A MAGA bot network on X is divided over the Trump-Epstein backlash

NBC News

5 days ago

A previously unreported network of hundreds of accounts on X is using artificial intelligence to automatically reply to conservatives with positive messages about people in the Trump administration, researchers say.
But with the MAGA movement split over the administration's handling of files involving deceased sex offender Jeffrey Epstein, the accounts' messaging has broken, offering contradictory statements on the issue and revealing the LLM-fueled nature of the accounts.
The network, tracked for NBC News by both the social media analytics company Alethea and researchers at Clemson University, consists of more than 400 identified bot accounts, though the number could be far larger, the researchers say. Its accounts offer consistent praise for key Trump figures, particularly support for Health Secretary Robert F. Kennedy Jr. and White House press secretary Karoline Leavitt.
As often is the case with bot accounts, those viewed by NBC News tended to have only a few dozen followers, and their posts rarely get many views. But a large audience does not appear to be the point. Their effectiveness, if they have any, is in the hope that they contribute to a partisan echo chamber, and that en masse they can 'massage perceptions,' said Darren Linvill, the director of Clemson University's Media Forensics Hub, which studies online disinformation campaigns.
'They're not really there to get engagement. They're there to just be occasionally seen in those replies,' Linvill told NBC News.
The researchers declined to share specifics on how they identified the accounts, but noted they shared a number of distinct trends. All were created, seemingly in batches, around three specific days last year. They frequently punctuate their posts with hashtags, often ones that are irrelevant to the conversation. They post almost exclusively by replying to other users, often to people who pay X for verification and by repeating similarly worded sentiments over and over in short succession. At times, they will respond to someone's post by repeating it back to them verbatim.
It's unclear who is behind the network, or which of the multiple AI chatbots that are widely accessible to the public was used to power it.
The bots have posted support for conservative figures since 2024, including supporting Trump and other Republicans on the ballot in the lead-up to the election, and then afterward posting that they were excited for Trump to take office. Though they would occasionally mix their messages — some have professed affection for MSNBC host Rachel Maddow, for instance — their messaging was consistently in favor of MAGA figures until the recent Epstein files controversy.
A core constituency of Trump supporters voted for him on the belief that Trump, a former friend of Epstein's, would expose a list of supposed rich and powerful clients and bring justice to Epstein's victims.
It's only since earlier this month, when Attorney General Pam Bondi announced she would not release additional Epstein files, that the accounts' messaging has become so split, with some accounts telling different users opposite opinions almost concurrently.
During the same minute last Saturday morning, for example, one account in the network both cautioned a MAGA supporter from judging Bondi too harshly and told another that Bondi or FBI Director Kash Patel and Deputy Director Dan Bongino should resign over the scandal.