Hertz is selling Maserati SUVs for Toyota RAV4 prices. Here's how many are left

USA Today

2 days ago

Hertz is selling Maserati SUVs for Toyota RAV4 prices. Here's how many are left You can score a used Maserati Grecale for cheaper than a fully loaded Toyota RAV4.
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The view inside a Maserati MC20 breaking an autonomous speed record.
A Maserati MC20 supercar breaks the autonomous vehicle speed record in March 2025 at NASA's Launch and Landing Facility at Kennedy Space Center.
Hertz is selling the Maserati Grecale for below market value.
The Grecale is a recent addition to Maserati's portfolio and its most affordable model.
The Maserati Grecale has impressive performance specs and a refined interior.
Maserati vehicles are known for stylish exteriors, luxurious interiors, and incredible performance specs. Affordability isn't exactly synonymous with models from the Italian brand. Hertz is offering Maserati's newest SUV model for under $37,000, which is less than a new 2025 Toyota RAV4 Limited.
The company is offering some models at extremely discounted rates compared to their actual market value. Is the Grecale worth considering at the prices Hertz is offering?
Hertz is selling Maserati Grecale SUVs for under $40K
So, why is it surprising that Hertz is selling Maserati Grecale models for under $40,000? The Grecale debuted as a 2023 small luxury SUV with a starting price of a whopping $63,500. While this pricing isn't mind-blowing for a Maserati luxury SUV, it's higher than what average Americans are spending on new cars (around $50,000), according to CNBC.
Hertz has 29 Maserati Grecale small luxury SUVs for sale at the time of publishing. The most affordable of these Grecale SUVs starts at just $36,540 with under 29,000 miles according to the company's website. It's a 2023 base model, so it's being sold for slightly under 58% of its original MSRP. That's a depreciation rate of 42% in just a few years with low mileage.
How much should you pay for a used Maserati Grecale?
Getting a used Maserati Grecale is a great way to enjoy Maserati thrills without paying new Maserati prices. Kelley Blue Book's fair purchase price for a 2023 Maserati Grecale with under 29K miles from a dealer is $38,522. Its typical listing price is $39,222.
So, you can score a Maserati Grecale for under market value if Hertz's prices are as advertised when the ink is dry on paperwork. That said, Hertz's Grecale models are located across the country and the company could tack on extra fees to the purchase, so take these prices with a grain of salt and do your own due diligence.
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At a glance, Hertz is offering the Grecale small luxury SUV for attractive prices, but buyers should still take caution. Kelley Blue Book's typical listing price is a solid benchmark for what the SUV's true market value is. Why has the Grecale depreciated so much in so little time, and is it a good SUV?
Is the Maserati Grecale a good SUV?
The 2025 Maserati Grecale starts at $77,900. It uses a 2.0-liter turbocharged four-cylinder engine to produce 325 horsepower and 332 pound-feet of torque. The small luxury SUV accelerates from 0-60 miles per hour in 5.0 seconds. It achieves 22 miles per gallon in the city and 28 miles per gallon on the highway. The Grecale comes standard with all-wheel drive.
Maserati's SUV features high-quality cabin materials and over 33 inches of display surfaces. Car and Driver praises the Grecale's "sporty yet comfortable ride ."
Maserati's small luxury SUV offers an entry point to Maserati ownership for the average American car buyer. Heavily discounted used models are even more affordable, with a fair market value below the average price of new cars. The Grecale's rate of depreciation isn't uncommon in the luxury SUV vehicle class. So, Hertz's current Grecale offerings could be the perfect opportunity to get behind the wheel of one for interested parties.