Opening date revealed for NI's first ever Lego store
Northern Ireland's first Lego store is set to open in Belfast later this month.
The new 165sqm store at Victoria Square will offer Lego fans an extensive selection of new products.
It is due to open its doors to the public at 9am on Thursday 28 August.
It will be Lego's 21st store in the UK.
The new store will feature a 'Pick a Brick Wall,' allowing customers to choose the exact pieces they need for their creations.
It will also offer free build challenges and events each month, and a 'Build a Minifigure Tower', where customers will be able to pick from a mix and match selection of bottoms, tops, heads, hair pieces and accessories to customise Lego minifigures.
The ribbon will be cut on the opening morning by NI boy Dáithí Mac Gabhann, best known for inspiring a change in organ donor laws.
Vice President of Marketing LEGO Retail at the LEGO Group, Shweta Munshi, will also be at the grand opening.
She said: "After a thorough search, we have found the perfect site in Victoria Square, Belfast. In the heart of the city, the new store will allow builders of all ages to be inspired by the endless play opportunities the Lego Group has to offer.
"This store will be a top retail destination for product launches and events, while acting as a hub for our Lego community and new builders alike.'
Customer in a queue in front of a Danish toy production company Lego store in Shanghai.
News Catch Up - Wednesday 6th August
Victoria Square is part of the portfolio of Commerz Real's real estate fund Hausinvest.
Russell Banham, UK Head at Commerz Real, said: 'The Lego Group is one of the world's most recognisable brands and we are really excited that they have chosen to establish their first flagship store in Victoria Square.
"Victoria Square is the leading destination for retail and leisure in Northern Ireland and the addition of a Lego Store will further enhance the unrivaled mix of premium brands who have already made it their home.
"This is great news, not only for Lego fans, but for the wider retail landscape in Northern Ireland.'
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