Strength every day : Bournvita emphasises the need for holistic strength among growing kids at the ‘Tayyari Taakat Ki' Summit
Tann ki Shakti, Mann ki Shakti to Vitamin D ki Taakat
, the brand has continually reinforced its belief in empowering children with 'Strength Every Day', be it physical strength, immune strength or mental strength.
In a bid to deepen the understanding of building strength during foundational years of childhood, Bournvita, in collaboration with The Times of India, recently organised the 'Tayyari Taakat Ki' summit in Mumba,i bringing together mothers and renowned experts from diverse fields to share their perspectives on 'why strength is essential for growing children in India?'. Mandira Bedi, who has propagated the importance of an active lifestyle, moderated a panel discussion during the event. Namrata Purohit (Fitness expert and certified nutritionist), Dr Nihar Parekh (Paediatrician), Nitika Vig (Senior specialist, nutrition strategy, Mondelez International), and Farha Shaikh (Mom Blogger) were the pertinent voices of this panel. The panel discussion highlighted that the assessment of child's development goes beyond conventional markers like height and weight. Physical and mental strength, along with immunity, are vital.
Dr Nihar Parekh emphasised the importance of fortification and explained how macronutrients like proteins and carbohydrates are essential blocks but micronutrients like Vitamin D, Zinc, and Iron are the cement that holds it all together and often get missed. These are vital to support physical, immune and mental strength. He also pointed out the significance of the morning milk ritual, which also provides these essential nutrients.
Nitika Vig highlighted how recent surveys show that many kids fall short on vitamin D, iron, and zinc, and explained how Bournvita over the last 75 years has evolved its product formulation to bridge these gaps after doing extensive research on micronutrient deficiencies amongst kids in India. Two cups of Bournvita a day can meet up to 50% of the RDA for these essential micronutrients that are known to support strength amongst growing children – not only physical but also immune and mental health, making them a smart and convenient choice
Namrata Purohit spoke about how a routine of sleep, physical activity and nutrition is key for strength. She also advocated maintaining a positive relationship with food for children by making nutritious foods more appetizing as a sustainable approach.
The event also included activities and games to educate mothers with practical nutrition knowledge. For instance, there was a corner wherein mothers entered their child's daily meals on Bournvita's 'Nutricheck' tool to receive personalized reports that helped them identify gaps in their children's diet and areas of improvement. Explore this tool on Bournvita's
website
.
Overall, the event was an insightful initiative by Bournvita and Times of India to broaden the perspectives of mothers, which left them feeling more informed and confident about supporting their child's strength for a stronger tomorrow.
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Time of India
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Strength every day : Bournvita emphasises the need for holistic strength among growing kids at the ‘Tayyari Taakat Ki' Summit
For over 75 years, Bournvita has consistently been partnering with mothers to support their children's holistic development. From iconic campaigns like Tann ki Shakti, Mann ki Shakti to Vitamin D ki Taakat , the brand has continually reinforced its belief in empowering children with 'Strength Every Day', be it physical strength, immune strength or mental strength. In a bid to deepen the understanding of building strength during foundational years of childhood, Bournvita, in collaboration with The Times of India, recently organised the 'Tayyari Taakat Ki' summit in Mumba,i bringing together mothers and renowned experts from diverse fields to share their perspectives on 'why strength is essential for growing children in India?'. Mandira Bedi, who has propagated the importance of an active lifestyle, moderated a panel discussion during the event. Namrata Purohit (Fitness expert and certified nutritionist), Dr Nihar Parekh (Paediatrician), Nitika Vig (Senior specialist, nutrition strategy, Mondelez International), and Farha Shaikh (Mom Blogger) were the pertinent voices of this panel. The panel discussion highlighted that the assessment of child's development goes beyond conventional markers like height and weight. Physical and mental strength, along with immunity, are vital. Dr Nihar Parekh emphasised the importance of fortification and explained how macronutrients like proteins and carbohydrates are essential blocks but micronutrients like Vitamin D, Zinc, and Iron are the cement that holds it all together and often get missed. These are vital to support physical, immune and mental strength. He also pointed out the significance of the morning milk ritual, which also provides these essential nutrients. Nitika Vig highlighted how recent surveys show that many kids fall short on vitamin D, iron, and zinc, and explained how Bournvita over the last 75 years has evolved its product formulation to bridge these gaps after doing extensive research on micronutrient deficiencies amongst kids in India. Two cups of Bournvita a day can meet up to 50% of the RDA for these essential micronutrients that are known to support strength amongst growing children – not only physical but also immune and mental health, making them a smart and convenient choice Namrata Purohit spoke about how a routine of sleep, physical activity and nutrition is key for strength. She also advocated maintaining a positive relationship with food for children by making nutritious foods more appetizing as a sustainable approach. The event also included activities and games to educate mothers with practical nutrition knowledge. For instance, there was a corner wherein mothers entered their child's daily meals on Bournvita's 'Nutricheck' tool to receive personalized reports that helped them identify gaps in their children's diet and areas of improvement. Explore this tool on Bournvita's website . Overall, the event was an insightful initiative by Bournvita and Times of India to broaden the perspectives of mothers, which left them feeling more informed and confident about supporting their child's strength for a stronger tomorrow.
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