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The Sports Report: 2028 L.A. Summer Olympics finds a new revenue stream

The Sports Report: 2028 L.A. Summer Olympics finds a new revenue stream

From Thuc Nhi Nguyen: More than 40 years after L.A. produced the most financially successful Olympic Games in history, the 2028 Summer Olympics will feature a new advertising revenue path for the Games.
In an Olympic first, venues used for the 2028 Olympics and Paralympics will be allowed to have corporate sponsor names after LA28 and the International Olympic Committee came to a tradition-bucking agreement announced Thursday.
Historically, the IOC has sought to limit corporate influence by keeping venues free from advertising. Major sponsors are still ubiquitous at the Games, where only Visa credit cards are accepted and Coca-Cola products monopolize the concession stands, but venues and fields of play have remained commercial-free. The traditional clean venue policy has forced L.A. organizers to refer to SoFi Stadium, which will host Olympic swimming, officially as '2028 Stadium' or 'the Stadium in Inglewood.'
Not only will the new agreement help logistically by not requiring well-known venues to adopt generic temporary nicknames, but it will ease costs as existing signage can remain in place outside of the venue.
'Our job is to push and our job is to do what's best for the Olympics in Los Angeles,' LA28 chairman Casey Wasserman told The Times. 'Our job in those conversations [with the IOC] was to explain why this was more than just about money. It was about experience and value and opportunity.'
The additional revenue opportunities from naming rights agreements will help cover what LA28 has promised will be a privately funded Games.
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From Thuc Nhi Nguyen: As LeBron James enters his record-setting 23rd NBA season and superstar Luka Doncic returns for his first full season in L.A., the Lakers are tied with the NBA champion Oklahoma City Thunder, the Golden State Warriors and the New York Knicks for the most nationally televised games in the league.
The NBA announced the regular season schedule Thursday, and the Lakers' slate highlights the league's growing number of broadcast partners. The Lakers open the season at home against the Golden State Warriors on Oct. 21 on NBC, have ABC/ESPN's 5 p.m. prime-time slot against the Houston Rockets on Christmas Day and will welcome a familiar face back to Crypto.com Arena on Nov. 28 on Prime.
Anthony Davis' return to L.A. with the Dallas Mavericks at 7 p.m. on Nov. 28 will wrap up NBA Cup group play. The former Lakers star forward was injured during what was going to be his return to L.A. last season after he was sent to the Mavericks in a shocking trade.
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James Harden, Kawhi Leonard, Ivica Zubac and Chris Paul are poised to lead the Clippers through a 2025-26 schedule that opens on the road but closes with four of its final six games at the Intuit Dome.
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From Ben Bolch: Kwazi Gilmer, yearning to do something no other UCLA wide receiver has managed, unveiled a new play after practice Wednesday.
Call it the go-for-it route.
'I want to go win the Biletnikoff,' Gilmer announced, 'so I'm coming for all the receivers out there.'
Those are bold words for someone from a program whose closest association with the award that goes to the nation's top college receiver might have been former Bruins coach Dick Vermeil once delivering the keynote speech at the presentation banquet.
No UCLA player has won the award that dates to 1994. Neither Gilmer nor any of his teammates made the award's 47-player preseason watch list, which is based on past performance. Players can be added during the season as their performance dictates.
Gilmer's debut college season featured spectacular spurts, the freshman making 31 catches for 345 yards and two touchdowns. Emerging from a deep and experienced group of wide receivers, he started the final five games and increasingly became a go-to guy, snagging a season-high six catches for 54 yards in the finale against Fresno State.
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From Dylan Hernández: In a year that has been so improbable, the impossible has happened.
The Dodgers have dropped out of first place.
The team that was expected to win 120 games has fallen a game behind the San Diego Padres in the National League West, and who knows how much further baseball's most expensive collection of players could plummet?
The geniuses in the front office improved the farm system more than they did the obviously problematic bullpen at the trade deadline, resulting in blown lead after blown lead after blown lead.
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Mookie Betts has a playoff soundtrack infused with 'the relaxing vibe of the beach'
Shohei Ohtani focused 'on the field,' not distraction of Hawaii real estate lawsuit
Dodgers Dugout: The 10 best left fielders in Dodger history
From Austin Knoblauch: Matthew Stafford didn't participate in the Rams' joint practice with the New Orleans Saints on Thursday in Carson, but the team hopes he can take meaningful steps this weekend toward a return from injury.
Stafford, who has missed the entirety of training camp because of an aggravated disc in his back, is scheduled to work out Saturday, coach Sean McVay told reporters. The workout will be similar to one Stafford had on Aug. 9 when he threw more than 60 passes, McVay said.
McVay described that workout as 'awesome' and was hopeful Stafford would return to practice this week. But the 37-year-old signal-caller didn't feel up to the task Monday and has sat out of practice this week.
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1948 — Babe Didrikson Zaharias wins the U.S. Women's Open golf title over Betty Hicks.
1950 — Ezzard Charles knocks out Freddie Beshore in the 14th round to retain his world heavyweight title.
1965 — Dave Marr edges Jack Nicklaus and Billy Casper to take the PGA Championship.
1966 — Jose Torres retains his world light-heavyweight title with a unanimous decision over Eddie Cotton in Las Vegas.
1993 — Greg Norman lips his putt on the PGA Championship's second playoff hole, giving Paul Azinger the title and leaving Norman with an unprecedented career of Grand Slam playoff losses. Norman, despite winning his second British Open title a month earlier, has lost playoffs in three other majors — 1984 U.S. Open, 1987 Masters, 1989 British Open.
1993 — Damon Hill, son of the late Graham Hill, becomes the first father-son Formula One winners when he takes the Hungarian Grand Prix.
1995 — Monica Seles returns to the WTA Tour after a 28-month absence following her 1993 stabbing with a 6-0, 6-3 win over Kimberly Po at the Canadian Open.
1999 — Tiger Woods makes a par save on the 17th hole and holds on to win the PGA Championship by one stroke over 19-year-old Sergio Garcia. Woods, 23, becomes the youngest player to win two majors since Seve Ballesteros in 1980.
2004 — In Athens, Greece, the U.S. men's basketball team loses 92-73 to Puerto Rico, the third Olympic defeat for the Americans and first since adding pros. American teams had been 24-0 since the pro Olympic era began with the 1992 Dream Team. The U.S Olympic team's record was 109-2, entering the game.
2005 — Phil Mickelson delivers another dramatic finish in a major, flopping a chip out of deep rough to 2 feet for a birdie on the final hole and a one-shot victory in the PGA Championship.
2007 — Former NBA referee Tim Donaghy pleads guilty to felony charges for taking cash payoffs from gamblers and betting on games he officiated in a scandal that rocked the league and raised questions about the integrity of the sport.
2010 — Martin Kaymer wins the PGA Championship in a three-hole playoff against Bubba Watson. Dustin Johnson, with a one-shot lead playing the final hole at Whistling Straits, is penalized two strokes for grounding his club in a bunker on the last hole. The two-shot penalty sends him into a tie for fifth.
2012 — The U.S. breaks a 75-year winless streak at Azteca Stadium with an 80th-minute goal by Michael Orozco Fiscal and Tim Howard's late sprawling saves in a 1-0 victory over Mexico.
1905 — Rube Waddell of the Philadelphia Athletics pitched a five-inning no-hit game to beat the St. Louis Browns 2-0.
1916 — In a classic pitching duel, Babe Ruth of the Boston Red Sox beat Walter Johnson of the Washington Senators, 1-0, in 13 innings at Fenway Park.
1945 — The Chicago Cubs routed the Brooklyn Dodgers 20-6, at Ebbets Field. Paul Gillespie knocked in six runs with two home runs and a single to lead the attack.
1955 — Warren Spahn of the Milwaukee Braves hit a home run off Mel Wright of the St. Louis Cardinals to give Spahn a homer in every NL park.
1975 — Baltimore manager Earl Weaver was ejected twice by umpire Ron Luciano. Weaver was thrown out in the first game and was ejected before the second game.
1989 — Dave Dravecky of the San Francisco Giants, in his second start after coming back from cancer surgery on his pitching arm, broke his arm but earned the win in a 3-2 victory over the Montreal Expos. In the sixth inning, after throwing a wild pitch to Tim Raines, he collapsed and clutched his left arm in agony.
1990 — Philadelphia's Terry Mulholland pitched the record eighth no-hitter of the season as the Phillies beat the San Francisco Giants 6-0. The season's eighth no-hitter surpassed the modern record of seven set in 1908 and 1917.
1990 — Mark McGwire hit a grand slam in the 10th inning to become the first major leaguer to hit 30 or more homers in his first four seasons and lifted the Oakland Athletics to a 6-2 victory over the Boston Red Sox.
2001 — Trevor Hoffman pitched a perfect ninth inning for his 300th career save, completing a two-hitter that lifted the San Diego Padres over the New York Mets 2-1.
2005 — Randy Winn hit for the cycle in his first four at-bats in San Francisco's 7-3 win over Cincinnati.
2011 — Jim Thome belted his 600th home run an inning after he hit No. 599 to help the Minnesota Twins beat the Detroit Tigers 9-6. Thome became the eighth player to reach 600.
2012 — Felix Hernandez pitched the Seattle Mariners' first perfect game and the 23rd in baseball history, overpowering the Tampa Bay Rays in a 1-0 victory. It was the third perfect game in baseball of the season — a first — joining gems by Chicago's Philip Humber against the Mariners in April and San Francisco's Matt Cain against Houston in June.
2014 — Mo'Ne Davis, one of two girls at the Little League World Series, threw a two-hitter to help Philadelphia beat Nashville 4-0. Davis, the first girl to appear for a U.S. team in South Williamsport since 2004, had eight strikeouts and no walks.
2015 — Jackie Bradley Jr. had two homers, three doubles and seven RBIs, powering Boston past Seattle 22-10.
2022 — The Rangers fire manager Chris Woodward. While the club is in third place in the AL West after two consecutive last-place finishes, it is still 12 games below .500 and 23 games out of first after having spent some $500 million on free agents in the off-season. He is replaced on an interim basis by coach Tony Beasley.
Compiled by the Associated Press
That concludes today's newsletter. If you have any feedback, ideas for improvement or things you'd like to see, email me at houston.mitchell@latimes.com. To get this newsletter in your inbox, click here.
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Lyles, Hodgkinson, Warholm, Richardson: Big wins, progressions and causes for concern at Silesia Diamond League
Lyles, Hodgkinson, Warholm, Richardson: Big wins, progressions and causes for concern at Silesia Diamond League

New York Times

time16 minutes ago

  • New York Times

Lyles, Hodgkinson, Warholm, Richardson: Big wins, progressions and causes for concern at Silesia Diamond League

Timing is everything. This year's athletics World Championships, which take place in Tokyo, Japan, for eight days from September 13, are the latest in the calendar year since the 2019 edition in Doha, Qatar. While the Silesia, Poland, leg of the Diamond League meet last year was a relatively pressure-free, post-Olympics showcase, the backdrop on Saturday was very different. In a month's time, the track and field season hits its climax. Advertisement Theoretically the lucky ones are the World Champions from Budapest, Hungary, two years ago. Winning there fast-tracked them to last summer's Games and meant they qualified automatically for Tokyo this year, too. However, across the board, injuries have derailed and disrupted the seasons of many top athletes this year. With meet records in nearly half of the elite events (11 out of 23), Silesia was a melting pot and proving ground for six Olympic/World champions, who had question marks by their name ahead of Worlds. Two made big statements: Keely Hodgkinson (Olympic 800m gold) and Karsten Warholm (World 400m hurdle gold and Olympic silver). Others made progress: Noah Lyles (Olympic and World 100m and 200m gold) and Shericka Jackson (World 200m gold and 100m silver). A couple still have a lot of work to do: Sha'Carri Richardson (World 100m gold, Olympic 100m silver) and Grant Holloway (World and Olympic 110m hurdle gold). Season openers do not come much better than Hodgkinson's 800m win in 1:54.74s. The 23-year-old was watching from the sidelines this season, after setbacks came following a hamstring injury first sustained in February — when she had ambitions quashed for an 800m indoor world-record attempt. With this being a non-Diamond League event (no points were scored towards qualifying for the finals in Zurich), Hodgkinson was the clear favourite. Her run was a real statement of intent, winning by 1.78s and producing a strong second 400m after the pacemaker split 56.09s at the bell (which is 1:52-low pace). That time is Hodgkinson's second-fastest ever, only 0.13s off the British record she clocked last July at the London Diamond League. It ranks ninth of all 800m performances. The Briton now has the world lead — the fastest time in 2025. She went nearly two seconds quicker than the 1:56.65s Tsige Duguma ran back in May, dragging round second-place Lilian Odira of Kenya, who finished in 1:56.62s. 'I planned to run a fast time because I do not have five races anymore before Tokyo, I only have today and the meeting in Lausanne (next Wednesday),' Hodgkinson said. 'It had to be fast and I am happy that it worked.' Advertisement This is a 10th straight 800m win for the Manchester-born athlete, who had a perfect 2024 over two laps, winning European and then Olympic gold. 'I was just happy to step on the track after more than a year,' she said. A world gold is the only medal missing from Hodgkinson's set, having been runner-up at the last two editions — beaten by Mary Moraa in 2023 and Athing Mu the year before that. After this performance and time, Hodgkinson is the athlete to beat. In just under five weeks, Warholm will return to the track in Tokyo where he took 0.76s off his world record in 2021, when he ran 45.94s in the Olympic final. Warholm's run in Silesia was his best performance since then. He finished in 46.28s, winning by almost an entire second (with Ezekiel Nathaniel in second running a Nigerian record of 47.31s). It was a big world lead, nearly 0.3 quicker than Rai Benjamin's 46.54s from June, and the third-fastest time ever, smashing the Diamond League record. This comes after the Puma athlete set a 300m hurdles 'world best' of 32.67s in Oslo this June, at his home Diamond League. By World Athletics points tables, the Silesia run was marginally better, and rated as the performance of the day. 'I was a little bit surprised that it was this good, but still I knew that I was very fast in the training camps,' Warholm said. 'I came here for fast times. It is one thing to know that it is possible and then it is another to go out and do it — it is very promising going into Tokyo.' Warholm has won four of his five races this summer, once more flying out the blocks in his distinct, aggressive style, and a stride pattern of 13 steps means he always leads over hurdles with his left leg. The main difference for this race was the Norwegian racing out of lane eight, one over from his typical lane seven. Advertisement It sets things up — providing no upsets in the qualifying rounds — for a phenomenal World Championships final. Warholm versus Alison dos Santos (Brazil) and Benjamin (USA) has been the hurdles battle to watch in recent years. Benjamin won in Paris, with Warholm second in an unsuccessful Olympic title defence, and Dos Santos third. Hamstring injuries disrupted his training and racing in 2024, preventing him hitting his highest levels. Based on his Silesia run, Benjamin or Dos Santos need the performance of a lifetime to stop Warholm defending his title and adding a fourth world gold — he won in London, 2017; Doha, 2019; Budapest, 2023. Lyles took 0.1 off his season best to run 9.90s for 100m, but was beaten by Jamaica's Kishane Thompson (9.87s) in their first meeting since last summer's Olympic final — where Lyles famously won by five-thousandths of a second. There was an American 2-3-4, with training partners Kenny Bednarek and Christian Coleman both running 9.96s to finish just behind Lyles. It builds on the 10-flat and 10.05s 100m times he recorded at the London Diamond League and US trials. Lyles said it was a 'great stepping stone,' adding that 'I needed to see a sub-10.' Thompson is the fastest 100m man of 2025 with his 9.75s from Jamaican trials earlier this summer (which was the fastest 100m time for a decade). He has won all seven of his races over the distance in 2025, so while the Silesia meet means he has finally beaten Lyles (in their third meeting), the gap between the two this season is decreasing. He and Thompson are scheduled to race next week over 100m again in Lausanne, Switzerland. 'Not so good, not so bad,' was Thompson's assessment of his third sub-9.90s clocking this year. 'It is all about execution. The key is to find the momentum in the race and to maintain it until the end.' Advertisement The Jamaican led from the blocks, and while Lyles — as he always does — closed hard, Thompson's lead from the first 60m was enough. 'The more I run, the better I am getting,' Lyles said. In 2023, he was the fourth different American in a row to win men's 100m gold. Not since Maurice Green, who three-peated in 1997, 1999 and 2001, has an American man defended a 100m world title. Jackson is quietly stitching together a promising season. She won the 200m in 22.17s, her fastest time for two years, when she won the world title. Jackson held off the fast-finishing American Brittany Brown (22.21s), while Nigerian Favour Ofili (22.25s) outran the British pair of Amy Hunt and Dina Asher-Smith to finish third. 'We are back! I have not run a curve this hard since 2023,' she said. 'Last year was a disappointment, but now mentally I am here and I am strong.' Injury kept Jackson out of the Olympics last summer, a real shame for an athlete with such range, and who is an essential part of Jamaica's relay pool. The 31-year-old has won the 200m world title at the last two Championships, and also has individual medals over 100m and 400m. Jackson ranks 12th over 100m and 200m this year, while her 36.13s clocking over 300m in April is the seventh-fastest in 2025. She came second over 100m at the Jamaican Championships, so will race that and the 200m, for which she is wildcarded. Melissa Jefferson-Wooden continued her excellent season with a 10.66s run for first place, extending her winning streak to eight races over 100m in 2025. The newly-crowned U.S. Champion — over 100m and 200m — won by daylight, with Jamaican Tia Clayton in second (10.82s) and Marie-Josee Ta Lou-Smith (10.87s) third. Jefferson-Wooden took bronze in the Olympic final (10.92s) behind Richardson and Julien Alfred last summer, and her run in Silesia was just 0.01 off her 100m world lead from U.S. trials two weeks ago. Advertisement 'Everything is going great this year,' she said. 'I was genuinely shocked when I saw the time. I hope to keep this momentum.' Some context for Richardson, the defending 100m world champion who finished sixth in a season's best time of 11.05s, and was the slowest of the three Americans (with Jacious Sears fifth in 11.00s). Richardson, en route to U.S. trials at the end of July, was arrested at Seattle Tacoma International Airport. The case has since been cleared, with Coleman, Richardson's boyfriend, declining to press charges on fourth-degree domestic violence, as per a report obtained by The Athletic from the Port of Seattle Police Department. Richardson won the 100m world final two years ago, in 10.65s from the outside lane. Not since 2018, when she was in college, has Richardson failed to break 11s. She came fourth at trials over 200m so, individually, will only race 100m in Tokyo. There is work to do for Holloway. He came second in a US sweep, with Cordell Tinch taking the win in 13.03s, more than 0.1 clear of Holloway (13.15s), and Eric Edwards in third (13.20s). Having successfully defended his World Indoor 60m crown for the second time in March, injury issues have impacted his season and made his flawless hurdling style … less flawless. Holloway is still yet to break the 13s barrier in 2025, something he has done in each of the past four years — his races in 2024 became more about him versus the world record than other athletes. 'It was not my best day and it has not been my best year so far,' he said after coming second. 'But I am working hard on figuring it out. These competitions are just building blocks on the way to the World Championships. I am still optimistic about doing well there.' His optimism is for good reason, having won seven of the past eight global finals, which totals three outdoor and three indoor world titles, one Olympic silver (2021) and Olympic gold (2024). Advertisement However the same Holloway who won 21 of 23 meets last season has only won twice in nine 110m hurdles races in 2025. Tinch, after winning in Silesia, spoke on this: 'In the U.S. it is sometimes hard to find yourself with all those fast hurdlers. In a field like that with Grant Holloway, you got to take on those wins and build on that.' Tinch, who finished second at U.S. trials behind Ja'kobe Tharp, is the fastest 110m hurdler in the world this year, after clocking 12.87s back in May. 'My mindset this year is: I am the best,' he added. Spot the pattern. Connect the terms Find the hidden link between sports terms Play today's puzzle

Luka Doncic injury update: Latest news on Lakers star after EuroBasket exit in Slovenia vs. Latvia
Luka Doncic injury update: Latest news on Lakers star after EuroBasket exit in Slovenia vs. Latvia

Yahoo

timean hour ago

  • Yahoo

Luka Doncic injury update: Latest news on Lakers star after EuroBasket exit in Slovenia vs. Latvia

Luka Doncic injury update: Latest news on Lakers star after EuroBasket exit in Slovenia vs. Latvia originally appeared on The Sporting News Much has been made about Luka Doncic's physical transformation this offseason. On Saturday, he provided another glimpse of how his game will look for the Lakers' 2025-26 season. Doncic is overseas playing in EuroBasket for Slovenia, and Saturday's matchup came against a Kristaps Porzingis-led Latvia squad. The star point guard looked as sharp as ever in his minutes, posting 26 points in the first half alone. However, concern for Doncic also followed. He exited the Slovenia vs. Latvia matchup in the second half with an injury after a teammate landed on him under the basket. 📲 Follow The Sporting News on WhatsApp Here's the latest on Doncic's injury in EuroBasket and whether it could cause him to miss any significant time. MORE: Lakers among teams with most national TV games for 2025-26 season Luka Doncic injury update Doncic left Saturday's EuroBasket game against Latvia with an apparent injury after limping off the court. It came after a teammate landed on his legs while attempting to protect the rim on a defensive play, as Doncic crashed onto the ground hard. He was able to limp back to the locker room under his own power. Here's another angle of the play where Doncic got hurt: While Doncic does have a history of some injury issues, especially to his legs, multiple reports indicated that he avoided any serious injuries on Saturday. Marc Stein reported that Doncic's injury is a "right knee contusion," which should not be considered serious. Doncic returned to the Slovenia bench following the injury, another sign that he was taken out as a precaution and should be fine moving forward: MORE:Ranking the 15 best games on the 2025-26 NBA schedule Luka Doncic stats today Doncic was initially cruising in his overseas action on Saturday, scoring 15 points in the first quarter, then another 11 in the second quarter. With the reported improvements to his conditioning this summer, the Lakers star appeared to be at his best. In total, Doncic reportedly posted 26 points, five assists, four rebounds, and two steals in the first half alone prior to his injury issue. All things told, he looked every bit of a superstar who is entering a pivotal NBA season. Doncic even added a nice defensive series into his highlights from Saturday's game:

Caitlin Clark can dunk on LeBron James in NBA 2K26
Caitlin Clark can dunk on LeBron James in NBA 2K26

USA Today

timean hour ago

  • USA Today

Caitlin Clark can dunk on LeBron James in NBA 2K26

NBA 2K has Caitlin Clark DUNKING on LeBron James 🤣 Some sports moments can only happen in video games, like Indiana Fever superstar guard Caitlin Clark dunking on superstar Los Angeles Lakers forward LeBron James. While that's an improbable scenario in real life despite how amazing Clark is at basketball, NBA 2K26 allows for gamers to pit the two hoops legends against each other to the point where Clark can actually dunk on James. A viral clip from the upcoming NBA/WNBA video game shows Clark dunking on James and even taunting him after the fact. Again, this can only happen in a video game, but what a glorious example of why video games are so fun. Watch this as many times as you'd like! Whenever you play with the Fever against the Lakers, make sure to recreate this hysterical clip. When does NBA 2K26 come out? The game will be released on Friday, Sept. 5.

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