Disney sues Hong Kong jewellery shop over Mickey Mouse trademark infringement claims
The lawsuit, filed by the company's subsidiary Disney Enterprises, Inc. on Wednesday in a district court in California, targets Hong Kong-based Red Earth Group Limited, which operates an online jewellery brand, Sateur.
The shop has an office in Wong Chuk Hang, located in Hong Kong's Southern district.
'Disney remains committed to guarding against unlawful trademark infringement and protecting consumers from confusion caused by unauthorised uses of Mickey Mouse and our other iconic characters,' a Disney spokesperson told the Post in a statement on Thursday.
Sateur, which has been featured in magazines such as Vogue and Cosmopolitan, launched its 'Mickey 1928 Collection' in January 2024, with items ranging from about US$135 to US$300.
On its website and Instagram posts, the brand describes the collection as a way for 'Disney enthusiasts' to 'own a dazzling piece of history that blends the timeless charm of Mickey Mouse with luxury you can afford'.
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