — joining gems by Chicago's Philip Humber against the Mariners in April and San Francisco's Matt Cain against Houston in June. 2014 — Mo'Ne Davis, one of two girls at the Little League World Series, threw a two-hitter to help Philadelphia beat Nashville 4-0. Davis, the first girl to appear for a U.S. team in South Williamsport since 2004, had eight strikeouts and no walks. 2015 — Jackie Bradley Jr. had two homers, three doubles and seven RBIs, powering Boston past Seattle 22-10. 2022 — The Rangers fire manager Chris Woodward. While the club is in third place in the AL West after two consecutive last-place finishes, it is still 12 games below .500 and 23 games out of first after having spent some $500 million on free agents in the off-season. He is replaced on an interim basis by coach Tony Beasley. Compiled by the Associated Press That concludes today's newsletter. If you have any feedback, ideas for improvement or things you'd like to see, email me at To get this newsletter in your inbox, click here.
Yahoo
3 days ago
- Yahoo
LA 2028 to sell venue name rights in Olympic first
Organizers of the Los Angeles 2028 Olympics will sell naming rights for some competition venues to "unlock an additional revenue stream" in a move that breaks with Games tradition of forbidding brand names on stadiums and arenas. In a statement released on Thursday, LA28 organizers said the "landmark change" will apply to featured venues in support of the "largest commercial revenue raise in sports". "From the moment we submitted our bid, LA28 committed to reimagining what's possible for the Games," LA28 chairperson and president Casey Wasserman said in a statement. "Today's historic announcement delivers on that promise, creating the first-ever venue naming rights program in Olympic and Paralympic history while advancing LA28's mission of a fully privately funded and no-new-build Games." Contracts are already in place with automaker Honda, an LA28 sponsor which already has the naming rights for the Anaheim, California, arena that will host volleyball, and with media and technology company Comcast -- which will have its name on the temporary squash venue. As previously announced, Peacock Theater in downtown Los Angeles will host boxing and weightlifting. Wasserman said the "groundbreaking partnerships" will generate revenue beyond what is already budgeted and "will introduce a new commercial model to benefit the entire (Olympic) movement". "We're grateful to the International Olympic Committee (IOC) for making this transformation possible," he added. Naming rights for up to 19 temporary venues will be available, with the IOC's sponsorship partners and LA28 partners having a chance to put their names on Games venues. Companies that already have their names on such Olympic venues as SoFi Stadium and Arena "will have the opportunity to keep existing venue naming rights during Games time", Wasserman indicated. "Clean venue" policies that prohibit advertising on the field of play will still apply. bb/nf