Frankie Dettori signs deal to become global ambassador for controversial betting brand

Daily Mirror

01-05-2025

The iconic jockey, who announced he had declared bankruptcy in the UK last month, has signed a deal with Stake which was forced to give up its UK licence this year
Frankie Dettori has signed a deal to become an ambassador for online betting and gaming platform Stake.
The iconic jockey whose incredible career over three decades has established him among some of the greatest riders of all time has moved to the US since leaving his adopted home in Britain at the end of 2023 where he was champion jockey three times. He has continued to ride with success in the US and on the world stage, capturing the Godolphin Mile at Meydan in April and came within half a length of landing the £7.5 million Dubai World Cup.
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However in March, Dettori announced he had filed for bankruptcy after issues arose with HMRC over his tax arrangements after he had employed specialist advisers to look after his family's financial affairs.
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Dettori said: 'For the last six-months, my advisors have been working with HMRC in an attempt to find a solution to my financial situation. Regretfully, I will be filing for bankruptcy.
'I am saddened and embarrassed by this outcome and would advise others to take a stronger rein over their financial matters.
'Bankruptcy is a major decision and its consequences will affect me for many years. I am relieved to be drawing a line on this long-term matter, which enables me to reset and focus on my international riding career.'
On Thursday it was announced that Dettori, who is riding at the Kentucky Derby meeting at Churchill Downs, has agreed to join the roster of global ambassadors for the betting platform Stake. The rapper Drake is also part of the stable at Stake who are also the shirt sponsors of Everton.
Dettori said: 'I am really excited to be working with Stake and to be part of such a refreshing and dynamic team. They are a hugely recognisable name within sport and work with some of the biggest athletes and teams, so I am looking forward to coming onboard and seeing what is next.'
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Chief marketing officer Akhil Sarin, said: 'Frankie is one of the biggest names in horse racing history, but more importantly than that, he is also a name that transcends sport. His career achievements and personality are unmatched in the racing world and we are thrilled to welcome him on to the Stake roster.'
In February Stake.uk.com, which operated in the UK under a white-label arrangement with TGP Europe Ltd, exited the market in Britain after the Gambling Commission launched an investigation into a viral video featuring adult actress Bonnie Blue which displayed Stake branding.
The Commission wrote to Everton warning of the risks of promoting unlawful gambling websites.