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Dior Taps Jenna Ortega to Lead Its Next Beauty Chapter

Dior Taps Jenna Ortega to Lead Its Next Beauty Chapter

BusinessToday17-05-2025

Dior has officially announced American actress Jenna Ortega as its latest international beauty ambassador. Under the creative direction of Peter Philips, Dior's Creative and Image Director for Makeup, Ortega will help shape a fresh vision of contemporary beauty.
Her distinctive style and confident presence perfectly align with the values Dior has long upheld—audacity, elegance, and timelessness. 'Being part of it is both incredibly exciting and surreal,' Ortega stated in a press statement.
Widely recognised for her breakout role as Wednesday Addams in Netflix's Wednesday, Ortega has quickly established herself as one of Hollywood's most compelling young talents. Her performances have earned critical acclaim, including Best Actress at the 2023 Imagen Awards and Best Performance by a Younger Actor at this year's Saturn Awards.
Beyond her acting success, Ortega has emerged as a fashion and beauty icon, admired by a new generation. Dior describes her as the embodiment of the House's bold elegance, highlighting how her character and convictions resonate with audiences worldwide.
Reflecting on her early introduction to beauty, Ortega recalled, 'The first time I wore lipstick, I must have been 10 or 11 years old and it was for work. I was wearing my mum's lipstick in the studio bathroom.'
Dior echoed her sentiments, stating, 'Jenna Ortega embodies the bold elegance of the House. It is a tailor-made role for this rising star who, through her values and her personality, is already inspiring an entire generation.' Related

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