Chicken Wing Challenge: Brighton eatery partners with ‘Hot Ones' talk show
BRIGHTON, N.Y. (WROC) – Western New Yorkers love their chicken wings, and with March Madness in full swing, you might be ordering a batch or two at home.
The popular talk show 'Hot Ones' is partnering with a local eatery to share its noteworthy sauces for customers to sample, if you're up for the challenge.
'Hot Ones' is hosted by interviewer Sean Evans, where celebrities in all fields meet for questions over a plate of chicken wings and the show's name-brand hot sauces.
'Hot Ones reached out to us about a month ago. We both agreed mutually that this would be a good partnership. We sell a lot of chicken wings and we give a lot of chicken wings away. Chicken wings is sort of in our wheelhouse, and Hot Ones has got a great reputation,' said Sal Panella, who owns MicGinny's on the River, which has been running on Brighton's East River Road for 15 years.
In that time, Panella says their reputation has grown strong, especially for their wings. MicGinny's is the only regional business, for now, selected to take part.
'It's just been word of mouth. This is one of those brands that's going to sell itself. You'll have to order from Uber Eats, Door Dash, or Grubhub. We won't be selling them in the actual restaurant. But, you can order them for takeout,' he said.
Much like the series, News 8's Natalie Kucko decided to get in the hot seat, sampling the hottest sauce the show has to offer.
Whether customers prefer their wings mild, or with the heat turned all the way up, Panella says MicGinny's is proud to take part in something so fun and unique.
'You don't have to go out and spend $120 on a whole kit with all the sauces. For less than $20, you can get a sampling and do that right at home. We consume more chicken wings in the northeast than anywhere else in the world. A brand like this has to be strong to penetrate this market. I'm confident this brand will compliment what we've been doing in upstate New York for the last 50 years,' said Panella.
To try the flavors at home, you're asked to visit 'Hot Ones' website and enter the appropriate location and information.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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