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Sitaare Zameen Par: Has Netflix offered Rs 125 crore to Aamir Khan to release his film on their streaming platform? Source says 'It's release on YouTube could disrupt…'
This adaptation of the Spanish film Campeones will not release on any OTT platform like Netflix or Prime Video. The film, post its theatrical release on June 20, will be available on YouTube read more
Aamir Khan's Sitaare Zameen Par has kept audiences excited ever since its announcement. After a long wait, the makers finally dropped the first official poster of the film, giving audiences a glimpse of yet another joyful, refreshing, and enchanting tale. While the poster raised excitement to new heights, the actor has made a historic move with his new film.
This remake of the Spanish film Campeones will not release on any OTT platform like Netflix or Prime Video. The film, post its theatrical release on June 20, will be available on YouTube on the basis of pay-per-view, something never done before for a Hindi film.
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Now as per a report by Bollywood Hungama, Netflix has offered not Rs 60 but Rs 125 crore to the makers to stream the film on their streaming platform as opposed to a pay-per view model on YouTube.
A source said, 'The film's move to a YouTube Pay-Per-View model could disrupt the whole ecosystem. If Aamir pulls it off, it will embolden more filmmakers to go direct-to-audience via open platforms. This would mean streaming platforms like Netflix and Amazon will now have to compete with a format that is cheaper, more accessible, and less exclusive.'
The senior insider added, 'For Netflix, acquiring Sitaare Zameen Par is no longer just about the film's potential - it's about protecting their turf. Aamir's audience reach and the credibility of the project make it a pivotal moment for OTT strategy in India.'
Another source said, 'Aamir doesn't want to release his films directly on streaming after their theatrical run, as it discourages viewers from watching movies on the big screen. It is also a reason why there is no streaming logo on the poster of Sitaare Zameen Par.'
A spiritual sequel to the 2007 superhit Taare Zameen Par, Aamir Khan's Sitaare Zameen Par is a film that everyone is eagerly looking forward to. After the first poster showcased Aamir Khan along with 10 debutant actors, audiences are now hooked and eager to see more of the film.
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