Sephora Elevates Asia's Largest Prestige Beauty Offering with Exclusive Launch of Haus Labs by Lady Gaga
SINGAPORE, May 8, 2025 /PRNewswire/ -- Sephora, the world's leading omnichannel prestige beauty retailer, announces the expansion of its exclusive partnership with Haus Labs by Lady Gaga (or "Haus Labs"), the clean artistry, vegan and cruelty-free cosmetics brand renowned for its HausTech Powered™ innovations, to Southeast Asia, Oceania and Hong Kong SAR.
Officially launched in May across Sephora's extensive brick-and-click network, consumers in Australia, Hong Kong SAR, Malaysia, New Zealand, Philippines, Singapore and Thailand will be the first in Asia Pacific to access Haus Labs' full assortment of 125 products.
Jenny Cheah, Managing Director, Southeast Asia, Oceania & India at Sephora noted, "Sephora's expansion of its Asia Pacific prestige beauty offerings, now featuring almost 250 brands, is further enhanced by the introduction of Haus Labs by Lady Gaga. As a Sephora-exclusive global collaboration, Haus Labs has demonstrated exceptional success, a testament to its innovative, clean formulations and science-driven approach. We are proud to answer the increasing demand for such high-quality products by bringing Haus Labs to these new markets."
"Our dedication to curating the world's most sought-after brands is exemplified by Haus Labs, a beloved brand within Sephora's global beauty community since its 2019 launch," she added.
Haus Labs' products feature innovative, skincare-optimising ingredients and key ones in the assortment include:
Ben Jones, CEO of Haus Labs by Lady Gaga concluded, " Launching in Australia, New Zealand & Southeast Asia is another critical milestone for HAUS LABS BY LADY GAGA. We are honoured to be exclusive with the global retail powerhouse, SEPHORA. We continue the march towards taking our brand to the world on May 1st in Australia and New Zealand and May 8th across Singapore, Malaysia, Thailand, Hong Kong SAR & Philippines. We will enable new consumers to see, touch and feel our products only at SEPHORA, showing them that HAUS LABS BY LADY GAGA is a leader at the forefront of Art, Science, Beauty and Technology."
Sephora Celebrates Pride
In line with Sephora's purpose to welcome all and foster an inclusive beauty environment, the company will celebrate Pride Month and support the LGBTQ+ community globally this June. This initiative includes Brave Spaces in participating markets*, providing safe spaces in Sephora stores where customers can receive complimentary Pride make-up looks and have them removed.
*Participating markets in Asia are Australia, Hong Kong SAR, New Zealand, Singapore and Thailand.
About Sephora
Sephora is the world's leading global prestige beauty retail brand. With 52,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalised and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.
Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.
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