Ex-Rituals MD takes leadership role at France's Aroma-Zone as it preps UK/ROI debut
Former Rituals UK/Ireland MD Penny Grivea has taken up an identical position for Aroma-Zone as the French beauty brand prepares to launch in the UK, debuting its first store in London later this year.
Grivea led Rituals' UK and Ireland ops for over nine years from 2015 to create turnover of €170 million.
Under her leadership, Rituals undertook a major UK expansion drive over the last few years including store openings at Liverpool One, Glasgow's Silverburn, Chelmsford's Bond Street, Watford's Atria mall, Ashford Designer Outlet, Belfast's Victoria Square, Merryhill, and London Designer Outlet.
Prior to Rituals, she held leadership roles at Georg Jensen, Follie Folli and Korres Natural Products.
Latest financials show Aroma-Zone achieved sales growth of 56% in 2024, up from 43% in 2023. The brand, which specialises in natural cosmetic products, also continues domestic expansion with it planing to open around 10 stores in France in cities such as Rouen, Cannes, and the Paris region.
In a post on LinkedIn, Grivea announced the move noting Aroma-Zone is focused on creating 'high-quality, natural solutions that are accessible to all'.
She said the brand's range 'spans powerful actives, pure botanicals and everyday essentials' and comes 'with a deep care for both people and planet… committed to ethical sourcing, sustainable practices and affordability'.
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